The Physics of Loyalty: Why Some Relationships Never Leave And Others Never Stay

Track: Marketing Management and Leadership

Session Number: 9000
Date: Fri, Nov 15th, 2019
Time: 8:30 AM - 9:30 AM

Description:

In this fascinating and highly entertaining presentation, James Kane takes his audiences on a journey into the human brain and explains the secret to building and maintaining real loyal relationships. Supported by more than 40 years of Harvard University research, James will make the case that human beings have a fundamental need to be loyal and actively seeks out specific clues from others that tell them when they can and should be. When an organization, as well as an individual, is able to understand and demonstrate those loyalty-building behaviors, they can develop relationships that will last a lifetime and result in unwavering and unlimited support.

Prior to giving the keynote address at LMA’s 2012 Annual Conference, James had never worked with the legal industry. In the 7 years since, he has now been the featured speaker at 159 law firm retreats and legal alliance events around the world with 15 more already booked for 2020. Those experiences have given him unprecedented access to not only the largest and most well-know giants, but with smaller, regional firms, and provided him with a keen and unequaled understanding of the forces shaping the legal industry today.

Session Type: Keynote

Learning Objectives: - Discuss strategies to build and maintain real loyal relationships
- Identify and demonstrate loyalty-building behaviors
Please check which Domain(s) apply to the program: Marketing Management and Leadership
Session Type: Keynote

Learning Objectives: - Discuss strategies to build and maintain real loyal relationships
- Identify and demonstrate loyalty-building behaviors
Please check which Domain(s) apply to the program: Marketing Management and Leadership