Breakout Session Key

Conference breakout sessions are aligned with the LMA Body of Knowledge domains

Business Development drives new business and increased revenue for the law firm—both directly and indirectly—through client and prospect outreach, attorney coaching and mentoring and market intelligence.
Communications entails developing and implementing internal and external messaging strategies to broaden the impact of the firm’s programs and brand position.
Business of Law includes understanding the legal profession, evaluating firm financial and operational performance, building strategies to leverage market opportunities and implementing practices that maximize performance.
Marketing Management and Leadership establishes and effectively manages a highly functioning marketing organization through people and processes that foster collaboration and drive overall business objectives.
Client Services consists of the techniques, processes and standards by which law firms’ professional staff serve the lawyers in the firm and the clients of the firm, including the disciplines of project management and process improvement.
Technology Management includes identification, implementation and effective management of the technologies and technology staff that support marketing and business development.

New Breakout Streams

Icon_Attorney.png Attorney Track

Icon_Wellness.png Wellness Track

Icon_D&I.png Diversity and Inclusion Track

Competency Level



Conference Day One | Monday, October 19 (EDT)
12:00 – 12:15 p.m.

Main Stage: First Stop with the Conference Co-Chairs

Kristen-Leis.gifKristen Bateman Leis
Chief Marketing and Business Development Officer
Parker Poe LLP

Jon-Mattson.gifJon Mattson
Chief Marketing and Business Development Officer
Stinson LLP

12:15 – 1:00 p.m.

Main Stage: Keynote Presentation

Jeena-Cho-3.gifBaratunde Thurston
New York Times bestselling author, Emmy-nominated host who has worked for The Onion,
produced for The Daily Show and advised the Obama White House


About Baratunde:
Baratunde Thurston is a futurist comedian, author and cultural critic who helped re-launch “The Daily Show with Trevor Noah,” co-founded Cultivated Wit and the About Race podcast and wrote The New York Times bestseller “How To Be Black.” Baratunde is a highly sought-after public speaker, television personality and thought leader who has been part of noteworthy institutions such as Fast Company, TED, the MIT Media Lab, The Onion and the gentrification of Brooklyn, New York.

Baratunde has an uncanny ability to crack the shell of any uncomfortable topic through a personal, accessible and intelligent point of view.

His creative and inquisitive mind, forged by his mother’s lessons and polished by a philosophy degree from Harvard, have found expression in the pages of Fast Company, the screens of HBO, Comedy Central, CNN, MSNBC, BBC, the sound waves of NPR and roughly one bajillion podcasts, including Our National Conversation About Conversations About Race, which he co-founded. He has hosted shows and stories on NatGeo, Discovery’s Science Channel, Yahoo, AOL, YouTube, and Pivot TV. In 2016, he hosted a special three-part PBS series of TED Talks and earned a Daytime Emmy Award nomination for the Spotify/Mic series, Clarify.

The ACLU of Michigan honored Baratunde “for changing the political and social landscape one laugh at a time.” He was nominated for the Bill Hicks Award for Thought Provoking Comedy. The Root named him to its list of 100 most influential African Americans and Fast Company listed him as one of the 100 Most Creative People In Business.

1:00 – 1:15 p.m.

Intermission / Visit Virtual Booths

Sponsored By:

Concurrent Breakout Sessions
1:15 – 2:00 p.m.

Icon_D&I.png Town Hall Discussion with Keynote Speaker

Jeena-Cho-3.gifBaratunde Thurston
New York Times bestselling author, Emmy-nominated host who has worked for The Onion,
produced for The Daily Show and advised the Obama White House


Gia-Altreche.pngModerated by:
Gia Altreche
Director of Marketing and Business Development
Newmeyer & Dillion LLP

1:15 – 2:00 p.m.

bus_law_icon.gifAdvance.gif Think Global Act Local: Supporting Growth Through Successful BDM

According to the American Lawyer, Am Law 200 firms have added 6,626 lawyers and 198 offices outside the United States in the past 10 years. This growth poses significant challenges for firms and their business development and marketing teams. Firms want to capitalize on a single brand promise and deliver a consistent client experience while being responsive to local markets and cultures. Understanding these local demands and designing programs that match them is fundamental to success. This session explores the tensions between client expectations and firms’ local cultures and the subsequent global impact on business development and marketing.

You’ll learn how to:

  • Exploit your firm’s (new) footprint
  • Assess the differences in client expectations and meet them around the globe
  • Successfully integrate laterals from different/other partnership cultures
  • Design business development and marketing programs with both global alignment and local impact

Despina-Kartson.pngDespina Kartson
Chief Marketing Officer

Matthew-Fuller.pngMatthew Fuller
Head of Business Development, Americas and EMEA
White & Case LLP

McClune.gifDavid McClune
Chief Marketing Officer
Hogan Lovells

Stephen Blundell
Head of Acritas Advisors

1:15 – 2:00 p.m.

bus_law_icon.gifFrom Survive to Thrive: Top 10 Career Tips that Stand the Test of Time (Pandemic or Not)

If you are interested in a future in legal marketing, this session is for you. Four LMA past presidents, who have built successful careers in a variety of roles in the field, will share their top ten tips and practical takeaways on how to thrive and overcome adversity in this profession.

Sally-Schmidt.pngSally Schmidt
Schmidt Marketing, Inc.

Adam-Severson.pngAdam Severson
Chief Marketing and Business Development Officer
Baker, Donelson, Bearman, Caldwell & Berkowitz, PC

Keith-Wewe.pngKeith Wewe
Vice President – Strategy and Solutions
Content Pilot LLC

Maggie-Watkins.pngMaggie Watkins
Senior Client Services Director - Western Region Operations
Womble Bond Dickinson (US) LLP

1:15 – 2:00 p.m.

bus_law_icon.gifbus_law_icon.gif Advance.gifChief Marketing and Business Development Officers as Change Agents

Modern law firm marketing and business development leaders are uniquely positioned to drive change, because —in addition to serving as stewards of firm branding —they’re increasingly leveraging data-driven insights to direct strategic growth efforts, such as key-client programs.

But there are significant hurdles to be overcome along the way, including the added challenge of change management inside law.

In this session, our panel will share some of the ways in which they are helping their firms adapt, grow, and drive stronger BD cultures in our new virtual reality.

