Technology Management
Technology changes every day. Are you up to the task? Learn how to identify, implement and effectively manage the technology and respective staff members that support marketing and business development.
Enhanced Education Tools
Gain the tech savvy you need by leveraging the tools available here — a roadmap to visualize your path forward, a brief skills assessment and a competency analysis to identify professional development opportunities.
Skills Assessment Competency Analysis
How do legal marketers enhance search visibility as users are being served AI-powered answers to highly specific questions? That’s where answer engine optimization (AEO) comes into play. Learn how to ensure your firm is referenced by AI to reach users even without a website visit.
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Strategies & Voices is the official online publication of LMA, serving as a central repository for content tailored to today’s legal marketing and business development professionals' needs. This multimedia site features thought leadership, best practices, the latest trends and issues facing the industry, resources to boost career advancement and much more. Content is strategically chosen by a team of LMA volunteers, and powered by expert insights and member stories.
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