News & Events

    February 10, 2016 - 06:25 PM
    Holly Butcher GrantMarketing SpecialistFoley Hoag LLPLMA NE Future Leader Fellow

    How did you get into Legal Marketing?

    Shortly after I relocated to Boston from Los Angeles, I started working as a communications associate at an angel investment company with an office at Foley Hoag. I became friends
    February 10, 2016 - 03:53 PM
    Managing a project can be a daunting task, especially if it is a long-term project. Here are some tips for keeping your project on track.Define the terms of the project and what the goals are for success.Think about what can derail the project - what obstacles or roadblocks might you encounter?
    February 10, 2016 - 03:06 PM
    Project management requires a clear plan of attack as well as buy-in from your firm’s leadership, your team members and your vendors. Here are a few tips to help you establish effective vendor relationships that will allow you to stay on target and on deadline.
    February 10, 2016 - 01:24 PM
    LMASE is seeking speakers for the 2016 LMASE Regional Conference that will be held on September 14th – 16th in Orlando, Florida. Please see below for more details or click here to submit your proposal. 

    Deadline: March 7, 2016

    Conference Background

    The LMASE Regional Conference is a high qu
    February 10, 2016 - 01:23 PM
    Kate Frost is now Law Firm Channel Development Director, Forensic Services, at PricewaterhouseCoopers LLP in Atlanta, GA. Prior to joining PwC, Kate served as Business Development Mananger, Litigation at Kilpatrick Townsend & Stockton LLP.
    February 10, 2016 - 01:20 PM
    Bianca Duffield with The Association Law Firm in Orlando was the 2015 LMASE Regional Conference Scholarship recipient. This is the second in a series of three articles Bianca has authored regarding her experience at the LMA Annual Conference in 2015.
    The first article I wrote for the key takeaways f
    February 10, 2016 - 01:11 PM
    On January 8th, LMASE colleagues presented a panel discussion at the University of Florida as part of the newly created LMASE "The Business of Being a Lawyer" program. If you would like to view the session, click here, and check out the photos below! 
    If you would like more information or have quest
    February 10, 2016 - 01:08 PM
    Are you are a relative newcomer to legal marketing and looking for a mentor to guide you through the nuances of marketing and business development for lawyers? Are you a seasoned legal marketer willing to impart the wisdom you have garnered from years of experience in the legal profession on individ
    February 9, 2016 - 02:10 PM
    The LMA Technology Conference Midwest has extended its call for speakers and opened early bird registration.
    February 9, 2016 - 11:24 AM
    The Legal Marketing Technology Conferences are the largest conferences dedicated to technologies that law firm professionals use to identify, attract and support clients. They provide the premier forum to learn from and network with thought leaders and colleagues.
    February 5, 2016 - 03:47 PM
    I was fortunate to sit down recently with Jim Shoemaker, Senior Manager, Project Management & Practice Support at Miles & Stockbridge P.C. and learn the intricacies of the booming Legal Project Management (LPM) field.  Below is a recap of our conversation.
    February 5, 2016 - 02:17 PM
    We all know how challenging the art of project management can be. No matter how much we plan and prepare, we often end up feeling as if we are racing against the clock to meet deadlines. It may seem impossible to please everyone and juggle multiple demands.
    February 5, 2016 - 02:16 PM
    John C. Maxwell’s “The 21 Irrefutable Laws of Leadership” illustrates the many facets that together constitute good leadership.By using historical and business-oriented examples and personal anecdotes from his decades as a pastor and leadership consultant, Maxwell provides a detailed description
    February 5, 2016 - 02:16 PM
    As one of the Capital chapter’s most active sub-groups, the Future Leaders Shared Interest Group (SIG) is a collection of in-house legal marketing professionals with less than five years of experience in the legal industry.
    February 5, 2016 - 09:06 AM
    The LMA P3 Conference has selected its 2016 keynote speaker, Jeffrey Carr, president of ValoremNext LLC, who will offer an inside perspective on "Moving the Needle with 3 More Ps."
    February 4, 2016 - 03:32 PM
    The first lunch of 2016 will be discussing challenges – marketing team challenges, industry challenges, client challenges and more. The co-chairs will get the conversation started and then the floor is yours. We look forward to connecting with all of you.
    February 4, 2016 - 03:29 PM
    The Digital Marketing and Social Media SIG will have a BYOL get together at Sugarman Rogers to discuss the process of distributing and repurposing content. The discussion will focus in on what to do with content that is hot off the press!
    February 4, 2016 - 03:04 PM
    The economy and the legal industry continue to face challenges in this post-recession period. Join us and hear from the Head of Advisory Services in Citi Private Banks Law Firm Group, Gretta Rusanow, as she presents the 2015 law firm industry financial results.
    February 4, 2016 - 02:12 PM
    The first NYLMA luncheon program of 2016 picked up on a hot topic from 2015 and previous years: Integrating Digital Marketing & Your Firm's Business Development Strategies.
    February 4, 2016 - 12:05 PM
    Gathering answers to arcane questions in a tight time frame is hard enough without having to worry about how it all reads. Every document you create is a reflection of the firm, including the 500-character limit response to Specification 6.a.2 on the third tab of Exhibit B.

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    Founded in 1985, LMA is the authority for legal marketing - a forum that brings together legal marketing and business development professionals from firms of all sizes, consultants and vendors, lawyers, and marketing students to share their collective knowledge.

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