News & Events

    April 13, 2015 - 06:33 PM
    The Legal Marketing Association (LMA) announces a new partnership with the top-level domain “.law.” The partnership provides LMA members the opportunity to submit an early expression of interest for “.law” domains before the domains are generally available.
    April 13, 2015 - 10:51 AM
    Save the date! LMASE Summer Webinar Series
    April 13, 2015 - 10:50 AM
    Jill Huse is now a Partner at Society 54, LLC where she'll be doing consulting and business coaching. For more information about Society 54, visit
    April 13, 2015 - 10:48 AM
    The Tampa Bay City Group's February meeting was held at Hill Ward Henderson and Kathy Durdin from Durdin Consulting gave a fantastic presentation entitled, "Enhancing Creativity in the Workplace." The interactive program required attendees to work in groups to exercise creative thinking skills. Take
    April 13, 2015 - 10:46 AM
    The LMASE Board visited and volunteered at the local Ronald McDonald House in Orlando, Florida during the February 2015 board retreat. 


    Board members listen to Lou Ann DeVoogd, President of Ronald McDonald House Charities of Central Florida, while touring the Orlando Ronald McDonald Hou
    April 10, 2015 - 11:22 AM
    The Future Law Firm Leaders Shared Interest Group (SIG) serves in-house legal marketers with fewer than five years of in-house legal marketing experience by providing them with support, mentorship, peer networking opportunities, and relevant training.
    April 10, 2015 - 11:13 AM
    Law firms have typically been slow out of the gates when it comes to innovative marketing - no one wants to be the first to try something new. Is it fear of failure? Fear of ridicule from peers? Fear of the unknown?
    April 10, 2015 - 11:09 AM
    In the past decade or so, competitive intelligence (CI) has made huge inroads in the legal services industry.

    There are a growing number of excellent resources one can employ for conducting competitive intelligence research.
    April 10, 2015 - 11:03 AM
    On March 11th, Adam Stock, Chief Marketing & Client Services Officer at Allen Matkins presented “The Technology Horizon: Essential Technologies for Law Firm Marketers” to the Legal Marketing Association Capital Chapter.
    April 9, 2015 - 09:06 AM
    You may have noticed that we updated the member profile fields online with more firmographic and demographic questions to ensure that the information will strategically guide the organization down a path of data-driven decisions.

    If you have not already done so, please update your member profile.
    April 8, 2015 - 09:30 AM
    This month's e-newsletter includes a feature article about the death of the sales funnel, member spotlight about Stephanie Wilson, registration for May events, volunteer details for the 2015 community outreach day, president's message and details about this year's Cans for Community drive.
    April 7, 2015 - 09:13 PM
    The HELM Awards – “Honouring Excellence in Legal Marketing” – have been recognizing British Columbia law firms who have demonstrated creativity, execution, achievement and overall excellence in legal marketing, business development, and communications since 2007.
    April 7, 2015 - 12:32 PM
    LMAO is coordinating efforts across the state to give back to our communities and support families and individuals who struggle to put food on the table. If you’re grateful for your colleagues, profession, family and friends — this is the perfect way to show it.
    April 7, 2015 - 09:21 AM
    LMA Ohio is thrilled to kick off Cans for Community, a canned food drive beginning in May and running through October. We will collect canned goods at all LMA Ohio programs and events, starting with our May “Bringing Nationals Home” Roundtables in May and concluding with our Fifth Annual Legal Pract
    April 6, 2015 - 09:50 AM
    The program theme for March was ethics. Read about presentations from leading legal ethics professionals that occurred in Cincinnati, Cleveland and Columbus.
    April 6, 2015 - 09:50 AM
    Since Jan. 1, 2015, 13 legal marketing and business development professionals have joined the LMA Ohio community. We encourage you to take a moment to reach out to these new members in your area.
    April 3, 2015 - 10:21 AM
    I humbly stand before you (or rather, cower behind a computer screen) and admit that not only am I not a member of the techno-literati, but technology kind of scares me a little.
    April 3, 2015 - 10:17 AM
    This fast-paced, exhaustively reported business narrative by Nicholas Carlson, chief correspondent for Business Insider, tells two intertwined stories: the rise of Marissa Mayer as a brilliant programmer and technology leader at Google,
    April 3, 2015 - 10:06 AM
    It was snowing, schools were closed and we still packed the house for the LMA Capital Chapter's second monthly program of 2015 "Big Ideas from CMOs – Capital Chapter Senior Leaders 2015." Martin Gold, Chief Strategist at Strategic Marketing & Business Development Solutions, moderated...
    April 3, 2015 - 10:02 AM
    Working virtually is not new to legal marketers. We find ourselves working outside of "normal" business hours in the evenings and the weekends. When we are on business travel, our colleagues who work in our home office interact with us virtually.

    Founded in 1985, LMA is the authority for legal marketing - a forum that brings together legal marketing and business development professionals from firms of all sizes, consultants and vendors, lawyers, and marketing students to share their collective knowledge.

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