The Future of PR and Marketing
Presented by the West Region
March 19, 2026 | noon CT
LMA Body of Knowledge Domain: Communications
Competencies: Measure Message Effectiveness, Media/Public Relations, Digital Marketing
Explore the rapidly evolving landscape of PR and marketing in this forward-looking program, where a CMO, CMCO and PR Agency Founder and President dive into the rise of Generative Engine Optimization (GEO) alongside traditional SEO, questioning whether email marketing still holds value in today’s digital environment. Discover how the media focus is shifting beyond legacy outlets like The Wall Street Journal, with brands increasingly targeting emerging platforms such as Substack and influencer-driven channels for greater impact. The session also examines the transformation of crisis communications, highlighting how strategies must adapt to new technologies, audience behaviors, and the fragmented media ecosystem.
Learning Outcomes:
- Discover how the media focus is shifting beyond legacy and “tier one” media outlets and why it matters.
- Discuss how to building long-term authority through media relations, thought leadership, and strategic use of rankings and reviews—these are what AI models recognize and elevate.
- Identify strategies to adapt to new technologies and audience behaviors.
Presenters will be announced soon.
Price:
LMA Members: Complimentary
Prospective LMA Members: $79
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