The Legal Marketing Association (LMA) welcomes members' interest in convening a chapter. Chapters are vital in communicating the needs of the local legal community and instrumental in setting direction for our entire association.
The purpose of a chapter is to meet, regionally, the professional needs of legal marketing and business development professionals. As LMA membership grows, regional affiliations provide a convenient way to maintain or increase contact with other members of the association and a cost-effective way to obtain in-person educational programming.
The objectives of the chapter should be to establish and maintain a regional organization to:
- Assist in establishing professional standards of performance;
- Encourage active communication and cooperation among members;
- Provide continuing education and professional development of members;
- Use the knowledge and experience of the members to promote the marketing profession in both the legal community and geographic area; and
- Be a forum for the sharing of ideas and experiences among its members, taking into consideration the competitive position of the members' firms and the confidential nature of certain issues.
Chapters provide members with a cost-effective means to achieve the following goals:
- Keep abreast of trends in the constantly evolving legal marketing industry and how that evolution is affecting the region;
- Maintain open channels for the interchange of ideas;
- Take advantage of in-person education and training close to home; and
- Network with legal marketing and business development professionals in their local area.