You’ll learn:

  • How data, insights and predictive analytics are being used to inform client growth programs
  • How innovative strategies and techniques used in B2B marketing can be successfully applied inside law
  • Why now, more than ever, law firm CMOs and CBDOs have a golden moment to lead the charge and shine

Lavinia-Calvert.pngLavinia Calvert
GM, Marketing & Business Development Practice

Rory-Channer.gifRory Channer
Chief Business & Client Development Officer
McDermott Will & Emery LLP

Additional panelists to be announced

1:15 – 2:00 p.m.

bus_law_icon.gifInternal Communication in an Age of Dispersion

The work of law firm marketing departments is primarily outward focused, but with a newly dispersed workforce, fear and anxiety related to Covid and a nation grappling with social injustice, the need for communications expertise internally has never been greater. This panel will explore how to create or evolve internal communications strategies that will align messaging with firm values and objectives. Learn how to invent new ways to impact performance, morale and overall attorney and professional staff engagement during these times of disruption and change.

Renauld-Clarke.gifRenauld G. Clarke
Director of Equity, Inclusion and Diversity
Brown Rudnick

Arielle-Lapiano.gifArielle S. Lapiano
Director of Communications
Paul Hastings

Todd-Rolapp.gifTodd J. Rolapp
Managing Partner
Bass, Berry & Sims PLC

Alys O’Neill
Founding Director
United Culture

2:00 – 2:30 p.m.

1:1 Speed Networking Break / Visit Virtual Booths

Sponsored By:

Concurrent Breakout Sessions
2:30 – 3:15 p.m.

bus_law_icon.gifbus_law_icon.gif Essential.gifPlaintiff Firms: Increase Profitability Using Quant Law Theory

Quant Law uses technology to streamline and enhance profitability, allowing firms to make decisions based on data, not gut feelings and emotion.

This session will cover:

  • Financial Forecasting – Understand how to calculate ROI for every marketing dollar invested in your firm.
  • Case Study:  Morgan & Morgan – Gain insight into how the country’s largest personal injury firm uses Quant Law techniques to run their firm as a business.
  • Intake Management – Correctly measure your performance of prospect contact and find the right intake management or CRM tool for your firm.

Pam-Foster.pngPamela Foster
Pamela Powered Inc.

AndrewNasrinpay.pngAndrew Nasrinpay

2:30 – 3:15 p.m.

bus_law_icon.gifAdvance.gifIcon_D&I.png It’s in Your Data: Revelations that Drive Diversity and Firm Collaboration

Easy access to accurate firm intelligence is indispensable for Marketing and Business Development teams wishing to make the move from reactive to proactive initiatives. In a highly competitive marketplace, a firm’s ability to use and process its data effectively represents a fundamental strategic differentiator and can provide a distinct advantage.

In this session, we’ll dive deep into case studies of firms who have broken down silos and harnessed their existing firm data to move the needle on strategic firm initiatives like:

  • Diversity and Inclusion (Including Mansfield Rule Certification)
  • Surfacing Firm Intelligence for Cross Departmental Use

Each case study will give you actionable insights into:

  • How the team matched their initiative to a higher level firm goal
  • The steps they took to identify and aggregate the necessary data
  • Suggestions for collaborating with other departments in the firm to achieve goals
  • What the solution actually looked like
  • Realized benefits for each

Jasmine-Trillos-Decarie.pngJasmine Trillos-Decarie
Chief Client Officer
Lathrop GPM

Jeannine-Zito.gifJeannine Zito
Senior Knowledge Solutions Manager
Cleary Gottlieb Steen & Hamilton LLP

Barry-Solomon.pngBarry Solomon
Executive Vice President
Foundation Software

2:30 – 3:15 p.m.

bus_law_icon.gif Advance.gifTeam Collaboration and Key Client Programs

Cross-practice collaboration is regarded by many law firms as key to more impactful business development outcomes, and yet many struggle to achieve this when information is not freely shared between lawyers, marketers and clients.

Harvard Law School’s Center for the Legal Profession suggests that “when collaboration is done right, firms earn higher margins, inspire greater client loyalty, gain access to more lucrative clients, and attract more cutting-edge work.”

Team collaboration requires new systems and processes. Whether it is key-client planning programs, industry teams or rapid lateral integration, simply connecting individuals is not enough. To provide actionable guidance to firms seeking to deliver better experiences through teams, technology supporting collaboration, automation and data-driven insights is critical. Team collaboration and key-client planning ultimately empower firms to cross-sell, achieve higher hourly revenue and retain more clients. And, the professional legal marketer should be leading the charge.

Learning Outcomes:

  • How marketers can serve as connectors between lawyers and clients
  • What type of infrastructure is required to foster team collaboration at a firmwide level
  • How do you drive adoption of team collaboration with lawyers

JeanMarie-Campbell.gifJeanMarie Campbell
Head of Client Development, North America
Baker McKenzie

Darryl-Cross.pngDarryl Cross
Head of Global Sales Enablement

Silvia-Coulter.pngSilvia L. Coulter
LawVision Group LLC

2:30 – 3:15 p.m.

bus_law_icon.gifEssential.gif Icon_D&I.png How to Share Your Authenticity to Move DE&I Beyond Crisis Response


Charles Edwards.jpgCharles Edwards
Media Coach / Crisis Advisor
Jackson Spalding

Julie-Wall-Khoury.pngJulie Wall Khoury
Director of External Affairs
Balch & Bingham LLP

Gina-Rubel.pngGina F. Rubel, Esq.
Founder and Chief Executive Officer
Furia Rubel Communications, Inc.

Zach-Olsen.pngZach Olsen
Infinite Global

DavePoston.pngDave Poston, Esq.
Poston Communications

2:30 – 3:15 p.m.

Thriving in Uncertain Times: Owning, not “being owned”, by the Forces of Change

The change that many of us have seen in the past five years will only accelerate as the new decade ushers in not only a pandemic, but radical changes in who purchase legal time and how. Eddie Hartman will outline what he has seen in the field, as well as strategies to go from “being crushed” to “crushing it.”

Edward-Hartman.gifEdward Hartman
Simon-Kucher & Partners

3:15 – 3:30 p.m.

Intermission / Visit Virtual Booths

Sponsored By:

3:30 – 3:45 p.m.
Main Stage: Building Connections
3:45 – 4:30 p.m.
Roundtables by LMA Region
4:30 – 5:00 p.m.

1:1 Speed Networking Break / Visit Virtual Booths

Sponsored By:

5:00 p.m.

First Timers' Reception

Doing things for the first time can often feel a little daunting, so if this is your first LMA Conference ( or your first virtual LMA Conference )… we have great news!

This year’s First Timers’ Reception will walk you through practical steps to make the most of your online presence. Come to this session for a fun practical guide to:

  • Build your conference relationship game plan
  • Create a great introduction
  • Learn how to put your best “face” forward
  • Have fun while meeting fellow conference attendees
Sponsored by:
6:00 – 7:00 p.m.

