Business Development

Drive new business and increase revenue for your law firm — both directly and indirectly. Learn from experts about key revenue-enabling topics like client and prospect outreach, attorney coaching and mentoring, and market intelligence.

Enhanced Education Tools

Ready to level up your business development skills? Leverage the tools available here — a roadmap to visualize your path forward, a brief skills assessment and a competency analysis to identify professional development opportunities.

Skills Assessment Competency Analysis

Cross-Selling Without the Turf Wars: Coaching Lawyers to Build Internal Alliances That Actually Work
November 20, 2025
Cross-Selling Without the Turf Wars: Coaching Lawyers to Build Internal Alliances That Actually Work

Law firms are missing out on millions. Cross-selling could boost revenue by 12.5%, but internal barriers keep firms from acting. Learn the top five challenges and how legal marketers can turn hesitation into growth.

LMA Beyond Borders - Innovate to Elevate: Business Development Across Borders
LMA Beyond Borders - Innovate to Elevate: Business Development Across Borders
This engaging “Beyond Borders” webinar features a cross-industry...
The Best BD Strategies That Aren't Common In Law (Yet)
The Best BD Strategies That Aren't Common In Law (Yet)
In this dynamic session, a cross-industry panel of growth leaders...
From Chaos to Clarity: Demystifying Data Governance for Legal Marketers
From Chaos to Clarity: Demystifying Data Governance for Legal Marketers
This session explores data governance as a foundational building...

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Strategies & Voices is the official online publication of LMA, serving as a central repository for content tailored to today’s legal marketing and business development professionals' needs. This multimedia site features thought leadership, best practices, the latest trends and issues facing the industry, resources to boost career advancement and much more. Content is strategically chosen by a team of LMA volunteers, and powered by expert insights and member stories.

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