LMA News

LMA News captures the latest trends in the profession and contains the LMA International HQ updates. Here you can find chapter news ranging across all of the LMA regions and general re-posts from various legal marketing platforms. Tailor your News Feed so you can have your Favorite Blogs waiting for you to read right when you login.

September 26, 2016 - 03:06 PM
Now that even the smallest firms are content publishers, the demand for quality content has never been greater. And yet serious obstacles remain.
September 23, 2016 - 11:55 AM
As the law firm business model changes, how law firms define success must change. Law firm leaders must embrace new metrics and performance indicators, migrating away from billable hours and incorporating profit and client satisfaction.
September 23, 2016 - 10:43 AM
The Legal Marketing Association’s (LMA) New England Chapter will host its 2016 Regional Conference on November 14-15 at the Hyatt Regency in Boston. Please join colleagues from LMA as we examine what the future may hold for legal marketers and business development professionals from law firms...
September 21, 2016 - 08:59 AM
CRM is important because it’s controversial, and it’s controversial because it’s important. In most cases, it is also a significant financial investment for the firm and typically requires an internal cultural shift to use it effectively. Join the LMA Metropolitan Philadelphia Chapter CRM SIG for
September 20, 2016 - 02:12 PM
Delivery is the keystone to convincing presentations, yet authentic, connecting delivery doesn't always come easily.
September 20, 2016 - 11:06 AM
In advance of the new Fair Labor Standards Act (FLSA) overtime rule changes that take effect December 1, LMA is again partnering with Affinity HR Group to host a complimentary webinar on the topic.
September 19, 2016 - 04:06 PM
Today clients demand that their professional service providers not only provide excellent legal work but also add value through superior client service.
September 15, 2016 - 11:37 PM
For LMA members, secure your seat today at FT Future of Marketing (Sept. 21 in New York City) and register with the marketing code LMA20 to save 20%.
September 15, 2016 - 05:18 PM
Join LMA and Lead Star™ for the inaugural leadership advancement experience developed specifically for the legal marketing industry.
September 14, 2016 - 01:19 PM
We are pleased to announce the ratification of the 2017 Metro New York Local Steering Committee.

ChairMatt ParfittPresidentVuture US

Vice-ChairMatt LoomisBusiness Development SpecialistKramer Levin Naftalis & Finkel LLP
September 13, 2016 - 04:39 PM
Submit your idea to the 2017 P3 Conference Call for Ideas!
September 13, 2016 - 02:06 PM
Join Arielle Lapiano and Ben Greenzweig as they present the results from the joint LMA/LFMP research study on common practices in law firm rankings and surveys.
September 12, 2016 - 12:55 PM
The 2016 New England Regional Conference has announced its Conference Keynote Speaker, Deb Knupp, Managing Partner, Akina.
September 12, 2016 - 12:43 PM
Hope you all had a wonderful end of summer and are ready to kick off the fall!  In this issue of the Nor'Easter, we take a look back and forward at LMANE happenings. As part of the LMA's transition into a regional structure, we are thrilled to congratulate four of our own LMANE...
September 9, 2016 - 09:02 AM
Friday, September 30th the Digital Marketing & Social Media SIG will meet to discuss their Summer Book Club selection 'Contagious.' The group will also discuss the fall lunch schedule along with topics.

When: Friday, September 30 from 12:00 - 1:00 pm

Where: Sugarman, Rogers, Barshak & Cohen, P.C.
September 8, 2016 - 08:35 AM
NYLMA moved downtown for its June 15 luncheon program, "The Ties That Bind (and Generate Business): Leveraging Your Alumni Network.” 
September 7, 2016 - 05:51 PM
Natacha Vautier
Business Development Coordinator
Lathrop & Gage LLP


How long have you been a member of LMA?

I have been a member of LMA for around 3 years.

How did you get into Legal Marketing?

My former boss, Sara Crocker, who is now retired but continues to be part of my “Board of Directors
September 6, 2016 - 05:06 PM
Get recognized for your creativity, execution, achievement and overall excellence in legal marketing. Don't miss this tremendous opportunity to get the acknowledgement you deserve for contributions to your firm, your clients and your profession.
September 6, 2016 - 11:51 AM
We are pleased to announce the 2017 LMASE Regional Board of Directors. Congratulations to the 2017 LMASE Regional Board Members!
September 6, 2016 - 11:47 AM
LMASE City Groups were asked to provide their Big Picture Goals for their respective city, and provide a picture to represent that goal! We will be sharing two each month leading up to the 2016 LMASE Regional Conference. Check out the Raleigh/Triad, Tampa and South Florida Big Picture Goals!