Wellbeing Social

Renee Branson (Founder, RB Consulting) and Ryan King (Director of Communications for Ogletree Deakins), the co-chairs of LMA’s Wellbeing Committee, will lead an engaging discussion on what wellbeing and ‘self-care’ truly looks like for our profession in the current climate.

They will give you an overview of the LMA Wellbeing Committee, its goals, and how it can help members access and share resources for wellbeing in your daily life. Renee will lead a training on how attendees can gain the skills needed to cope during a pandemic while also navigating through daily personal and professional challenges. Ryan will discuss real life examples and his experiences dealing with a sibling who struggled with addiction, helping his three children with remote school, and still contributing to a demanding job in a law firm.

This main stage presentation will be followed by interactive moderated breakout groups aimed at creating candid, supportive, and informative small-group discussions on the topics of:

  • Grounded optimism and self-care in trying times
  • School-aged children, remote learning and pandemic parenting

Conference Day Two | Tuesday, October 20 (EDT)
12:00 – 12:10 p.m.

Main Stage: First Stop with the Conference Co-Chairs

Kristen-Leis.gifKristen Bateman Leis
Chief Marketing and Business Development Officer
Parker Poe LLP

Jon-Mattson.gifJon Mattson
Chief Marketing and Business Development Officer
Stinson LLP

12:10 – 12:40 p.m.

Icon_Wellness.pngIcon_Attorney.pngMain Stage: Practicing Well-Being Through Mindfulness and Self-Care

Is your mind constantly going at 150 mph? Do you find yourself wasting precious time thinking about the past or worrying about the future? Do you struggle to keep your attention on a task? Are you always multitasking, unable to focus? Is stress or anxiety keeping you from doing your best work? Mindfulness and meditation practice is the key to increasing focus and productivity!
In this interactive 1-hour workshop, you’ll learn:

  • How to work with thoughts that trigger stress and anxiety
  • The physiology behind stress and anxiety
  • How mindfulness can decrease distractions and increase productivity
  • Ways of interrupting your automatic reaction and how to find a more helpful response
  • Simple practices you can immediately incorporate into your day to let go of stress and return to homeostasis
  • Importance of self-care and caring for your well-being

Jeena-Cho-3.gifJeena Cho is an attorney with JC Law Group PC and the co-author of the bestselling book, The Anxious Lawyer, An 8-Week Guide to a Joyful and Satisfying Law Practice Through Mindfulness and Meditation (ABA). She is a regular contributor to ABA Journal and Above the Law where she covers resilience, work/life integration, and wellness in the workplace. She regularly speaks on women’s issues, diversity, wellness, productivity, mindfulness and meditation.

Concurrent Breakout Sessions
12:40 – 1:40 p.m.

bus_law_icon.gif Essential.gif Icon_D&I.png Driving Diversity and Inclusion in the Legal Sector and Beyond

The legal community, inclusive of in-house counsel teams and law firms, are critical strategic partners to internal and external stakeholders as organizations advance diversity and inclusion. Pavani Thagirisa will review findings from a Quantamental Research team report from the #ChangePays initiative, which explores gender diversity and explains that when women lead, firms win. Then she will address how the General Counsel’s office supports and solidifies S&P Global Market Intelligence’s deep commitment to addressing racial inequality and unconscious biases.

Attendees will gain the following key takeaways:

  • Environmental, Social and Governance (ESG) considerations and their impact on diversity in firms
  • What a demonstrated culture of Diversity and Inclusion means in practice
  • Highlighted findings of the QR team study, including why firms with female CEOs and/or CFOs are more profitable
  • The importance of diversity and inclusion for company and career growth

Pavini-Thagirisa.gifPavani Thagirisa
Associate General Counsel, Vice-President
S&P Global

12:40 – 1:40 p.m.

bus_law_icon.gif bus_law_icon.gif Essential.gif Emerging as a Champion for your Client: Using Data to Innovate and Motivate:

As law firms adjust to a new way of working in 2020, all members must work together as a team to benefit clients. More than ever, clients expect tailored, personalized advice from their legal counsel on how to navigate this unchartered business territory. To meet this need, leading law firms are moving at a quick pace to collaborate cross-functionally and rally around their clients.

Historical barriers such as inaccurate data, outdated processes and personnel habits are being replaced by innovation. Without question, the underlying motivation of these agile changes is the desire to use reliable data to improve individual client engagement and drive overall firm growth. Marketing teams are leading the way with more data-driven, targeted strategies to improve business development success, and increasingly providing strategic guidance to Fee earners.

Now is the time for your firm to emerge as champions for your clients. As a marketing and business development leader, your role is critical in this transformation. In this session, we will share 3 key tools you need right now to empower your fee earners to win more business.

Building on a framework of culture, process and technology, participants will:

  • Learn the subtle art of using influence within the firm
  • Assess your approach to managing dynamic data
  • Consider how data-driven insight can jumpstart the client experience

Carrie-Johnson-1.pngCarrie Johnson
Director of Product Marketing
LexisNexis InterAction

Elena-Cutri.pngElena Cutri
Director of Education
LexisNexis InterAction

12:40 – 1:10 p.m.

Virtual Event Best Practices


12:40 – 1:40 p.m.

bus_law_icon.gif Essential.gif Icon_Attorney.png Turning Busy Lawyers into Recognised Thought Leaders

Examine how to leverage your firm’s greatest asset, the knowledge of your people, to build your brand and turn your people into the go-to experts in their field. You’ll discover how to transform thought leadership from a time-consuming hassle into an authentic and easy process for driving valuable engagement with your most important clients and prospects. Leave with your own expert marketing workbook and the skills to turn your own firm’s busy experts into recognized thought leaders.

You’ll learn how to:

  • Know when changes in client behavior require a new approach from your firm
  • Give clients what they want from thought leadership
  • Use content to engage with clients and prospects

Connor-Kinnear.pngConnor Kinnear
Chief Marketing Officer

Linda Orton.jpgLinda Orton
Chief Marketing Officer
Alvarez & Marsal Holdings, LLC

12:40 – 1:40 p.m.

bus_law_icon.gif Essential.gif Why Your Analytics Land with a Thud

Although it’s easier than ever today to collect data, you may still be scratching your head when deciding how best to sift through these massive amounts of data to uncover the gems. What’s often even more difficult is developing reports that incite action and encourage future investment in the right strategies and optimizations—especially when your findings challenge the status quo.

In this session, you’ll explore how to deliver reports that your stakeholders will actually care to read and how to make necessary shifts in your reporting strategy.

