2019 LMA Annual Conference Advisory Committee

Co-Chairs

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Andrew Laver
Business Development Manager
McCarter & English, LLP

Andrew Laver is a Business Development Manager for McCarter & English, LLP. A firm of over 400 lawyers in nine offices, McCarter is among the oldest and largest law firms in the United States and is the oldest and largest law firm based in the State of New Jersey. Andrew is responsible for the marketing and business development efforts of the firm’s Philadelphia, PA and Wilmington, DE offices as well as the Insurance Coverage and Bankruptcy & Restructuring Practice Groups.

Active in LMA, Andrew was the President of the Metropolitan Philadelphia Chapter in 2014, joined the LMA’s Governance Committee in 2015, served as Co-Chair of the 2nd Annual Philadelphia Conference in 2016, served on the 2017 LMA Annual Conference Advisory Committee and is currently serving as a Co-Chair of the LMA Governance Committee.

Andrew is a graduate of Syracuse University and was president of the Syracuse University Philadelphia Alumni Club from 2007-2010. Since then, he has served on the board of the Syracuse University National Alumni Association, Inc. in various committee, ex officio and board roles. He is currently serving a second two-year term as Vice President of the Alumni Association and, as a member of the Executive Committee, chairs the Nominating Committee.


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Erin Meszaros
Chief Business Development and Client Service Officer
Eversheds Sutherland (US) LLP

With more than two decades of hands-on marketing experience, and more than half of those years in law firms, Erin Corbin Meszaros helps Eversheds Sutherland (US) attorneys turn business strategies into business successes. Guiding firm initiatives from marketing to public relations, Erin focuses on developing innovative solutions and programs to enhance client satisfaction and increase brand awareness.

Erin works one-on-one with attorneys on their professional and business development to help integrate and align their individual initiatives with the firm’s overall business development plan. She also guides and supports practice groups and sections to ensure the firm’s strategic goals are met.

Erin’s career includes numerous successful marketing initiatives, such as implementing and executing a firm’s business development program, initiating and completing a re-branding campaign, conducting an in-depth client relations coaching program for firm partners and creating a unique customer relationship management (CRM) database course, which effectively increased firm-wide usage.

Committee Members

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Gia N. Altreche
Director of Business Development and Marketing
Newmeyer & Dillion LLP

I’m in the business of fostering relationships, where integrating the right balance between business development strategies, supported marketing communication tools and event management delivers a recipe for success! With a solid foundation of professional services marketing and the ability to create and implement strategic initiatives, it’s greatly satisfying to be able to give our clients and the talented members of my firm the attention and service they deserve.

Focused on exceeding strategic firm goals and deepening client relationships, my team proactively creates a platform to show how we propel businesses forward. And we understand that can take many faces, all depending on the individual businesses’ need. Whether it’s sharing success stories that ‘walk our talk’ on how we can solve an issue or just spending time listening to what the needs are and delivering on it, we enjoy finding the best fit to every unique situation. With a proven track record of obtaining high performance, quality results, I help arm my attorneys with the tools needed to step outside their box to expand their book of business – all with a contagiously positive attitude!


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Jeffrey J. Berardi
Chief Marketing Officer
K&L Gates LLP

Jeff Berardi is the Chief Marketing Officer for the global law firm K&L Gates, a role he has held since 2006.  As CMO, Jeff leads global marketing and business development efforts for the firm's offices located throughout across five continents.  One of the largest law firms in the world, K&L Gates has been recognized multiple times among the top 20 law firm brands in the Acritas Global Elite Brand Index, as well as within the top 10 firms in Acritas’ US Law Firm Brand Index for the past three consecutive years.

Jeff was personally acknowledged as the 2011 international Marketing Professional of the Year during the “Excellence in Legal Marketing” Awards, presented during the Hildebrandt Institute’s Marketing Partner Forum.  This award celebrates the most innovative marketing professionals, with entrants judged on such criteria as innovation, effectiveness, creativity, leadership, and marketing excellence.  A regular speaker at industry conferences, Jeff currently serves as a Seven Generations Board Member for the international nonprofit organization City Year as well as a member of the Thomson Reuters Marketing Leadership Council, and he is a past member of the Global Editorial Advisory board for Managing Partner Magazine.


