How to Turn Reader Data Into Business Development Wins For Your Firm

Track: Communications

Session Number: 863
Date: Fri, Nov 15th, 2019
Time: 1:15 PM - 1:40 PM

Description:

We say Content Marketing, but really by now your content efforts should be moving the dial not only on your firm's marketing and branding efforts, but also business development.

Join Adrian Lurssen in an interactive discussion of how to turn your firm's thought leadership into business development wins. Spoiler alert: it's all about data, trends, and follow-up. Adrian will use case studies and examples of how people are using data for BD wins today.

Session Type: Varies Based on Need

Learning Objectives: - Understand how firms are using reader data today to focus their content efforts and grow business
- Identify which data matters and why
- Learn actionable takeaways that you can implement within your firm, no matter size or depth of resources
Please check which Domain(s) apply to the program: Business Development, Business of Law, Marketing Management and Leadership, Client Services, Communications, Technology Management
Session Type: Varies Based on Need

Learning Objectives: - Understand how firms are using reader data today to focus their content efforts and grow business
- Identify which data matters and why
- Learn actionable takeaways that you can implement within your firm, no matter size or depth of resources
Please check which Domain(s) apply to the program: Business Development, Business of Law, Marketing Management and Leadership, Client Services, Communications, Technology Management