You’ll learn how to:

  • Establish the right baselines and goals to help you more accurately benchmark your progress towards KPIs
  • Move beyond simply showing your work to providing the right level of context around data trends that matter
  • Include stakeholders in the development of metrics to prevent surrogation, or the confusion of strategic intent with the metrics meant to represent it
  • Create an influential narrative around your results that helps you overcome bias, combat conventional thought and improve decision making

Ben Magnuson.jpgBen Magnuson
Senior Data Strategist
One North Interactive

1:45 – 2:00 p.m.


Sponsored By:

2:00 – 2:15 p.m.

Demo Sessions

Led By:

intapp.png Connect Your Data, Pivot for Change
Andrew Hutchinson, GTM Lead, Marketing & BD Practice, Intapp
ikaun.gif Generate More Proposals, Increase Firm Revenue and Reduce Attorney Dependencies with ikaun
Jason Noble, President, CEO, ikaun
SP-Global.gif Navigate and Grow Your Client Universe with a 360 View from Corporate Data
Joe Toomey, Product Manager, Professional Services, S&P Global Market Intelligence
enable.png Perfecting Your Pitching Process
Johnny Jones, Head of Client Services, Enable Business Solutions
2:15 – 2:45 p.m.

1:1 Speed Networking Break / Visit Virtual Booths

Sponsored By:

Concurrent Breakout Sessions
2:45 – 3:15 p.m.

bus_law_icon.gif Essential.gif CRM Clinic: Best Practices for Success from CRM Experts

When it comes to deriving value from a CRM system, law firms (and many other organizations) continue to struggle with issues such as getting buy-in, encouraging adoption, leveraging information from integrations, improving bad data and evaluating ROI.

Whatever your particular CRM challenge is, this session will provide the information you need to succeed! Moderated by a legal technology expert, our panelists will provide the perspectives of a seasoned in-house marketer and an experienced CRM success consultant who will field questions, discuss some of the most common challenges and share best practices from firms that have achieved real successes.

Prepare to participate in an engaging discussion that will provide you with a number of good ideas you can implement to enhance the chances of CRM success at your firm.

Chris-Fritsch.pngChristina Fritsch
Founder and CRM Success Consultant
CLIENTSFirst Consulting

Jennifer-Klyse.pngJennifer Klyse
Owner and Principal
Klyse Advisory Group LLC

Jason-Kennedy.gifJason Kennedy
CRM Consultant
Wilson Allen

2:45 – 3:15 p.m.

bus_law_icon.gif Taking Business Development to the Next Level:

In a recent survey of legal marketing and business development leaders, 60% agreed they are now seen as expert advisors who drive strategic outcomes. However, less than half identified their business development efforts as successful. With a seat at the table, the next big challenge for these leaders is operationalizing a more strategic approach to business development across their firm. But, what does that look like? Join us for a discussion on the different stages of business development maturity, a look at what firms are doing today, and key actions you can take to advance your firm’s position.

Brad-Stites.png Brad Stites
Senior Commercial Director
LexisNexis InterAction

Meghan-Frank.pngMeghan Frank
Global Marketing Director
LexisNexis InterAction

2:45 – 3:15 p.m.

Icon_D&I.png NEW: Diversity, Equity and Inclusion Fireside Chat


placeholder.pngRafeedah Keys
Senior Marketing Manager
Perkins Coie LLP

Deborah-Ruffins.pngDeborah Ruffins
Chief Marketing Officer
Perkins Coie LLP

2:45 – 3:15 p.m.

How COVID-19 Will Change the Business of Law, and What That Means for Legal Marketing

The coronavirus pandemic has exposed “the cracks in the law firm model” and will likely “change the nature of law firms of all sizes.” That’s according to Jordan Furlong, a legal market analyst who delivers strategic counsel to law firms and legal organizations regarding the massive changes now underway in the legal sector. Join us for a Q&A with Jordan to explore what the pandemic means for the business of law, how it is affecting the way law firms provide services, and what role legal marketers can play in helping the industry adapt.

Jordan-Furlong.gifJordan Furlong

Michael-Tomsic.gifMichael Tomsic
Marketing Communications Manager
Parker Poe Adams & Bernstein LLP

2:45 – 3:15 p.m.

Using Client Journey Mapping to Improve the Client Service Experience in the Time of COVID

With legal spending under scrutiny due to the coronavirus pandemic, there has been “a flight to quality” within the market. The client journey, the process by which a client interacts with a law firm in order to achieve their goal, has become more important as the world has moved to a remote environment.  From gaining awareness of a firm, working with your lawyers, receiving a final invoice, and every step in between – client touchpoints can be many and diverse.  By understanding this relationship, you can understand how to structure your touchpoints to create the most appealing, effective, and efficient process for your clients which will drive not only satisfaction but revenue.

During this presentation, the participants will learn the following:

  • What is a client journey?
  • Why understanding the client journey is important to client service?
  • Why mapping the client journey can help drive revenue?
  • How to create a client journey map?

Lynn-Foley.gifLynn Foley
fSquared Marketing

3:15 – 3:30 p.m.


Sponsored By:

3:30 – 3:45 p.m.
Main Stage: Building Connections
3:45 – 4:30 p.m.
Roundtables Discussions for LMA Special Interest Groups (SIGs)
4:30 – 5:00 p.m.

1:1 Speed Networking Break / Visit Virtual Booths

Sponsored By:

5:30 – 6:30 p.m.

LMA Hall of Fame Award Presentation and Virtual Toast

Hall of Fame.jpgThe LMA Hall of Fame recognizes lifetime achievement of individuals in the legal marketing industry and their outstanding contributions to the association. Members of the Hall of Fame have a demonstrated history of career achievement, sustained commitment to the advancement of the profession, and significant contributions to LMA, as well as conduct themselves with professionalism among their peers.

7:00 – 8:30 p.m.

LMA’s Got Skills

We know that our diverse membership includes singers, songwriters, dancers, magicians, comedians, and other amazing talents and now it’s time for you to share your gift with our community during our annual conference virtual experience!

Conference Day Three | Wednesday, October 21 (EDT)
12:00 – 12:15 p.m.

Main Stage: First Stop with the Conference Co-Chairs

Kristen-Leis.gifKristen Bateman Leis
Chief Marketing and Business Development Officer
Parker Poe LLP

Jon-Mattson.gifJon Mattson
Chief Marketing and Business Development Officer
Stinson LLP

12:15 – 1:15 p.m.

Elevate. Collaborate. Innovate. General Counsel and Outside Counsel Conversations


Stanton-Dodge.gifR. Stanton Dodge
Chief Legal Officer
Draft Kings Inc.