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Deborah Farone
Strategic Marketing Consultant
‎Farone Advisors LLC

Deborah Farone has distinguished herself as the CMO of two of the country’s most prestigious law firms, Debevoise & Plimpton and Cravath, Swaine & Moore.  While at Cravath, she created a business intelligence unit to help generate revenue opportunities through predictive analytics, and assist partners for presentations, but also spent a large part of everyday working with individual lawyers on their own business development plans.  On the communications side, Deborah oversaw crisis communications, as well as strategic public relations, the Firm’s website and all marketing communications.

Deborah joined Debevoise from Towers Watson, where she coordinated national press relations and marketing efforts.  Prior to joining Towers, she worked at Ketchum Communications, where she handled public relations accounts for clients including publicly-held and private companies in the financial, professional services and consumer product sectors. Deborah has served on the faculty of New York University and has taught courses, including “Effective Marketing and Public Relations for Professional Service Companies.”

Deborah is currently working on a book to be published in 2018, “Best Practices: Marketing and Business Development for Law Firms.”  Farone Advisors LLC assists professional service companies in the management of the marketing function and in helping to coach partners and practices in business development. 


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Kristi Gedid
Senior Director of Global Legal Operations
Mylan Inc.

Kristi Anne Gedid earned both her undergraduate and graduate degrees from Duquesne University. In addition, Ms. Gedid attended the Duquesne University Paralegal Institute and The Wecht Institute of Forensic Science and Law before entering graduate school. 

Ms. Gedid has extensive experience in the areas of complex commercial litigation, mergers and acquisitions, private equity and transactional law. Prior to joining a global generic and specialties pharmaceutical company, where she is the Senior Director of Global Legal Operations, Ms. Gedid worked for two Am Law 100 firms as well as a large Pittsburgh-based bank. Ms. Gedid has a particular appreciation for understanding the complexities of the intersection of business and law and enjoys using both her legal and business education and experience on a daily basis. 

Ms. Gedid also teaches at Duquesne University, where she encourages collaborative learning to give students a greater accountability and ownership over their educations and careers.


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Diana Lauritson
Senior Manager, Business Development
Foley & Lardner LLP

Diana Lauritson is a Senior Manager of Business Development at Foley & Lardner, an Am Law 100 firm with over 1,100 lawyers in 24 offices. At Foley, Diana is responsible for creating and implementing strategic initiatives that drive client and business development. She previously served as the Eastern Regional Business Development Manager at Ballard Spahr, where she led business development and marketing efforts in five geographic markets. Before Ballard, she was a Marketing Manager at Jennings, Strouss & Salmon in Phoenix.

Diana has had a versatile career and spent many years working in government and politics before entering the legal marketing field. In addition to legal, her background in business development, marketing, and communications encompasses a variety of industries and areas, including higher education, management consulting, trade associations, and nonprofits.

She has been an active member of LMA, currently serving as a member of the Diversity & Inclusion SIG, and previously as the past president of the Southwest Chapter and member of the Southwest Regional Nominating Committee.

Diana attended Creighton University and earned her B.A. in Political Science with a specialization in Legal Studies. She earned a M.B.A. from Florida Tech and a M.S. in Negotiation and Dispute Resolution from Creighton University School of Law.


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Daniel Lépine
Chief Client Officer - Vice-President Operations – Montréal
Alexa Translations

Daniel Lépine is Chief Client Officer and Vice-President Operations at Alexa Translations, a translation services firm specialized in the legal, financial, consumer products and technical sectors. Daniel oversees the marketing, sales and operations of the firm. Prior to him joining the translation industry, he held marketing, business development and legal talent acquisition head positions in two Canadian law firms.  

With more than 20 years of experience in marketing professional services, his knowledge and insight contributes to the firm’s growth by developing effective outreach strategies.  Known for his innovative and pragmatic approach, he has become a key stakeholder in the Quebec legal market.

Daniel sits on the Board of the Legal Marketing Association of Eastern Canada and is Chair of the Local Steering Committee in the province of Québec.


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Richard A. Marsolais
Director of Marketing
Jaffe Raitt Heuer & Weiss, P.C.

Rich Marsolais is the Director of Marketing at Jaffe Raitt Heuer & Weiss. He is responsible for the marketing and business development efforts of the firm including working with practices and attorneys to develop, implement, and track results of customized business development plans. In addition, he develops, manages, and monitors the firm's marketing and communication infrastructure to support business development opportunities.

