Domains: Technology Management, Business of Law
The emergence of data lakehouses is reshaping not only how law firms operate, but how they compete and go to market. By centralizing data across systems, firms are creating a single source of truth that powers real-time analytics, responsive dashboards, and more informed decision-making. For marketing and business development leaders, understanding these developments is critical—data lakehouses will make traditional point-to-point integrations obsolete and redefine how marketing technologies connect and deliver insight.
This program is designed for directors and above who want to understand why these conversations matter, how they impact marketing strategy and technology, and where the opportunities lie. The session will feature three TED Talk–style presentations from firms that have centralized their data—and the measurable benefits they’ve gained in client engagement, analytics, and growth.
Learning Outcomes:
- Explain how data lakehouses differ from traditional point-to-point integrations and evaluate their strategic implications for law firm marketing and business development.
- Identify the core components of a centralized data architecture and discuss how real-time analytics and unified data models enhance client engagement and decision-making.
- Examine real-world law firm use cases to assess the measurable benefits of data lakehouses and develop opportunities to apply similar approaches within your own marketing technology strategy.
Presenters:Benjamin Chi, Director, Litigation Technology and Knowledge Management, Finnegan
Jennifer Mapp, Senior Director, Data Management & Analytics, Morgan, Lewis & Bockius LLP
Addison C. Larrow, Director of Innovation Analytics, Crowell & Moring LLP
Tom Baldwin, CEO, Entegrata
Price:
Member Price: $79
Prospective Member Price: $99