Marketing Management and Leadership

The best lead by example. Increase your confidence to establish and effectively manage a highly functioning marketing organization through a variety of firm-focused leadership resources. We promise you will emerge an even stronger leader who is better enabled to foster collaboration and drive overall business objectives – whether at small or large firms or within your own company.

Enhanced Education Tools

Do you have what it takes to lead? Sharpen your marketing management skills by leveraging the tools available here — a roadmap to visualize your path forward, a brief skills assessment and a competency analysis to identify professional development opportunities.

Skills Assessment Competency Analysis

The Power and Paradox of Second Chair Leadership
The Power and Paradox of Second Chair Leadership
Second chair leaders occupy one of the most complex roles in professional services organizations. They are expected to think strategically, influence laterally and upward, and deliver results — often without clear authority, defined boundaries, or consistent measures of success. What does second...
Aligning Marketing and Intake: Strategies for B2C Law Firm Success
Aligning Marketing and Intake: Strategies for B2C Law Firm Success
Join us for a dynamic, highly interactive panel discussion...
Empowering Legal Marketers with AI – Bridging the Gap Between Innovation and Influence
Empowering Legal Marketers with AI – Bridging the Gap Between Innovation and Influence
This dynamic webinar explores the powerful intersection of AI, the...
Body of Knowledge Beyond Borders Webinar Bundle 2025
Body of Knowledge Beyond Borders Webinar Bundle 2025
Body of Knowledge Beyond Borders Webinar Bundle 2025

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Strategies & Voices is the official online publication of LMA, serving as a central repository for content tailored to today’s legal marketing and business development professionals' needs. This multimedia site features thought leadership, best practices, the latest trends and issues facing the industry, resources to boost career advancement and much more. Content is strategically chosen by a team of LMA volunteers, and powered by expert insights and member stories.

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