Catherine-Zinn.gifCatherine Zinn
Chief Client Officer
Orrick Herrington & Sutcliffe LLP

Sheniece-Smith.gifSheniece Smith
Vice President and General Counsel
Hannibal Regional Healthcare System

Todd-Tukey.gifTodd Tukey
Managing Director of Litigation
Bass, Berry & Sims PLC

Amy-Osteen.gifAmy Osteen
Outside CLO, PC

Ashraf-Lakhani.pngM. Ashraf Lakhani
Director of Business Development and Marketing
Porter Hedges LLP

1:15 – 1:45 p.m.

1:1 Speed Networking Break / Visit Virtual Booths

Sponsored By:

Ted Talks with Q&A
1:45 – 2:15 p.m.

bus_law_icon.gifEssential.gifBuilding a Coaching Program that Your Attorneys will Love

In this session, you’ll gain ideas, options and a process for establishing a coaching program by using internal resources or by collaborating with a consultant to deliver the coaching. From gaining consensus, to developing a plan, to rollout, you’ll leave understanding the steps required to get a coaching program off the ground and how to ensure its success. Your attorneys will love it! You just have to get them to the starting line.
You’ll learn how to:

  • Build a strong team
  • Create the coaching pitch
  • Engage appropriate supporters
  • Reap the benefits from coaching
  • Report progress

Tea-Hoffman.pngTea Hoffmann
Managing Principal
Law Strategy Corp

1:45 – 2:15 p.m.

bus_law_icon.gifEssential.gifWhy Brand Still Matters in the Age of Automation

Take a close look at how a brand predisposes buyers both before purchasing and after they’ve engaged a firm. You’ll explore results from a survey of legal buyers on how the brand impacts their view of a firm and why brand awareness AND brand favorability must both be measured and used to drive marketing strategy. Plus, you’ll gain an overview of the buying process and which touch points brand programs still generally fail to address.

You’ll learn how to:

  • Use your CRM to inform your firm’s thought leadership strategy
  • Measure brand performance using key performance indicators
  • Benefit from buyer insight into how brand matters
  • Evaluate whether your brand is consistent across touch points using a self-assessment tool
  • Using brand engagement data to drive marketing and business development strategy

Elonide-Semmes.pngElonide Semmes
Right Hat LLC

1:45 – 2:15 p.m.

bus_law_icon.gifLeadership for Legal Marketers

Are you looking for a new challenge, a way to build your network of LMA members at all levels, or want to expand your skill sets? Then join us as we discuss Leadership for Legal Marketers!

In this presentation you will learn more about the road to Leadership within the LMA organization:

  • Roles and entry points to becoming an LMA leader
  • Understand resources available to understand commitment and job descriptions
  • Process for International/Regional/Local nominations

We will also discuss the benefits of becoming an LMA leader and how the skills you will learn can positively affect your career.

placeholder.pngTiffany B. Zeigler
Director of Business Development, Special Projects
Alston & Bird LLP

Nathalie-Daum.pngNathalie M. Daum
Director of Marketing and Business Development
Dickinson Wright PLLC

1:45 – 2:15 p.m.

Icon_Wellness.png A Breath of Fresh Air: The Power of Meditation, Visualization and Yoga

Shannon Lanier, RYT, will explore breathing, meditation, visualization and yoga with an emphasis on the science, research and data behind why these practices are critical to our health and well-being. We’ll learn how to breathe during high-stress moments, find ways to use mindfulness, meditation and visualization practices as inspiration for a creative or planning process, and integrate these concepts with yoga and movement for any time, any place.

Shannon-Lanier.pngShannon Lanier
Account and Marketing Director
Poston Communications

1:45 – 2:15 p.m.

Putting Action Behind Your Social Justice Hashtags

The past seven plus months have brought turmoil in the way that we have not experienced since the civil rights movement of the 1960s. The confluence of a global pandemic, declining economy, demand for social justice and racial equity around the globe after the death of George Floyd have brought companies to an even more uncertain times about social strategies. Leaders within companies scrambled for the right things to say and do. We saw them fumble and crash but ultimately savvy marketing and communications leaders partnered with diversity, equity and inclusion experts to salvage the brand they worked hard to build and reassured employees, shareholders, customers and stakeholders that will do more and better. Some professionals in law firms watched clients as they struggled to say the right things, others provided support and while others quietly resisted.

In this session, we will discuss the strategies that you can use to elevate the work of marketing and communication professionals and to help your firm and clients build bridges and gain an edge in this competitive space. We will discuss the importance of collaboration with all stakeholders. Come prepared with questions for a lively discussion.

Jean-Lee.gifJean Lee
President & CEO
Minority Corporate Counsel Association

2:15 – 2:30 p.m.


Sponsored By:

Concurrent Breakout Sessions
2:30 – 3:30 p.m.

bus_law_icon.gif Advance.gif Icon_Attorney.png Advanced Client Focused Collaboration: Elevating the Role of Business Development

In a time when clients are asking law firms to go beyond traditional legal service delivery models, how can your firm partner with clients to achieve incredible outcomes? During this session, you’ll discuss how clients’ needs for innovative business partnerships are impacting the way firms deliver legal services.

You’ll learn how to:

  • Capitalize on the ways that law firms have evolved their offerings to support lawyers with experts in areas like operations, project management and pricing
  • Adopt a similar approach to business development that will elevate your firm’s profile as you grow client relationships

Sherri Dahl.jpgSherri L. Dahl
Vice President, General Counsel
Thirty-One Gifts LLC

Jamie-Francis.pngJamie Francis
Womble Bond Dickinson (US) LLP, GCSolutions

Mike-Russell.pngMike Russell
Lean Leader-Senior Manager, Head of Global Legal Operations

Rich_Sedory.pngRich Sedory
General Counsel, Senior Vice President and Secretary
Wastequip, LLC

Vince-Vetri.pngVince Vetri
Director Solutions and Business Development

Stephanie Hinrichs
Senior Director of Sales
Womble Bond Dickinson (US) LLP

2:30 – 3:30 p.m.

bus_law_icon.gifAdvance.gif Icon_Attorney.png Fastest Growing Law Firm Management Strategies

The legal industry as a whole recovered nicely after the Great Recession of 2008 until the 2020 Pandemic brought on a sudden and deep recession. Throughout it all some firms have thrived while others struggled. And now that we are seeing the data from the first half of 2020, we continue to see a tale of haves and have nots. Why have some firms consistently delivered higher revenue per lawyer year over year while others have fought to remain even or have gone backwards? In 2020, why are some firms expecting to perform at or above last year while other firms’ revenues will be down 10% or more. This session will highlight three successful firms and the strategies they employ to deliver results that out-perform most other firms even when faced with extraordinary challenges.

