Meet LMA

MEET LMA

Leaders building careers and community

We are Leaders in Legal Marketing

As the authority for legal marketing worldwide, LMA supports the legal marketing community through thought leadership, professional advocacy and personal enrichment. We hold ourselves and our members to high standards of ethics.

As a member, you’ll gain the knowledge, connections and recognition to thrive in your role and make an impact in the industry.

Join LMA

Advancing the Profession Since 1985

1980s

  • 1985 – First Organizational Meetings, Conference
  • 1986 – Newsletter Launch
  • 1987 – White Paper Released; First YHA
  • 1989 - Membership Forms First Chapter

1990s

  • 1990 – NALFMA to NLFMA
  • 1991 – California, New England Chapters Founded
  • 1992 – First Organization Print Ad Run; Metro New York Chapter Founded
  • 1997 – Rocky Mountain Chapter Founded
  • 1998 – NLFMA to LMA; First Member Recognized as CMO
  • 1999 – Virginias Chapter Founded

2000s

  • 2001 – First Conference Held Outside U.S.; New Chapters Formed
  • 2002 – Northwest, Southwest Chapters Formed
  • 2003 – Southern California Chapter Formed
  • 2004 – Book Released on History of Profession; Metro Philadelphia Chapter Formed
  • 2005 – First International Chapter Recognized
  • 2006 – Membership Achieves All-Time High
  • 2007 – Unforgettable Keynote; Toronto Chapter, Hall of Fame Established
  • 2008 – Kentucky Chapter Formed
  • 2009 – First Full-time Employee Hired

2010s

  • 2012 – Texas Chapter Formed
  • 2013 – All-time Highest Chapter Membership Numbers Achieved
  • 2014 – Education Director Hired
  • 2015 – LMA Returns to San Diego for 30th

2020s

  • 2020 - LMA Delivers Virtual P3 and Annual Conference During COVID-19
  • 2021 - LMA Issues DEI Statement
  • 2021 - Europe Region Formed
  • 2022 - First Three Member Resource Groups Launched
  • 2022 - LMA Partners With Practising Law Institute (PLI)
  • 2024 - Third Edition of Body of Knowledge Published
  • 2024 - Beyond Borders Webinar Series Launched
  • 2024 - New Multi-Year Strategic Plan Developed
  • 2025 - Inaugural CMO Experience Event Launches at LMA25
  • 2025 - LMA Celebrates 40 Years!
Body of Knowledge

LMA developed the Body of Knowledge (BoK) as the foundational resource for professional development in marketing that defines the core skills necessary for legal marketers to advance their professional careers. Explore our educational offerings through the BoK categories.

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All About the


Legal Marketing Association

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Years of Leadership in Legal Marketing

Connect with Peers

Connect with peers, discover resources and engage in timely conversations through our member portal. You'll find our Member Directory, volunteer opportunities and community-generated discussions.

Visit LMA's Online Community