Embrace the Community Spirit Among Legal Marketers!

The virtual conference offers a range of facilitated networking events that will give you plenty of opportunities to meet your peers, make new connections and share ideas that will help shape the future of the changing industry.


First Timers' Reception
Monday, October 19 | 5:00-6:00 p.m. (EDT)

Doing things for the first time can often feel a little daunting, so if this is your first LMA Conference ( or your first virtual LMA Conference )… we have great news!

This year’s First Timers’ Reception will walk you through practical steps to make the most of your online presence.
Come to this session for a fun practical guide to:

  • Build your conference relationship game plan
  • Create a great introduction
  • Learn how to put your best “face” forward
  • Have fun while meeting fellow conference attendees
Sponsored by:


Wellbeing Social
Monday, October 19 | 6:00–7:00 p.m. (EDT)

Renee Branson (Founder, RB Consulting) and Ryan King (Director of Communications for Ogletree Deakins), the co-chairs of LMA’s Wellbeing Committee, will lead an engaging discussion on what wellbeing and ‘self-care’ truly looks like for our profession in the current climate.

They will give you an overview of the LMA Wellbeing Committee, its goals, and how it can help members access and share resources for wellbeing in your daily life. Renee will lead a training on how attendees can gain the skills needed to cope during a pandemic while also navigating through daily personal and professional challenges. Ryan will discuss real life examples and his experiences dealing with a sibling who struggled with addiction, helping his three children with remote school, and still contributing to a demanding job in a law firm.

This main stage presentation will be followed by interactive moderated breakout groups aimed at creating candid, supportive, and informative small-group discussions on the topics of:

  • Grounded optimism and self-care in trying times
  • School-aged children, remote learning and pandemic parenting


LMA Hall of Fame Award Presentation and Virtual Toast
Tuesday, October 20 | 5:30-6:30 p.m. (EDT)

The LMA Hall of Fame recognizes lifetime achievement of individuals in the legal marketing industry and their outstanding contributions to the association. Members of the Hall of Fame have a demonstrated history of career achievement, sustained commitment to the advancement of the profession, and significant contributions to LMA, as well as conduct themselves with professionalism among their peers.

Click here to watch live!

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LMA’s Got Skills
Tuesday, October 20 | 7:00–8:30 p.m. (EDT)

We know that our diverse membership includes singers, songwriters, dancers, magicians, comedians, and other amazing talents and now it’s time for you to share your gift with our community during our annual conference virtual experience!


A Humorous Conversation with John Heffron
Wednesday, October 21 | 7:30–9:00 p.m. (EDT)

Jeff-Heffron.gif This digital event presents John Heffron in a way unlike any traditional stand-up comedy show. John will answer a series of questions which will be asked of him by conference co-chair, Kristen Bateman Leis. These questions have been curated in a manner that will allow John to share with the audience his humorous insights and artful story telling ability. Additionally, John will be able to interact with members of the group, by opening up the conversation and allowing your members to ask additional questions.

About John:
Energetic and accessible, acclaimed standup John Heffron shares an array of relatable experiences from childhood through life as a married father. He’s learned a thing or two about relationships with family, friends, and even himself along his journeys, gaining an astute, uniquely honest perspective widely praised among his comedy peers. Audiences of all ages relate to his enthusiastic, hard-won wisdom, recognizing how often the path to maturity is marked by universal triumphs and failures. Rather than mock differences, the Detroit native aims to engage, connect, and enlighten.

Long before emerging victorious in the second season of NBC’s hit reality competition Last Comic Standing, Heffron first took the stage at the University of Michigan campus’s Main Street Comedy Showcase. He soon found himself skipping night classes to pursue his passion and branching into FM radio, serving as Danny Bonaduce’s wingman on Detroit’s Number One morning show, Danny Bonaduce and the Q Crew.

Along with appearances on The Tonight Show, Chelsea Lately, The Late Late Show, HBO, FX, VH1, A&E, and CMT, Heffron remains one of a small handful of veteran performers to tape two separate Comedy Central specials and has An Hour Special, Middle Class Funny, on Netflix. John appears on the Netflix comedy special, Brad Paisley’s Comedy Rodeo, which debuted this summer.

Sponsored By:


Reach Out and Connect Throughout the Conference

Take advantage of the interactive virtual conference features to foster personal connections.

1on1.pngParticipate in the 1:1 Networking sessions throughout the conference agenda.

Join speed networking sessions and be randomly paired with other legal marketers for quick video chats.

hopin_icon_session.png Engage with other attendees directly via the ‘People”’ tab.

Find a person in the attendee list and send them a message and/or an invitation to a video chat.