You will learn:

  • Techniques these firms use to drive revenue per lawyer (RPL) growth
  • The strategies, methods, and approaches that differentiate these firms from others, particularly in light of the current downturn
  • The role these leaders play in driving strategies that work and how they create buy-in with internal stakeholders to execute their firms’ strategies
  • Advice and tips these trailblazers would offer to their LMA peers who are looking to do the same within their firms

Kevin-Iredell.pngKevin Iredell
Chief Marketing Officer
Lowenstein Sandler

Amy-Fowler.pngAmy Fowler
Chief Marketing Officer
Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.

Geoffrey-Goldberg.pngGeoffrey R. Goldberg
Client Development Director
Ropes & Gray LLP

Mary K Young
Zeughauser Group

2:30 – 3:30 p.m.

bus_law_icon.gif Icon_Wellness.png COLAP Presents: Stress Hardiness in Uncertain Times

Stress isn’t all bad.  On a day-to-day basis, it motivates us to get our to-do list accomplished and, in extreme cases, it can save our lives.  However, when we become overwhelmed, our stress response isn’t working for us; it’s working against us, causing many negative side effects that can compromise our health, our relationships, and even our work.  Unforeseen periods of extreme change in our work and personal lives, coupled with often simultaneous feelings of isolation and feeling trapped with those you may be isolating with can have a similar impact.  Luckily, years of research in practice has also given the field strategies for how to build up our resiliency to work and life stressors, survive and thrive in the wake of extreme stress environments.

Amy-Kingery.pngAmy Kingery, MBA, LCSW, LAC
Education & Outreach Manager
Colorado Lawyer Assistance Program

2:30 – 3:30 p.m.

bus_law_icon.gif Advance.gif How to Identify Law Firm Relationship ROI

If your law firm is struggling to attract and grow new business, you’re not alone. In fact, as the overall legal services market has remained relatively flat since 2010, the majority of firms report the same challenge, according to the Legal Executive Institute. Limited access to the right people—the ones who make final contract decisions—is a common stumbling block to growth for many law firms’ marketing and business development teams. That’s where relationship intelligence can be a big boost to your tech stack ROI.

In this talk, you’ll learn how relationship intelligence automation (RIA) technology can integrate with your current business intelligence and marketing tools to increase their ROI and help your firm work smarter, not harder, to find new revenue sources and maintain a healthy margin. You’ll also walk through real-world examples of how RIA allows law firms around the world to quickly and easily identify network connections to expand their network and reach within client accounts. Finally, we’ll touch on how process automation can save your legal team precious time—time they can use to focus on client needs and grow the bottom line.

Trina-Joyce.gifTrina Joyce
Marketing Technology Lead, Clients and Markets
McCarthy Tétrault LLP

Jeff-Vigna.gifJeff Vigna
Senior Manager, CRM & Data Governance
Borden Ladner Gervais LLC

Celine-Gilmore.gifCeline Gilmore
Director of Client Development & Operations
Davies Ward Phillips & Vineberg LLP

Matthew Schmitt
Sales Director, Canada

2:30 – 3:30 p.m.

Effective Allyship: Speaking Up, Standing Up, and Avoiding the Pitfalls


Genhi-Bailey.gifGenhi Givings Bailey
Chief Diversity and Inclusion Officer
Perkins Coie LLP

3:30 – 4:00 p.m.

Networking Break / Visit Virtual Booths

Sponsored By:

4:00 – 4:15 p.m.
Main Stage: Building Connections
4:15 – 4:30 p.m.

1:1 Speed Networking Break / Visit Virtual Booths

Sponsored By:

6:30 – 7:30 p.m.
Leader Appreciation Reception
7:30 – 9:00 p.m.

A Humorous Conversation with John Heffron

Jeff-Heffron.gif This digital event presents John Heffron in a way unlike any traditional stand-up comedy show. John will answer a series of questions which will be asked of him by conference committee member, Patrick Fuller. These questions have been curated in a manner that will allow John to share with the audience his humorous insights and artful story telling ability. Additionally, John will be able to interact with members of the group, by opening up the conversation and allowing your members to ask additional questions.

About John:
Energetic and accessible, acclaimed standup John Heffron shares an array of relatable experiences from childhood through life as a married father. He’s learned a thing or two about relationships with family, friends, and even himself along his journeys, gaining an astute, uniquely honest perspective widely praised among his comedy peers. Audiences of all ages relate to his enthusiastic, hard-won wisdom, recognizing how often the path to maturity is marked by universal triumphs and failures. Rather than mock differences, the Detroit native aims to engage, connect, and enlighten.

Long before emerging victorious in the second season of NBC’s hit reality competition Last Comic Standing, Heffron first took the stage at the University of Michigan campus’s Main Street Comedy Showcase. He soon found himself skipping night classes to pursue his passion and branching into FM radio, serving as Danny Bonaduce’s wingman on Detroit’s Number One morning show, Danny Bonaduce and the Q Crew.

Along with appearances on The Tonight Show, Chelsea Lately, The Late Late Show, HBO, FX, VH1, A&E, and CMT, Heffron remains one of a small handful of veteran performers to tape two separate Comedy Central specials and has An Hour Special, Middle Class Funny, on Netflix. John appears on the Netflix comedy special, Brad Paisley’s Comedy Rodeo, which debuted this summer.

Sponsored By:

Conference Day Four | Thursday, October 22 (EDT)
12:00 – 12:10 p.m.

Main Stage: First Stop with the Conference Co-Chairs

Kristen-Leis.gifKristen Bateman Leis
Chief Marketing and Business Development Officer
Parker Poe LLP

Jon-Mattson.gifJon Mattson
Chief Marketing and Business Development Officer
Stinson LLP

12:10 – 12:30 p.m.

The Attention Switch: The Secret Ingredient to Attract, Influence, Deeply Connect, and Get the Success You've Always Wanted!

Being Authentic, Simple, and Sincere in your interactions with other people will prove to you that you are unique. It will pave you a direct way to become a real leader and a powerful connector. You will enjoy interacting with others and be proud of being able to give and share more from yourself with others. It is the best way to select your best employees, your strategic partners, and implement implicit leadership.

In today's hyper noisy world, people forgot how to connect by giving genuine attention to others. You need to be authentic and care to build strong internal and external connections, as a leader, to develop professionally and personally instantly and fast. As the Net becomes an increasingly strong presence in the overall economy, the flow of attention will not only anticipate the flow of money but eventually replace it altogether.

