Technology Management

Technology changes every day. Are you up to the task? Learn how to identify, implement and effectively manage the technology and respective staff members that support marketing and business development.

Enhanced Education Tools

Gain the tech savvy you need by leveraging the tools available here — a roadmap to visualize your path forward, a brief skills assessment and a competency analysis to identify professional development opportunities.

Skills Assessment Competency Analysis

2025 Legal Marketing Technology Ecosystem Insights
2025 Legal Marketing Technology Ecosystem Insights
Now in its seventh year, RubyLaw’s latest report — in partnership with LMA — reveals how AI is reshaping legal marketing. Discover the widening tech gap between firms, the explosion of new tools and how AI is being adopted across the board.
CMO Insights into Marketing Technology
CMO Insights into Marketing Technology
Join us for an exclusive webinar where CMOs share their...
The Client Journey Blueprint: From Awareness to Referral for B2C Law Firms
The Client Journey Blueprint: From Awareness to Referral for B2C Law Firms
Watch this in-depth webinar on how B2C law firms can create a...
Recording: From Click to Client: Website Conversion Strategies in the Age of AI
Recording: From Click to Client: Website Conversion Strategies in the Age of AI
Is your law firm’s website working hard enough? Join us to learn...

Strategies & Voices is the official online publication of LMA, serving as a central repository for content tailored to today’s legal marketing and business development professionals' needs. This multimedia site features thought leadership, best practices, the latest trends and issues facing the industry, resources to boost career advancement and much more. Content is strategically chosen by a team of LMA volunteers, and powered by expert insights and member stories.

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