On June 26, the Future Leaders SIG hosted their third Brownbag Lunch event of 2014_“Law Firm 101.” Ezra Crawford, LMA Capital Chapter past-president and Director of Marketing at BuckleySandler LLP, led the presentation on law firm economics, budgeting, and the general structure of a marketing dept
Now that concepts such as price negotiation, legal project management, and procurement have forever become part of daily life at major law firms, it’s time for a book that presents the ideas behind them clearly and non-technically to profession who need to understand them...
Sonia is a Business Development Coordinator at Alston & Bird. Although born in DC and raised in Virginia, she is quick to point out that she is a die-hard Spartan fan, having graduated from Michigan State University.
Toby Brown, Chief Practice Officer at Akin Gump, has built pricing and project management programs at three AmLaw 50 firms. He is also the founder of LMA’s Client Value SIG. On June 17, he gave a presentation that covered the current state of law firm profitability and pricing.
Measurement and accountability are major areas of frustration for marketers. Most marketers, in fact, do not have a way to measure the performance of their efforts. The blogs and articles discussed below address these concerns and may help you develop a plan for measuring the success of your firm.
We have all been there. Our budgets are planned, our schedules are set, our staff is assigned, and then boom, we are given an unplanned non-budgeted project. Then it feels like there is nothing left to do but perform miracles. So the question is, how can you pull off a great performance?
With a huge thanks to our Communications Committee and engaged members like you, I’m pleased to present to you our latest issue of Capital Ideas! As usual, we have another outstanding compilation of practical ideas and actionable concepts in this month’s issue, which is focused on Strategic Plans...
LMA has partnered with George Washington University to present an educational program exclusively for LMA members to learn from the academic and industry experts of the George Washington University (GWU) Master's Program in Law Firm Management.
The Nominating Committee is pleased to present the slate of candidates for the 2015 LMA Board of Directors. This year, 12 LMA chapters are also presenting chapter leadership slates or contested elections. Ratifications must be completed by Friday, Sept. 5, 2013, 5 p.m. central time.
Jack RossinDirector of Client Communications Sunstein Kann Murphy & Timbers LLP
How did you get into Legal Marketing? I was an independent marketing consultant and Sunstein was one of my clients. They asked me to help them find a marketing director and I used the Dick Chaney maneuver.
Register for the September 11 webinar "Instant Access: Making Great & Lasting First Impressions." Discover the simple, yet overlooked things you can do to improve the way people perceive you as well as the two things you must have to establish instant rapport with others. (Open to all.)
Most lawyers spend their days competing. Yet, many are uncomfortable - or lack experience - when competing for new business. How can we, as legal marketers, help our lawyers acquire the skills to be successful in business development? How can we learn the best ways to provide the support they need?
Join us November 8-9 for this one-and-a-half day educational program co-hosted by LMA and George Washington University and learn from the academic, industry experts of the George Washington University (GWU) Master’s Program in Law Firm Management. (LMA Members Only)
Founded in 1985, LMA is the authority for legal marketing - a forum that brings together legal marketing and business development professionals from firms of all sizes, consultants and vendors, lawyers, and marketing students to share their collective knowledge.