ASK ANY CLIENT—A LAW FIRM IS ONLY AS GOOD AS ITS PEOPLE. THAT sentiment applies to not only the partners and associates, but its support infrastructure, which are as integral a part of the firm as any lawyer.
Legal marketers strive every day to grow their firm’s profile, increase business and further strategic goals. We often support wide-ranging constituents with diverse expectations and competing priorities. At April’s Program, hear directly from a panel of attorneys who have strong working relationshi
Judges of this year’s LMA Midwest Your Honor Awards gathered for a panel discussion on March 18 to debrief a room of legal marketers on the ins and outs of the judging process, provide submission best practices, and comment on the future of the Awards and of legal marketing itself.
LMA Midwest continued our tradition of excellence as we celebrated our eighth annual presentation of the chapter’s Your Honor Awards on March 5 at Revel Downtown. This was a special night, not only for the award winners and finalists, but for everyone who is a part of LMA Midwest.
What happens when target prospects don’t have any readily identifiable needs? Introducing “wisdom selling,” the next evolution of selling, according to Akina partner Deborah Knupp who presented at the LMA Midwest at Chicago luncheon on February 20, 2014.
In their January LMA Midwest presentation titled “Leveraging Ongoing Market Intelligence to Initiate and Sustain Thought Leadership Strategies,” Mark E. Young, president and Paul Kavanaugh, client development manager of ShiftCentral discussed how to turn a firm’s market intelligence” into action.
In the December 2013 LMA Midwest luncheon presentation “ How Analytics Drive Successful Business Development,” Peter Ozolin, CEO, chairman and co-founder of Manazama Inc. discussed how law firms can use knowledge to take action and build new relationships and achieve better results.
This winter was the worst, evoking downright irrational emotions for most Chicagoans and definitely all commuters. And what do we think is next? Once the cold (finally) goes away, will we be in for serious rain and flash floods? One thing is certain: you shouldn’t let the weather change your plans!
The Think Tank is a relatively new part of the LMA’s operations, constituted only a few years ago. It was originally formed to provide advice to the LMA’s Board of Directors on the most pressing issues faced by members of the legal profession.
Sincere thanks for all your positive comments on “CI.” Please continue to let us know what you know regarding promotions, job changes, awards, marriages, births, and whatever you think our chapter colleagues would like to know—but nothing scandalous! Wait—forget that. We’ll listen to anything!
I am very pleased to serve as the 2014 president of the Legal Marketing Association Midwest Chapter. When I joined the legal marketing profession back in 2005, I never dreamed I would become president of one of the biggest chapters in the LMA family.
The 2014 Board of Directors is pleased to announce we will continue our VIP Initiative to recognize and reward our loyal chapter volunteers. This year, the more you volunteer to help the Chapter, the more chances you have to win a trip to the 2015 National Conference!
Craig Brown delivered useful advice to our Chapter on how legal marketing professionals can be effective coaches and as Brown emphasizes, how we can move from merely providing and holding the tools, to coaching and mentoring attorneys on how to properly use them.
Founded in 1985, LMA is the authority for legal marketing - a forum that brings together legal marketing and business development professionals from firms of all sizes, consultants and vendors, lawyers, and marketing students to share their collective knowledge.