Our sponsor Lextrack is offering a free ticket to attend the 2014 Legal Marketing Technology Conference. LexTrack is a software platform that helps law firms manage, track and analyze their survey, directory and award submissions.
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The career path of a legal marketer is hardly universal. Requisite attributes were the focus of the LMA Midwest luncheon panel discussion, “The Roadmap for Your Future: Navigating and Accelerating Your Career in Legal Marketing,” which was held on May 21, 2014 in Chicago.
The Legal Marketing Association’s April 23rd, 2014 luncheon’s featured speaker was Deborah McMurray, fellow in the College of Law Practice Management. She came to discuss the results of the 2013 AmLaw 100 Websites: Ten Foundational Best Practices research.
Fishman discussed marketing strategy and differentiation during “Expanding Your Strategic Driver Practices: How Two Firms Nailed Strategy, Differentiation, Online Marketing and Cross-Selling,” at the LMA Midwest at Chicago Luncheon on June 12, 2014.
Chicago hosted the second-annual P3 Conference on June 12-13, 2014 at the Hyatt Chicago Magnificent Mile. When the P3’s keynote speaker encountered some travel complications, the LMA planning team quickly adapted and pulled together a panel of legal marketers for the opening session.
The Indiana Supreme Court’s opinion in April 2014 In the Matter of: Anonymous, 45S00-1301-DI-33 case involved the application of the Rules of Professional Conduct in marketing a legal practice on a third party website to generate cases for the firm’s personal injury practice.
Content Marketing: How to Build an Effective Strategy
Founded in 1985, LMA is the authority for legal marketing - a forum that brings together legal marketing and business development professionals from firms of all sizes, consultants and vendors, lawyers, and marketing students to share their collective knowledge.