Business of Law

Pricing and firm strategy are both an art and a science. Deepen your understanding of financial and operational performance standards and strategies for your firm while learning how to maximize business performance, profitability and market opportunities.

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Sharpen your understanding of the business of law by leveraging the tools available here — a roadmap to visualize your path forward, a brief skills assessment and a competency analysis to identify professional development opportunities.

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January 29, 2026

Why Feedback Has Shifted From a Soft Skill to a Strategic Imperative

Storytelling and feedback have become essential differentiators for lawyers navigating an increasingly competitive legal market. In the latest episode of the LMA Podcast, Julie Chodos sits down with Anne marie Houghtailing to discuss how intentional communication shapes the business of law —...

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Strategies & Voices is the official online publication of LMA, serving as a central repository for content tailored to today’s legal marketing and business development professionals' needs. This multimedia site features thought leadership, best practices, the latest trends and issues facing the industry, resources to boost career advancement and much more. Content is strategically chosen by a team of LMA volunteers, and powered by expert insights and member stories.

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