LMA News

LMA News captures the latest trends in the profession and contains the LMA International HQ updates. Here you can find chapter news ranging across all of the LMA regions and general re-posts from various legal marketing platforms. Tailor your News Feed so you can have your Favorite Blogs waiting for you to read right when you login.

November 30, 2016 - 10:30 AM
We’ve all heard the promise that technology has the power to improve the lives of legal marketers—streamlining time-consuming tasks, providing better market intelligence and more. However, few legal marketers have experienced such benefits firsthand.
November 29, 2016 - 12:01 PM
Announcing the 2017 LMA-LA Steering Committee!
November 28, 2016 - 02:16 PM
Client alerts are sort of the red-headed stepchild of legal marketing. Often unwanted, often unread, and perceived as very hard to make effective. This seminar with teach you how to change all that, and plan and write alerts that get read, and get results.
November 23, 2016 - 02:01 PM
The Metro New York LMA chapter’s annual Holiday Party moves to prime time this year.  Join us for a festive evening on Friday December 2 from 6-9 pm.
November 21, 2016 - 10:07 AM
As we move towards regionalization on January 1, the Presidents of the current Chapters would like to invite you to all of the festivities around our region.  Hope to see many of you there! 
November 17, 2016 - 10:04 AM
Register here for the 2016 LMA New England Holiday Party.
November 16, 2016 - 03:29 PM
Back by popular demand, the LMA New England Chapter is continuing the Future Leader Fellowship program in 2017 to recruit up-and-coming leaders of the organization. We are currently seeking nominees who exhibit a passion to pursue a career in or related to law firm marketing, and who are eager...
November 15, 2016 - 01:14 PM
It's a buyers' market for legal services in 2016 and law firms must utilize every tool available to maintain and grow their client base and resist incursions from competitors.
November 15, 2016 - 09:54 AM
The Your Honor Awards submissions portal closes this Thursday, November 17! Make sure you submit your entry for the chance to be internationally recognized for your excellence in legal marketing.
November 14, 2016 - 08:14 AM
Submit your entry for the LMA Your Honor Awards by this Thursday, November 17! With categories covering virtually every topic in legal marketing, you can showcase your achievements within any realm of the industry.
November 10, 2016 - 12:46 PM
The Midwest Chapter of the Legal Marketing Association is pleased to announce the following leaders for the 2017 Local Steering Committees:

ChairSydney Iglitzen, PrincipalS. Iglitzen Consulting

Vice ChairJennifer Schaller, Managing DirectorThe Natio
November 9, 2016 - 12:44 PM
Each year, the Legal Marketing Association works to produce high-quality, timely programming for legal marketing professionals in the Mid Atlantic region. Our monthly programs routinely draw capacity crowds at various locations around Washington, DC, Baltimore, Annapolis and Virginia. Attendees rang
November 8, 2016 - 09:45 AM
The 2016 New England Regional Conferenceis Just One Week Away!

With just one week until this year's LMA New England Regional Conference: Law Firms of the Future, we wanted to share some insights to help you make the most of the conference before you arrive!
November 8, 2016 - 12:54 AM
It's that time of year again! We hope you can join us to catch up with your legal marketing colleagues while enjoying appies and beverages - and, for the lucky ones among you, some fabulous door prizes!
November 7, 2016 - 03:30 PM
Sign up now for the inaugural LMA Leadership Development Certificate program, in just two weeks on November 15-16 in Chicago, for two days of expanding your leadership skills and advancing your career. Register today!
November 7, 2016 - 10:19 AM
Most of us tell stories because we want people to like, laugh or commiserate with us. What we don’t know is that storytelling is one of the most effective ways to be persuasive: from marketing and practice development, to getting more resources to do our job.
November 4, 2016 - 05:49 PM
Join your colleagues at the highest lounge in town on December 6th for the Winter Social!
November 3, 2016 - 01:49 PM
Katie Castillo is now Business Development Specialist at Ober | Kaler. She was previously Marketing Information Technology Specialist.

Gina Eliadis is now Senior Marketing Manager at Ober | Kaler. She previously focused on Creative and New Media.

Ashley Smith has joined the marketing tea
November 3, 2016 - 01:29 PM
Like many legal marketing professionals, Ashley Briggs, a business development coordinator at Arent Fox LLP, ended up in the profession by chance – she’d probably call it good fortune.

Back in 2013, she saw an advertisement on an online job board for a hybrid HR and business development position at
November 3, 2016 - 01:26 PM
Business development teams, especially those supporting labor law practices, should take a renewed interest in pitching their services to private universities. In early September, the National Labor Relations Board (NLRB) ruled that graduate students working as teaching and research assistants at pr