Domains: Marketing Management and Leadership, Client Services
Legal marketers often struggle to gain influence, not because they lack expertise, but because they haven't applied client experience principles internally. In this session, you'll learn how treating lawyers as your first clients transforms marketing from tactical support into strategic revenue enablement.
Discover how to map the internal client journey, build trusted relationships that lead to lawyer advocacy, and translate marketing programs into revenue-focused language that resonates with firm leadership. You'll gain practical frameworks for stakeholder alignment and influence strategies that work without formal authority. Whether you're seeking partner buy-in or elevating your leadership brand, this session shows you how to lead from where you are and deliver measurable business impact.
- Explain how to map your lawyers’ pain points, priorities, and decision-making processes using a proven CX methodology to position marketing as the solution to the business challenges.
- Develop a practical translation framework that converts marketing activities into business outcomes firm leadership cares about.
- Build strategic influence by learning how to lead with business value and internal client insights.
Presenters:Miki Hanlen, Sr. Director, Global Field Marketing, Intapp
Debra Hare, Sr. Director, BD Coaching and Training, Morgan, Lewis & Bockius LLP
Price:
Member Price: $79
Prospective Member Price: $99