Cherie Olland, 2011 LMA Annual Conference Co-Chair, invites you to join her at the 25th Annual Conference in Orlando. Will you join her?

Hear leaders from LMA’s Capital and Philadelphia Chapters, and LMA President Nathan Darling, discuss the landscape of marketing, client service, social media and more in these in-depth, hour long radio interviews.
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An average of 1,000 legal marketing professionals attend the LMA Annual Conference to discover best practices, further their career and learn more about the industry. Share your know-how by submitting yourself for consideration to be a speaker during the 2011 Annual Conference.

Become a Speaker

LMA President Nathan Darling was recently quoted in a Law Bulletin article. The article features the announcement that Dykema, Gossett PLLC had named its first chief marketing officer, marking a significant move in the law firms history.

LMA member and chapter leader Jonathan Fitzgarrald, Greenberg Glusker shares information on personal branding.

Hear about the recently launched new LMA leadership identification and education program.

REMINDER: LMA is looking for qualified members to serve on the International Board of Directors. All nominations are due to LMA headquarters by May 28, 2010.

Betsi Roach, LMA Executive Director, shares tactics for marketing and the need for legal marketing.

Get ready for the 2011 LMA Conference with a message from Adam Severson.

LMA announces the 2010 Your Honor Award winners — see all winning entries.

 93 percent of the largest 250 U.S. law firms employ an LMA member.

93 percent of the largest 250 U.S. law firms employ an LMA member.

 93 pecent of the largest 200 U.S. firms employ an LMA member

LMA President Featured on Executive Leaders Radio

LMA CORE Competencies Online
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Properly understood, Alternative Fee Arrangements (AFAs) are tools that drive law firm profitability, with legal marketing as the key to directing the use of these tools.

LMA is pleased to present a three-part webinar series on metrics. Metrics don't just measure results; they drive performance. This webinar series consists of three interactive presentations geared to experience level and interest. The series is scheduled for the following dates and time: Thursday, September 16, Thursday, October 7, Thursday, October 28. 

Learn more and register today!

A four-week course beginning September 21, this eLearning Classroom course will provide insight into client development policies to allow for maximized outreach into the virtual marketplace.

This four week, interactive course will guide you to encourage your attorneys to strengthen their networking skills. Learn how to best 'coach' your attorneys so they will likely accept and use your ideas.

Part one of the Client Feedback Webinar series, The Essential First Steps will detail how to build a successful client feedback program.

Part two of the Metrics Webinar Series, Using Metrics to Guide Performance, will show you how to use metrics to reach your business objectives. You will learn how key metrics can guide performance and point to new opportunities.

Learn more and register today!

Part two of the Client Feedback Webinar series, Interview Best Practices will share how to prepare before conducting an interview as well as tips from seasoned professionals.

The third and final part of the Metrics Webinar Series, Embracing Metrics to Drive Revenues, will share how world-class professional service firms don’t just employ metrics, but embrace them to drive superior performance and higher revenues.

The third and final part of the Client Feedback Webinar series, Turning Information Into Action, will explore how to improve or enhance the customer experience based on collected feedback.

LMA is proud to partner on this exciting upcoming event in Brazil. LMA members receive a 10% discount off registration fees.

On Thursday, June 10, 2010, the Supreme Court of Florida granted the Florida Bar's emergency motion to stay the effective date of the amendments to the Web site rules (Case No. SC08-1181).

LMA Partners with Upcoming The American Lawyer Forum: Special Discount for LMA Members

Moses & Singer Named Email Marketing All-Star for 2009 by Constant Contact

Florida Bar Rules On Demand vPanel and PowerPoint Now Available!

Read more about the recent changes to the Florida Bar Rules.<...

The Future of Marketing & Business Development

Doug Johnson

Your attorneys’ clients are dealing with soaring expectations to increase the ROI on their sales, marketing and personnel investments. If you aren’t facing that pressure, you will soon. This week's article shares new models for success that can help you provide those results.

Marketing Budgets: The Most Wonderful (Any) Time of the Year!

Jeremy Hoders and Jeffrey Morgan

Creating the marketing budget isn’t usually a joyous occasion. But the right approach can go a long way towards ensuring you have the money you need for the really important projects. This week's featured article from Strategies shares important insights.

Building an Experience Database: Lessons from the Trenches

Yolanda Cartusciello, Lisa M. Simon and Monica F. Ulzheimer

A firm needs to be able to quickly answer the question: “What have we done and for which clients?” Building an experience database will help firms to answer this question easily, as the database automates everything for firms. This week's featured article from Strategies shares important insights.

APSMA Marketing and Business Development survey results available to LMA members