Communications

Words matter. Couple that with a bulletproof messaging strategy and a bold brand identity, and you’ll be setting yourself and your firm up for success.

Explore the Communications offerings to learn how to develop and implement internal and external messaging strategies that broaden the impact of your firm’s programs and brand position.

Enhanced Education Tools

Strengthen your communication skills by leveraging the tools available here — a roadmap to visualize your path forward, a brief skills assessment and a competency analysis to identify professional development opportunities.

Skills Assessment Competency Analysis

The Evolution of Modern Legal PR: How We Got Here and The Latest Best Practices
May 01, 2025
The Evolution of Modern Legal PR: How We Got Here and The Latest Best Practices
Join LMA PR SIG Co-Chair Corrina Wright, director of marketing communications at Benesch, for an interview that explores the evolution of legal public relations with Ross Fishman of Fishman Marketing and Michelle Calcote King of Reputation Ink. In addition to exploring how we got here, the trio...
LMA Beyond Borders: Reputation Management in Uncertain Times – Reflecting on Transitions, Principles, What to Say and How to Say It in 2025
LMA Beyond Borders: Reputation Management in Uncertain Times – Reflecting on Transitions, Principles, What to Say and How to Say It in 2025
Join the Mid-Atlantic Region to discuss how Law firms, marketers...
Winning With Local Services Ads: Setup, Success & Strategy for Law Firms
Winning With Local Services Ads: Setup, Success & Strategy for Law Firms
Join the LMA Business to Consumer Marketing SIG for a deep dive...
The Three C’s in Maintaining Your Well-Being in Social Media Use: Creation, Comfortability, Control
The Three C’s in Maintaining Your Well-Being in Social Media Use: Creation, Comfortability, Control
Social media can take a toll on mental health, but as legal...

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PR & Communications SIG

Digital marketing more your interest? Join the Social & Digital Media SIG.

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Strategies & Voices is the official online publication of LMA, serving as a central repository for content tailored to today’s legal marketing and business development professionals' needs. This multimedia site features thought leadership, best practices, the latest trends and issues facing the industry, resources to boost career advancement and much more. Content is strategically chosen by a team of LMA volunteers, and powered by expert insights and member stories.

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