Using Google Data Studio to Build Custom Reports for ROI-Driven Decisions
Tuesday, May 19 | 11:45 a.m. - 1 p.m. AZ
Join LMA Phoenix and the ALA Arizona Chapter for a joint meeting featuring Jeff Lantz, who will provide insight into the value of data analytics in the legal field, and more specifically, show why Google Data Studio is an underutilized tool for law firm marketers and business development professionals. Attendees will learn how to create custom reports that aggregate data from multiple sources including Google products, social media platforms, CRMs, and AI-gathered information, with reports customizable for different audience levels and automated distribution. Participants will discover how to use Data Studio to integrate analytics, create visualizations, measure ROI, and make informed marketing decisions.
LMA Body of Knowledge: Business of Law, Technology Management, Business Development
Our Speaker:
Jeff Lantz
Attorney and CEO of Esquire Interactive LLC
Jeff is an attorney and the CEO of Esquire Interactive LLC, an interactive digital marketing agency that has served hundreds of attorneys and in-house marketing professionals since 2007. Esquire Interactive is the developer of ePRESQ™, the leading WordPress platform for custom law firm WordPress websites, FirmMetrics®, and FirmReviews®
Jeff is passionate about helping attorneys and legal marketers develop successful integrated marketing plans. He is an ABA book author (Internet Branding for Lawyers: Building the Client-Centered Website) and has given dozens of presentations on legal marketing and ethics for the LMA, ABA, state bar associations, Lawline, AttorneyCredits, industry groups, and law firms.
He previously founded and sold three social media companies, practiced law as a corporate/securities attorney at a major law firm, served as the General Counsel for an Aerospace & Defense Group, and was a CEO for a Canadian publicly held junior mining exploration company.
Location:
Central Arts Building, Sedona Room (concourse level)
1850 N. Central Ave.
Phoenix, AZ 85004
Cost:
LMA Members: $20
Prospective Members: $40
For questions or concerns about your event registration, please contact
lmasouthwest@legalmarketing.org