In this inspiring and practical presentation, Itzik will share the secret ingredient and 3 magical traits to attract better connections, influence outcomes, deeply connect with your relationships, and get the success you always wanted! These strategies based on his bestselling book: “The Attention Switch”. If you want to be connected, make yourself worth connecting to. It’s a journey, and every step counts.

Itzik-Amiel.pngItzik Amiel
Attorney-at-law, Founder & CEO

Concurrent Breakout Sessions
12:30 – 1:00 p.m.

bus_law_icon.gif Advance.gif How To Think Like A Legal Ops Professional

The Legal Operations profession is expanding at an exponential rate. As in house legal departments transform to drive value for their clients while balancing efficient sourcing of legal services, the legal operations role is becoming a “must have” for corporate law departments. Hear from legal operations leaders how they influence and support legal sourcing for their law departments. Walk through a “day in the life” to better understand how the legal ops leaders think about engaging outside counsel and learn how to best interact with these key influencers of legal service provision.

Catherine_Alman_MacDonagh.gifCatherine Alman MacDonagh, JD
CEO and Founder
Legal Lean Sigma Institute LLC

Christine-Juhasz.pngChristine (CJ) Juhasz
Assistant Vice President Law Strategy and Operations

Rhonda-Oliver.gifRhonda Oliver
Account Manager

Katherine-Villanueva.gifKate L. Villanueava
Drinker Biddle & Reath LLP

12:30 – 1:00 p.m.

bus_law_icon.gif bus_law_icon.gifThe Do’s and Don’ts of Virtual Onboarding and Integration

It all happened so fast. One day we were in the office, the next day we were working remotely from our kitchen tables. However, in the midst of a pandemic the need to onboard and integrate new attorneys into our firms did not stop. This session is part fireside chat - about what has worked with virtual onboarding and integration, and what hasn't worked - and part group discussion with a goal of identifying best practices. Come prepared to listen, engage, and leave with take-aways.

Victoria-Taylor.pngM. Victoria Taylor
Professional Development Director
Womble Bond Dickinson (US) LLP

Devin-Lintzenich.gifDevin Lintzenich
Director of Professional Development and Retention
Bass, Berry & Sims PLC

12:30 – 1:00 p.m.

bus_law_icon.gifEssential.gif Pathways to Leadership: The Convergence of Service and Career Leadership in Times of Uncertainty

  • Leading change amongst enormous uncertainty
  • Navigating business in a socially distanced world
  • Fostering inclusion and belonging in meaningful ways
  • Maintaining motivation, mental well-being and resiliency in times of stress

The enormity of challenges that leaders today are facing are unparalleled.  The good news is that there has never been greater opportunity or need to demonstrate leadership, practice and hone leadership skills or demonstrate leadership potential. This session will give you insight from five veteran association leaders on how they are using their past LMA leadership to navigate leadership issues today. 
During this session, you’ll learn:

  • Which leadership skills are important in facing today’s challenges and preparing for the future
  • How law firm leaders evaluate leadership potential on their teams
  • How to find and use association leadership opportunities to develop, practice and demonstrate leadership in your career


Aleisha-Gravit.pngAleisha Gravit
Chief Marketing and Business Development Officer
Akin Gump Strauss Hauer & Feld LLP

Jeanne-Hammerstrom.pngJeanne Hammerstrom
Chief Marketing Officer

Jennifer-Manton.pngJennifer Manton
Chief Marketing and Business Development Officer
Kramer Levin Naftalis & Frankel LLP

Lisa-Simon.pngLisa Simon
Chief Marketing and Business Development Officer
Lewis Roca Rothgerber Christie LLP

Alycia Sutor
Managing Director

12:30 – 1:00 p.m.

bus_law_icon.gif bus_law_icon.gif Essential.gif Icon_D&I.png The Fab Five: Addressing D&I from All Perspectives Including Client's Perspective

You may be working hard to address both the D&I needs of your clients and D&I efforts within your firm. But no single department within a law firm can tackle all of these requests alone. In this session, you’ll hear how leaders from LMA, ALA, ILTA and NALP are responding to client needs and requests while supporting D&I from their unique perspective. You’ll learn best practices for teaming across administrative functions, honestly discuss what gets in the way of good collaboration and gain ideas you can take back to your firm and share with your colleagues in all departments.

You’ll learn how to:

  • Evaluate feedback from the client’s perspective about diversity—what they want and what they expect from their outside counsel
  • Understand how the marketing/business development, firm administration, technology and recruiting functions are supporting diversity and inclusion
  • Tackle barriers to collaboration across administrative teams
  • Add to your D&I toolkit and share with your colleagues tips from all four perspectives

Lia-Dorsey.gifLia J. Dorsey
US Diversity and Inclusion Director
Dentons US LLP
President of the Association of Law Firm Professionals

Holly-Barocio.pngHolly Barocio
Senior Consultant

Gillian-Power.gifGillian M. Power
Chief Information Officer
Lathrop & Gage LLP

Lezlie-Griffin.gifLezlie A. Griffin
Assistant Dean for Career Development and Diversity Initiatives
Tulane University

Jessica Mazzeo.jpgJessica J. Mazzeo
Co-Founder and Chief Operating Officer
Griesing Law, LLC

12:30 – 1:00 p.m.

bus_law_icon.gifEssential.gif The Power of Podcasting

You have made a strategic decision to add podcasting to your client communication tool kit. However, how do you gain buy-in from leadership to progress from the “shiny object” stage to implementation? We all produce e-communications, webinars, events and content. Few law firms take the initiative to develop a podcast program. Learn from a former television broadcaster how to create compelling podcasts, build a following and have your attorneys lining up to be part of your program. Find out the strategic and tactical steps to ensure your podcast program is a success and produces return on objective.

You’ll learn how to:

  • Determine how podcasting aligns with your marketing plan and brand
  • Gain buy-in from leadership
  • Create content that builds a following
  • How to get the job done effectively and inexpensively: Is this thing on? Mics, phones and laptops
  • Define success

Heather-McMichael.pngHeather McMichael
Media Relations Manager
Shook, Hardy & Bacon LLP

1:00 – 1:30 p.m.
Roundtable Discussions
1:30 – 1:45 p.m.


Sponsored By:

Concurrent Breakout Sessions
1:45 – 2:15 p.m.

bus_law_icon.gifEssential.gifLeveraging Pop Culture News to Fuel Content/PR Strategy

It’s easy to develop a PR strategy when your lawyers are the ones making news, it’s far trickier when they’re not really newsworthy. This fast-paced session will explore leveraging pop culture, current events and newsmakers to drive PR results for your firm and attorneys. Topics include: the difference between leveraging news and serving up clickbait; making legal concepts accessible to lay people; finding an engaging voice/editorial style; the distinction between trending and trendy; and anticipating opportunities.

