Stacking Up: A Discussion On Optimizing Marketing Technology

Track: Technology Management

Session Number: 897
Date: Fri, Nov 15th, 2019
Time: 9:45 AM - 10:30 AM

Description:

Today’s technology landscape is cluttered with platforms that promise 'solutions' that solve for the pain points, and inefficiencies of everyday operations. For legal marketers, making prudent decisions around which systems to select, how to organize them, and the best ways to roll them out to your firm can be daunting.

In this panel, we’ll hear from experts in marketing technology on how they manage their stacks, and we’ll share a blueprint for how marketing and business development team in law firms can organize and optimize for success.

Session Type: Panel Discussion

Learning Objectives: - Gain a more comprehensive understanding of the marketing technology stack
- Learn how other law firms and marketing technologists are approaching technology adoption and implementation
- Develop a more in-depth strategy that you can take back top your firm on how to make your marketing technology work for you, instead of you for it.
Please check which Domain(s) apply to the program: Communications, Technology Management
Session Type: Panel Discussion

Learning Objectives: - Gain a more comprehensive understanding of the marketing technology stack
- Learn how other law firms and marketing technologists are approaching technology adoption and implementation
- Develop a more in-depth strategy that you can take back top your firm on how to make your marketing technology work for you, instead of you for it.
Please check which Domain(s) apply to the program: Communications, Technology Management