LMA News

LMA News captures the latest trends in the profession and contains the LMA International HQ updates. Here you can find chapter news ranging across all of the LMA regions and general re-posts from various legal marketing platforms. Tailor your News Feed so you can have your Favorite Blogs waiting for you to read right when you login.

June 26, 2016 - 11:39 PM
Didn't make it to this year's LMA Conference? We've got you covered!

LMA Vancouver is delighted to give our members the opportunity to stay up to date - free of charge - with thought leadership on legal marketing trends through our 'Midday Marketing' lunch seminar series.
June 26, 2016 - 11:32 PM
Please join us for one of LMA Vancouver's most popular events: the LMA Summer Social. With a great patio, delicious appetizers and refreshing drinks, the LMA Summer Social never disappoints.
June 24, 2016 - 10:29 AM
Recognizing that technology can support client growth in several ways, the Legal Marketing Technology Conference/Midwest is pleased to announce the winners for the 2016 Impact Awards in three categories.
June 24, 2016 - 08:06 AM
5 weeks. 10 hours. Better leaders. This summer, boost your leadership skills by joining fellow members for LMA’s inaugural summer book club. 
June 22, 2016 - 07:30 AM
The LMA Metro-Philadelphia Chapter (MPC) is seeking sponsors for our 2016 Full-Day Conference that will be held on July 18, 2016, in Philadelphia.  This intensive day of programming is designed for legal marketing professionals of all experience levels and job functions.
June 20, 2016 - 08:06 AM
Voting for the LMA Bylaws amendments will close at noon CT on Wednesday, June 22, 2016. Vote today and help LMA transition to the new regional structure. 
June 20, 2016 - 07:16 AM
Blog: In the Loop | By: John Reed
Lansing-based Marketing Director raises money for Alzheimer's Association Michigan Great Lakes Chapter and is featured on Data Insights podcast.
June 16, 2016 - 03:33 PM
On June 14, Jill Huse and Heather McCullough of Society 54 presented on "the gamificaiton of business development." We’ve all heard that many of the skills needed to develop business are counter to how attorneys are wired. But we do know that attorneys are competitive by nature, so that begs
June 16, 2016 - 08:37 AM
The Legal Marketing Technology Conference/Midwest is pleased to announce the finalists for the 2016 Impact Awards!
June 16, 2016 - 08:06 AM
On June 8, you were sent a notice asking to take action to approve changes to LMA International bylaws for our first step in the structural transition to regions. If you haven't already, please vote on the proposed changes. The deadline to vote for approval of this resolution is June 22 at noon CT.
June 15, 2016 - 01:52 PM
At the LMA Future Leaders SIG Brownbag on May 26, 2016, Chay Rao, Marketing Content Manager at Steptoe & Johnson LLP, presented key tips, tricks, and techniques to attain the best results from submissions to Chambers USA (Chambers) and to The Legal 500 US (The Legal 500), the two most esta
June 15, 2016 - 01:42 PM
A law firm’s attorneys are its brand ambassadors. In many cases, general counsel and inside counsel are hiring an attorney – due to the relationship – more so than they are hiring “the firm.” As a result, it has become more and more important to humanize the firm early in the buying proces
June 15, 2016 - 11:43 AM
Some people make a point of being quirky and memorable at networking events. What do you do? “I guide people through the jungle.” What do you do? “I peel onions.”

This approach certainly has its merits. People are more interested in what you have to say if you are fun and entertaining.
June 15, 2016 - 10:12 AM
In the legal field, where rational thought and rules (many rules) reign supreme, marketing and client development—less than perfect sciences—can seem abstract. This makes our roles as legal marketers critical to the success of our lawyers as they seek to develop and maintain their books of business.
June 15, 2016 - 10:01 AM
While content marketing has traditionally taken a back seat in law firm strategy, it is no longer a topic that can be ignored. Content has become an essential facet of a well-rounded marketing strategy, and there is no shortage of vehicles that lawyers can employ to share their ideas with the outsid
June 14, 2016 - 01:33 PM
We are excited to invite members with less than 10 years of professional experience to join us for the third annual Future Leaders Boot Camp hosted by the 2016 LMA New England Board.
June 14, 2016 - 09:49 AM
Call for Speakers - LMA New England Regional Conference

We invite you to submit program ideas for the 2016 New England Regional Conference.

Submissions are due by July 15, 2016. To submit program ideas for this conference, please complete the online form. (Link within)
June 13, 2016 - 01:04 PM
LMA has developed a new foundational resource called the Body of Knowledge (BoK) that defines the core skills necessary for legal marketers to be successful. Download the BoK today & take the survey to let us know what you think!
June 13, 2016 - 08:06 AM
June 17 is the final day to take advantage of early bird pricing for the LMA-CIC program. Save $200 on registration and boost  your CI knowledge with this highly anticipated program.

Register today and take your firm to the next level in CI.
June 10, 2016 - 10:16 AM
Get involved! Join the LMA-LA Steering Committee!