Rich is on the Legal Marketing Association Midwest Region Board of Directors where he serves as Treasurer. In addition, he is co-chair of the LMA Tech Conference-Midwest. Previously, he served in a variety of positions with the former LMA Midwest Chapter including president.

Rich earned his Bachelors of Industrial Administration in Marketing from General Motors Institute and a Masters of Business Administration in Marketing from Wayne State University.


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Betsi Roach, MIM, CAE
Executive Director
Legal Marketing Association

Betsi Roach serves as Executive Director of the Legal Marketing Association. In addition to working with the LMA board of directors on long-range strategic planning, Ms. Roach is responsible for facilitating expansion of the organization, primarily through incorporation of new chapters, thus furthering the reputation and reach of the association. She also serves as the primary contact for volunteer leadership – a 13 member Board of Directors, 10 international committees, 2 task forces, 8 Shared Interest Groups and 8 regions.

With more than 25 years in the association, legal and financial services industry, Betsi previously served as director, American Bar Association Section of Intellectual Property Law (ABA-IPL). Previously, she served as a practice development manager at Farella Braun + Martel, LLP law firm in San Francisco. Prior to her time with Farella Braun + Martel, she worked for an association of venture capital and private equity investors.

Roach holds a bachelor's degree in linguistics from the University of Minnesota and a master's degree in international management from the American Graduate School of International Management, Thunderbird Campus, in Glendale, Ariz.


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Lisa Simon
Chief Marketing and Business Development Officer
Lewis Roca Rothgerber Christie LLP

Lisa Simon is Chief Marketing and Business Development Officer at Lewis Roca Rothgerber Christie. She is responsible for the creation and implementation of innovative business development and marketing strategies that drive revenue, expand and grow client relationships and serve as a catalyst for new client acquisition. She provides strategic leadership and support to the Firm’s Managing Partner, Practice Group Leaders, office leaders and the marketing team in reaching the firm’s business development goals.

A twenty-year legal marketing veteran and proven leader in the industry, Lisa is a frequent speaker on client growth and retention, value pricing, team management and leadership and talent acquisition. Lisa was inducted into the LMA Hall of Fame in 2017, served as LMA President in 2008 and has held numerous leadership positions with LMA during her career. 

Before her career in legal marketing, Lisa worked in the banking industry and in broadcasting. She has a B.A. in Communications from the University of Denver.


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Kate White
Co-Founder
Design Build Legal

Kate White is the Co-founder of Design Build Legal, a consulting firm working with law firms and legal departments to innovate legal services and design more valuable firm/client engagements. She works closely with law firm leaders to bring the voice of clients into their firms and design services that apply people, process, and technology in new ways to meet clients' evolving needs. Kate also works with legal operations teams inside corporate legal departments to design outside counsel management programs and identify opportunities to manage matters more efficiently. Before Design Build Legal, Kate served as the Client Engagement & Innovation Strategist at Davis Wright Tremaine, and was a founding member of the firm's legal solutions and innovation team, DWT De Novo. She holds a JD from Seattle University School of Law and is a student of design thinking. Kate also currently co-hosts the Legal Ops Rising podcast, a series featuring leaders in the legal operations profession. 


Board Liaison

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Cynthia P. Voth
Director of Client Engagement & Innovation
Miller Nash Graham & Dunn LLP

Cynthia Voth is Director of Client Engagement & Innovation at Miller Nash Graham & Dunn—a 160-attorney firm, based in the Northwest. She is an experienced legal marketer and law firm administrator with a passion for collaborating with and coaching attorneys on business development and client service. In addition to working with practice teams, client teams, and individual attorneys on business development, she works with all departments at the firm to improve processes and client experience. Cynthia has over twenty years of marketing and management experience, with twelve years in legal and the balance in corporate banking, small business, and non-profit. 

Cynthia's currently serves as President-Elect of the Legal Marketing Association. Her previous LMA positions include 2017 Annual Conference Advisory Committee Co-chair, member of the 2016 Annual Conference Advisory Committee, and as a member of the Nominating Committee in 2014 and 2016. She served as Northwest Chapter President in 2014.