LMA's strategic plan is carried out through our committees, SIGs and task forces. Each committee, SIG or task force has co-chairs that usually serve a two-year term. Any LMA member is eligible to serve on a committee. Committee and task force co-chairs prepare a status report to the 2026 International Board of Directors for each Board meeting.
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Annual Conference Advisory Committee
Responsible for planning and programming the 2026 LMA Annual Conference. Please visit the annual conference website for up-to-date information.
2026 Co-Chairs: Jenna Schiappacasse, Michael Coston, Tom Helm
Board Liaison: Rachel Shields Williams
Audit Committee
Assists LMA's Board in fulfilling its oversight responsibilities with respect to: (i) the audit of LMA's books and records; and (ii) LMA's system of internal financial controls and procedures. LMA's external auditors shall maintain an open and transparent relationship with the Committee, and shall ultimately be accountable to LMA's Board of Directors and the Committee.
Chair: Jessica Haarsgaard
Staff Liaison: Kelly Shatzer
Career Impact Committee
LMA’s Career Impact Committee advances the professional growth of legal marketing professionals, focusing on career development, leadership skills, and elevating member success.
Co-Chairs: Brittany Hill and Leeann Lee
Board Liaison: Danielle Smith
Staff Liaison: Jennifer Weigand
Diversity, Equity & Inclusion
The Diversity, Equity & Inclusion (DEI) Committee advances one of the three key components of LMA’s Strategic Plan by championing a culture of diversity and inclusion. This committee is committed to moving the strategic plan forward by recognizing and amplifying DEI efforts and activities, showcasing progress through annual reporting, and advocating for underrepresented groups. A core focus is building and sustaining a diverse membership and volunteer pipeline, ensuring that opportunities for leadership and engagement reflect the breadth of perspectives within our profession. Through these efforts, the committee empowers LMA and its members to create inclusive marketing and business development teams and foster equity across the organization.
Co-Chairs: John Byrne and
Board Liaison: John Byrne
Staff Liaison: Jennifer Weigand
Education Advisory Council
The Education Advisory Council (EAC) is a cross-section of the LMA membership, and volunteers are appointed on an annual basis to serve two terms. Guided by the LMA Education Director, the EAC provides intellectual leadership by shaping education strategy, guiding best practices, and serving as education ambassadors. Advisory council members are visionaries and thought-leaders that come from LMA’s many constituencies. EAC initiatives typically encompass the following areas and working groups: Body of Knowledge (BoK), educational collaborations and partnerships, professional development research and strategy, program development, and thought leadership.
The EAC plays an integral role in educational development and content, and ultimately, the value of the Legal Marketing Association.
Board Liaison: Diana Lauritson
Staff Liaison: Holly Amatangelo
Finance Committee
Oversees the financial status and general solvency of the organization. They work with staff in the annual budgeting process, review and provide recommendations on budgeted and unbudgeted spending requests and develop and recommend long-range financial objectives for the association. When appropriate, the committee will work directly with International committees/task forces and regions to provide financial guidance (i.e., tools, best practices, resources and an open forum).
Chair: Jessica Haarsgaard
Staff Liaison: Kelly Bache
Industry Impact Committee
LMA’s Industry Impact Committee elevates the voice of legal marketing by driving thought leadership and strengthening media relations across the profession.
Co-Chairs: Azeema Batchelor and Elizabeth Brick
Board Liaison: Danielle Smith
Staff Liaison: Jennifer Weigand
Nominating Committee
The Nominating Committee shall solicit nominations of those board positions where there is no automatic succession and submit to LMA members a slate of qualified candidates for ratification.
Board Liaison: John Byrne
Staff Liaison: Jennifer Weigand
Hall of Fame Recognition Program
Responsible for implementing and judging of annual Hall of Fame program.
Board Liaison: John Byrne
Co-Chairs: Beth Cuzzone and Ashraf Lakhani
Staff Liaison: Jennifer Weigand
Regional Leaders Committee
Serves as a formal platform to coordinate reciprocal communication between regional leadership and the LMA international board. Chaired by an elected region president from the previous year, this committee participates in monthly conference calls for the purpose of being briefed on and providing input on organization initiatives, share region development best practices and nurture cross-region networks.
