Marketing Management and Leadership

The best lead by example. Increase your confidence to establish and effectively manage a highly functioning marketing organization through a variety of firm-focused leadership resources. We promise you will emerge an even stronger leader who is better enabled to foster collaboration and drive overall business objectives – whether at small or large firms or within your own company.

Enhanced Education Tools

Do you have what it takes to lead? Sharpen your marketing management skills by leveraging the tools available here — a roadmap to visualize your path forward, a brief skills assessment and a competency analysis to identify professional development opportunities.

Skills Assessment Competency Analysis

Beyond the Banners: A Founder’s Playbook for Cultivating Latino Leadership
Beyond the Banners: A Founder’s Playbook for Cultivating Latino Leadership

Many firms celebrate heritage months, but what happens when the celebrations are over? Carma Khatib explains how to make cultural intelligence part of firm infrastructure to help grow underrepresented professionals, better serve their communities, and achieve a competitive advantage.

Putting the “Competitive” into Legal CI
Putting the “Competitive” into Legal CI
Join LMA’s CI SIG as we explore two core building blocks of an...
From Experimentation to an AI-Literate Culture
From Experimentation to an AI-Literate Culture
Together, they will explore how organizations can move from pilots...
Aligning Marketing and Intake: Strategies for B2C Law Firm Success
Aligning Marketing and Intake: Strategies for B2C Law Firm Success
Join us for a dynamic, highly interactive panel discussion...

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CMO/Senior Marketer SIG

Looking to improve DE&I at your firm? Join the Diversity, Equity and Inclusion SIG.

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Strategies & Voices is the official online publication of LMA, serving as a central repository for content tailored to today’s legal marketing and business development professionals' needs. This multimedia site features thought leadership, best practices, the latest trends and issues facing the industry, resources to boost career advancement and much more. Content is strategically chosen by a team of LMA volunteers, and powered by expert insights and member stories.

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