Date: April 9
Time: noon CT
Sponsored by: CMO SIG
Domain: Marketing Management and Leadership
BoK Competency: Department Management, Leadership and Motivation
Author Sylvia Ann Hewlett calls executive presence “the missing link between merit and success.” Others describe it as a hard-to-define quality that signals credibility, confidence, and sound judgment. This session explores how CMOs can coach their team members to strengthen executive presence so they communicate with authority, engage effectively with lawyer-leaders, and operate as trusted advisors within the firm. Participants will walk away with practical tips to apply in everyday conversations and high-stakes situations.
Learning Outcomes:
- Apply coaching strategies CMOs can use to help team members strengthen executive presence
- Demonstrate practical techniques for enhancing executive presence in both everyday interactions and high‑stakes situations
Presenters:
Elise Holtzman, CEO, The Lawyer's Edge. Elise Holtzman is a former practicing lawyer, executive coach and consultant, keynote speaker, and the CEO of The Lawyer’s Edge, where for more than 17 years she and her team have worked with law firms to grow thriving businesses by helping lawyers become better business developers and leaders. Elise speaks frequently for law firms, bar associations, and other legal organizations, and is the host of The Lawyer’s Edge podcast, which has published more than 200 episodes. She also writes articles for publications such as Law.com and Law360. Elise’s volunteer activities over the years have included board positions for bar associations and alumni groups, including the Columbia Law School Association and the New Jersey Women Lawyers Association. She is currently a member of the Legal Marketing Association’s Northeast Regional Board. Elise earned a BA in Psychology from the University of Pennsylvania and her JD from Columbia Law School where she was a senior editor of the Columbia Law Review. Prior to founding The Lawyer’s Edge, Elise practiced law in New York City with Fried Frank and Morgan Lewis. She is passionate about helping lawyers grow and thrive, both personally and professionally.
Adam Severson, Chief Marketing & Business Development Officer, Baker Donelson. Mr. Severson is responsible for the strategic direction and execution of the Firm's business development and marketing initiatives, and collaborates with the Firm's lawyers and professional staff to maintain client focus, increase marketplace awareness and facilitate cross-office and cross-practice collaboration. He sets direction for practice group and industry-driven strategies, public relations, client interviews, brand management, advertising, competitive intelligence and market research. He is a nationally-recognized presenter and leader in the legal marketing and business development community.
Price: Complimentary for LMA CMO SIG Members
Please note: this program is exclusively available for LMA CMO SIG members. Should you have any questions, please email education@legalmarketing.org.
- CMO SIG Members: Login to your profile and visit this page to access registration.
- Not a CMO SIG Member? If you are eligible to join, request to join the SIG here.