Communications

Words matter. Couple that with a bulletproof messaging strategy and a bold brand identity, and you’ll be setting yourself and your firm up for success.

Explore the Communications offerings to learn how to develop and implement internal and external messaging strategies that broaden the impact of your firm’s programs and brand position.

Enhanced Education Tools

Strengthen your communication skills by leveraging the tools available here — a roadmap to visualize your path forward, a brief skills assessment and a competency analysis to identify professional development opportunities.

Skills Assessment Competency Analysis

The Evolution of Modern Legal PR: How We Got Here and The Latest Best Practices
May 01, 2025
The Evolution of Modern Legal PR: How We Got Here and The Latest Best Practices
Join LMA PR SIG Co-Chair Corrina Wright, director of marketing communications at Benesch, for an interview that explores the evolution of legal public relations with Ross Fishman of Fishman Marketing and Michelle Calcote King of Reputation Ink. In addition to exploring how we got here, the trio...
Building a 5-Star Reputation: How to Generate and Leverage Client Reviews
Building a 5-Star Reputation: How to Generate and Leverage Client Reviews
Building a 5-Star Reputation: How to Generate and Leverage Client...
From Reel to Revenue: Leveraging Short-Form Video Content to Drive Business Development and Lead Generation
From Reel to Revenue: Leveraging Short-Form Video Content to Drive Business Development and Lead Generation
Short-form video is redefining legal marketing. Explore how...
The Importance of Being Social: Leveraging Social Media for Business Development Growth
The Importance of Being Social: Leveraging Social Media for Business Development Growth
Join the International Bar Association (IBA) and the Legal...

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Strategies & Voices is the official online publication of LMA, serving as a central repository for content tailored to today’s legal marketing and business development professionals' needs. This multimedia site features thought leadership, best practices, the latest trends and issues facing the industry, resources to boost career advancement and much more. Content is strategically chosen by a team of LMA volunteers, and powered by expert insights and member stories.

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