Technology Management

Technology changes every day. Are you up to the task? Learn how to identify, implement and effectively manage the technology and respective staff members that support marketing and business development.

Enhanced Education Tools

Gain the tech savvy you need by leveraging the tools available here — a roadmap to visualize your path forward, a brief skills assessment and a competency analysis to identify professional development opportunities.

Skills Assessment Competency Analysis

A Practical Framework for Optimizing Your Firm's Content for AI Answer Engines
June 08, 2026
A Practical Framework for Optimizing Your Firm's Content for AI Answer Engines
In this follow-up to Merc Smith’s “AEO: What Legal Marketers Need to Know, Beyond Digital Roles,” Monica Malcotti provides a practical framework for optimizing content for AI answer engines. Learn what action items can be implemented in the near term to ensure your firm becomes the one AI...
LMA Beyond Borders - Beyond the Prompt: How to Leverage AI Tools to Clean Contact Data for Firm Marketing, Events, BD, and More
LMA Beyond Borders - Beyond the Prompt: How to Leverage AI Tools to Clean Contact Data for Firm Marketing, Events, BD, and More
Join the Midwest region for the upcoming Beyond Borders Program.
Get Found in AI Search: A Checklist for B2C Law Firm Marketers
Get Found in AI Search: A Checklist for B2C Law Firm Marketers
The session will also include a practical, easy-to-follow...
From Experimentation to an AI-Literate Culture
From Experimentation to an AI-Literate Culture
Together, they will explore how organizations can move from pilots...

Strategies & Voices is the official online publication of LMA, serving as a central repository for content tailored to today’s legal marketing and business development professionals' needs. This multimedia site features thought leadership, best practices, the latest trends and issues facing the industry, resources to boost career advancement and much more. Content is strategically chosen by a team of LMA volunteers, and powered by expert insights and member stories.

Read Strategies & Voices