Board Liaison: Arthur Uratani
Staff Liaison: Angie Williams
Shared Interest Groups
Shared Interest Groups (SIGs) are communities of LMA members with common interests that join together to network, educate and share best practices. SIGs meet virtually and in person, whether by teleconference, webinar, Listserv, social media and at the LMA Annual Conference.
Board Liaison: Phil Flora
Staff Liaison: Sarah Logan
Business to Consumer Practices (B2C) SIG (formerly Plaintiff Firm SIG)
The B2C SIG will provide a forum to share experiences and offer education and support to all B2C-practices marketers for all firm sizes. This SIG can provide sounding board and support for each other whether you want to roll out a new site, tackle digital marketing or build business plans.
SIG Leaders: Crystal Breede and Emy Cook
Client Value SIG
The Client Value SIG is focused on understanding and enhancing the relationships that exist between law firms and their clients, including exploring ways to elevate service through project and practice management, feedback, process improvement, pricing and other unique value-adds. Members include professionals whose roles are focused specifically in these emerging areas, as well as those who are engaged in more traditional marketing, business development and communication functions.
SIG Leaders: Dan Herbener, Stephanie Simpson and Shannon Tatro
CMO/Senior Marketer SIG
The CMO/Senior Marketer SIG is a forum for those in a full-time first chair role at a law firm, to share ideas and discuss relevant topics and best practices around the leadership of their marketing departments and their firm’s strategic business development initiatives.
SIG Leaders: Christine Harris, Robin Gerard and Despina Kartston
Competitive/Market Intelligence SIG
For those who have an interest or primary role in using competitive or market intelligence or research to help their firms identify and convert new market and client opportunities.
SIG Leaders: Rachel Cohee and Steven Medley
Diversity, Equity & Inclusion SIG
A forum for those interested in building diverse and inclusive marketing and business development teams and empowering and equipping other LMA members to do so.
SIG Leaders: David Ackert, Myisha Aldridge and Roy Sexton
Marketing Technology SIG
A forum for members to learn from each other and discuss the many different aspects of marketing technology in and out of our industry
SIG Leaders: Rosa Colon and Raquel Lewis
Public Relations & Communications SIG
A community for those who have an interest or primary role in legal public relations.
SIG Leaders: Kenneth Gary, Traci Stuart and Corrina Wright
Social & Digital Media SIG
For those who have an interest or primary role in using social media and online networking platforms to enhance marketing and business development efforts.
SIG Leaders: Julie Fisher, Kate Gold and Q Miceli
Solo/Small Team SIG
For in-house marketers at firms of fewer than 100 attorneys or with two or fewer marketing personnel that join together to network, educate and share best practices.
SIG Leaders: Sarah Hazel and Sarah Holland
Strategies & Voices Editorial Board
The Editorial Board helps shape LMA's thought leadership content for its official online publication, Strategies & Voices, and the LMA Podcast. You’ll serve as an editor, recruiting expert voices in our industry to develop thoughtful, forward-thinking content that represents LMA as a leading voice in legal marketing.
The Editorial Board focuses on written, visual, and audio mediums online. Please note this role does not include writing for the publication. Below are samples of the types of content the Editorial Board helps produce.
Co-Chairs: John Walsh
Board Liaison: Mohib QIdwai
Staff Liaison: Kristin Frankiewicz and Bethany Larranaga
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Member Resource Groups (MRGs)
The Member Resource Groups were launched in September 2022 to address the varying needs of our diverse membership. The first MRGs are Allies, LGBTQ+ and Members of Color. The mission of LMA MRGs is to:
• Provide a safe forum for discussion and exploration of the group’s theme
• Enhance leadership and coping skills on sensitive topics related to diversity, equity, and inclusion
• Encourage professional development opportunities among LMA minority communities
The MRGs will meet approximately every other month via Zoom and participation will be limited to MRG members. Learn more here.
Staff Liaison: Jennifer Weigand