Traci-Stuart.pngTraci Stuart
Blattel Communications

1:45 – 2:15 p.m.

Disrupting the Disruption

A Big Four alumnae applies a dose of change management to help the legal marketing community navigate the obstacles of the pandemic to find the opportunities that await – to disrupt the disruption.

Many of the best management teachings and lessons are often quoted but never ultimately heeded – because they are not deemed mission critical, or time and daily priorities and pressures never allow them. The COVID-19 pause offers law firms a chance to reset their workflow, reexamine their offerings, let go of the opportunities that seem blocked and embrace new ones.

Fear v. Openness. Which better describes your law firm’s general disposition? This session will demonstrate the dangers of fear and stasis, and the rewards of openness. 

Jennifer-Bankston.pngJennifer Bankston
Bankston Marketing Solutions

1:45 – 2:15 p.m.

Icon_Wellness.png Managing Anxiety for Your Workforce During Covid-19 and Beyond


Anjali-Patel.pngAnjali Bindra Patel
The SweaTours Team

1:45 – 2:15 p.m.

Culture is Contagious

We are living in a defining cultural moment that cuts across organizations, industries, and boundaries. Now more than ever, we know that culture isn’t just an HR strategy. It’s not about dress codes, ping pong tables or free lunches. Every member of an organization has the power to create a positive corporate culture, no matter title or tenure. Starting with just one person, that culture can transform leadership, drive high-functioning teams, and genuinely engage employees across the organization. This session will challenge legal marketers to think deeply about organizational culture, including:

  • What is culture, anyway?
  • Who is responsible for creating or keeping it?
  • Where is culture present?
  • Why is culture important?
  • How do you “achieve” a healthy culture?

Erin-Ryan.gifErin E. Ryan
Senior Manager, Business Development
McGuireWoods LLP

2:15 – 2:30 p.m.

Demo Sessions

Led By:

InterAction.png How CRM Can Enable and Empower Firm Growth
Scott Winter, Director of Product Management, InterAction, LexisNexis
legal360.gif Making the Shift from Traditional CRM to Advanced Practice Intelligence
Guye Willison, Business Development Director, legal360
venture.gif Top 5 Email Marketing Considerations During COVID-19
Matt Parfitt, President, Vuture US
Fliplet.png How to Produce Powerful Marketing Tools
Mike Gallop, Commercial Director, Fliplet
2:30 – 3:00 p.m.

1:1 Speed Networking Break / Visit Virtual Booths

Sponsored By:

Concurrent Breakout Sessions
3:00 – 3:45 p.m.

Icon_D&I.png Five Pivotal Actions Marketers Can Take to Boost Diversity and Inclusion in Their Law Firms

Law firm marketing and business development professionals play an incredibly important role in ensuring that historically underrepresented lawyers have equal access to career-enhancing opportunities, including quality work, clients, and rainmaking credit. Join us for this lively TED-talk to learn what you can do to create and sustain greater diversity, equity, and inclusion in your firm.

Caren-Ulrich-Stacy.pngCaren Ulrich Stacy
Founder and Chief Experimentation Officer
Diversity Lab

3:00 – 3:45 p.m.

bus_law_icon.gif bus_law_icon.gif Essential.gif Plaintiff Firms: Gain More Clients through Strategic Digital Marketing

Take a deep dive into the components of successful digital marketing strategies that convert visitors into clients within a business-to-consumer relationship. In this session, you’ll gain tools and take-aways from in-house legal marketers and agency partners that you can take back to your office and implement right away to win more clients for your firm.

You’ll learn how to:

  • Maximize your on-page SEO for your website
  • Identify effective conversion tools and calls-to-action
  • Properly track and measure ROI from your online efforts

Alex-DiSebastian.png Alex E. DiSebastian
Internet Marketing Director
PaperStreet Web Design

Jacob-Eidinger.pngJacob Eidinger
Marketing Coordinator
Wigdor LLP

3:00 – 3:45 p.m.

bus_law_icon.gif Advance.gifService Metamorphosis 2.0: Service Storytelling with Heroes and Villains

This is a lightning-fast 45-minute Next Big Thing session centered around storytelling. Every great service story has a conflict and a problem that has to be solved. Most good stories have a hero and a villain. And often the villain is not someone who is evil, but rather is a human not paying attention. Sadly, the bad outcome for your law firm is the same.

Hear 11 real-life good-and-bad service stories from law firm veterans on the service front-lines - learn from their pain, revelations, break-throughs and opportunities to turn client relationships around.

Get ready to laugh, cringe, get goosebumps and be grateful you aren’t alone.

Amanda Bruno.jpgAmanda M. Bruno
Chief Business Development Officer
Morgan, Lewis & Bockius LLP

Deborah-McMurray.pngDeborah McMurray
Founder, CEO and Strategy Architect
Content Pilot LLC

Timothy Powers.jpgTimothy E. Powers
Managing Partner
Haynes and Boone LLP

3:00 – 3:45 p.m.

bus_law_icon.gif Advance.gif Icon_Attorney.png Aligning Marketing and BD Priorities with Partner Compensation

In yet another peculiar example of how law firms tend to overlook corporate best practices, many legal marketers are unaware of the financial motivators of their partners’ behavior. It’s challenging to set and manage marketing priorities without explicitly knowing whether these work for or against the partners’ economic self-interests. Even more surprisingly, the opacity of many partner compensation plans means many partners don’t have a clear understanding of which behaviors and outcomes will improve their compensation. In this session, you’ll examine the changing face of partner compensation and how you can incorporate this knowledge to better set and manage marketing and business development priorities. You may not be in the room when partner compensation decisions are made, but you can influence the decisions.

You’ll learn how to:

  • Understand the classic drivers of law firm partner compensation and how these often conflict with firm strategy and marketing priorities
  • Benefit from new partner compensation models growing in popularity that are more likely to foster marketing and BD mindset
  • Align marketing priorities with compensation drivers

Timothy-Corcoran.pngTimothy B. Corcoran
Corcoran Consulting Group, LLC

Peter-Lane-Secor.pngPeter Lane Secor
Senior Pricing Manager
Ropes & Gray LLP

3:00 – 3:45 p.m.

Disney Was Right: It’s a Small World, After All - When You Take Your Network International


Lindsay-Griffiths.gif Lindsay Griffiths
Executive Director
International Lawyers Network

Melissa-Kano.gifMelissa Kano
Koury Lopes Advogados

Michael_Slan.gifMichael Slan
Managing Partner
Fogler, Rubinoff LLP

3:45 – 4:00 p.m.
Main Stage: Building Connections & Wrap Up