Business of Law

Pricing and firm strategy are both an art and a science. Deepen your understanding of financial and operational performance standards and strategies for your firm while learning how to maximize business performance, profitability and market opportunities.

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Sharpen your understanding of the business of law by leveraging the tools available here — a roadmap to visualize your path forward, a brief skills assessment and a competency analysis to identify professional development opportunities.

Skills Assessment Competency Analysis

The Business of Law vs. The Practice of Law: Data Collection Along the Client and Matter Life Cycle
February 28, 2025
The Business of Law vs. The Practice of Law: Data Collection Along the Client and Matter Life Cycle
Data is created and leveraged throughout the entire life cycle of a client matter, with information belonging to both the practice of law and the business of law. In this infographic, learn how the data created throughout this process can be leveraged through the lens of both business marketing...
Empowering BD Teams to Drive Strategic Differentiation
Empowering BD Teams to Drive Strategic Differentiation
This webinar explores how BD professionals can leverage market...
From Chaos to Clarity: Demystifying Data Governance for Legal Marketers
From Chaos to Clarity: Demystifying Data Governance for Legal Marketers
This session explores data governance as a foundational building...
Building Data-Driven Business Development Plans
Building Data-Driven Business Development Plans
Though law firm teams are united in their goal to grow client...

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Strategies & Voices is the official online publication of LMA, serving as a central repository for content tailored to today’s legal marketing and business development professionals' needs. This multimedia site features thought leadership, best practices, the latest trends and issues facing the industry, resources to boost career advancement and much more. Content is strategically chosen by a team of LMA volunteers, and powered by expert insights and member stories.

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