Pre-Conference Program | Monday April 9

Breakthroughs in Public Relations, Content and Communications
8:00 – 5:00 pm

At the core of legal marketing is communications, which provides marketers with powerful ways to enhance the visibility of their firms and lawyers, brands through a variety of mediums, new and old.

Attend this interactive program to explore the critical components of implementing a successful communications strategy using the latest public relations, content marketing and technology tools.

8:00 a.m.
Registration and Breakfast
8:45 a.m.
Co-chairs’ Opening Remarks

Cheryl-Bame.pngCheryl Bame
Principal
Bame Public Relations
 



Ryan-King.pngRyan D. King
Director of Communications
Ogletree, Deakins, Nash, Smoak & Stewart, P.C.

9:00 a.m.
Selling the Value of PR

A solid working knowledge of digital and social media marketing does not replace PR. CMOs are looking for quick marketing growth hacks and don’t realize that third-party validation and strong relationships with the press are critical to telling the company’s story. PR professionals must educate their clients and potential clients about the value of PR compared to other avenues, especially given how clients could be left disappointed by the perceived immediacy of digital marketing.


Lisa Sachdev
Senior Manager, U.S. Public Relations
Dentons



Zoe Shore
Media Relations Manager
Fox Rothschild LLP



Christine M. Till
Global Communications Director
O’Melveny & Myers LLP



Erin West
Media Relations and Communications Manager
Dechert LLP

9:45 a.m.
AI + PR

So much talk this year is about AI’s impact on the legal industry and marketing. How will it impact PR and the communications role for law firms? What data resources will we be using to strengthen our media pitches and other communications activities?


Oliver Thoenen
Senior Manager of Strategic Communications
Hinshaw & Culbertson LLP

10:30 a.m.
Networking and Refreshment Break
10:45 a.m.
United States of Crisis

This interactive program will prepare you for drafting statements in response to a crisis. The group will discuss issues such as why, when, and where to post statements. The group would rely on numerous and recent crisis situations from law firms,the legal industry and other professional services companies.


Benjamin Harris
Director of Communications
Akin Gump Strauss Hauer & Feld LLP



Elisabeth Hershman
Vice President
iQ 360



Kristy Werness
Senior Manager of Marketing and Communications
Irell & Manella LLP



John-Buchanan.pngJohn Buchanan
Senior Communications Manager
Sheppard Mullin Richter & Hampton LLP

12:15 p.m.
Networking Lunch
1:30 p.m.
You’re Invited to Promote This

A group of senior PR professionals talk about unique events and how they generated PR for them. For example, the recent total solar eclipse offered an awe-inspiring astronomical experience. It also presented a sensational PR and marketing opportunity for businesses across the U.S. Eclipse-connected promotions and publicity campaigns ranged from the mundane to the technologically advanced.


Cari-Brunelle.pngCari Brunelle
Partner
Baretz+Brunelle



Stephen Hastings
Communications and Media Relations
Baker Botts LLP



Royal Simpkins
Director of Branding and Communication
Bryan Cave LLP



Anne-Gallagher.pngAnne S. Gallagher
Director of Global Communications
Jenner & Block LLP



Moderator:

Elizabeth Lampert
President
Elizabeth Lampert PR

2:30 p.m.
Networking and Refreshment Break
2:45 p.m.
PR Hack-A-Thon: Create Your PR Team of the Future

This interactive session will break attendees into small groups who will create the ultimate law firm communications department, including identifying the software and tools that will be needed and the bedrock capabilities that shall remain.


Joshua Peck
Law Firm Media Professionals




Sophie-Cikovsky.pngSophie Cikovsky
Associate Vice President
Infinite Global

4:15 p.m.
PR Jam Session

Wrap up your PR pre-con by talking about what’s remained unspoken. Join LMA’s PR SIG co-chairs as they pull questions submitted anonymously by you from the Jam Box to facilitate a group conversation driven by what’s on your mind.

Swap war stories, talk about what’s working (and what’s not), where our roles are headed, the pressures we face to deliver more value with fewer resources, capped off by a wish list of what we want our firms and clients to do!


Cheryl-Bame.pngCheryl Bame
Principal
Bame Public Relations



Ryan-King.pngRyan D. King
Director of Communications
Ogletree, Deakins, Nash, Smoak & Stewart, P.C.



John-Buchanan.pngJohn Buchanan
Senior Communications Manager
Sheppard Mullin Richter & Hampton LLP

5:00 p.m.
Program Conclusion