Business Development | Legal Marketing Association (LMA)

Business Development

Drive new business and increase revenue for your law firm — both directly and indirectly. Learn from experts about key revenue-enabling topics like client and prospect outreach, attorney coaching and mentoring, and market intelligence.

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Enhanced Education Tools

Ready to level up your business development skills? Leverage the tools available here — a roadmap to visualize your path forward, a brief skills assessment and a competency analysis to identify professional development opportunities.

Skills Assessment Competency Analysis

January 15, 2026

Fresh Thinking for a New Year: Lessons Learned From LMA Beyond Borders 2025

Last year, LMA’s six regions offered educational programming through the Beyond Borders series. In this recap, we review lessons learned from our expert panelists, focusing on leadership, reputation management, AI strategies, marketing and business development, and client feedback.

Part of a small team or are you a marketing team of one? Don’t miss the Solo/Small Team SIG.

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Strategies & Voices is the official online publication of LMA, serving as a central repository for content tailored to today’s legal marketing and business development professionals' needs. This multimedia site features thought leadership, best practices, the latest trends and issues facing the industry, resources to boost career advancement and much more. Content is strategically chosen by a team of LMA volunteers, and powered by expert insights and member stories.

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