2018 LMA Tech West Banner

The full agenda is live for LMATech West! There are 22+ awesome sessions from which to choose plus pre-conference programs and a new roundtable martech topic lunch program. Through a variety of session formats, including hands-on workshops, roundtable discussions, TED Talks and panel presentations, LMATech West is where some of the most innovative thinkers in the legal marketing industry provide examples, inspiration and takeaways that attendees of all levels can apply to the challenges and opportunities we face in our roles, in our organizations and in the industry. The programming for the 2018 conference includes the latest trends and issues affecting the legal marketing technology landscape in all stages of the legal sales cycle.

Keynote Speaker - Scott Brinker

We are very excited to have Scott Brinker as the keynote speaker for the 2018 LMATech West conference. Scott is an expert on marketing technology and how it is changing marketing strategy, management and culture. He is the editor of the Chief Marketing Technologist Blog and the author of Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative, which aims to help marketers at all levels — even those with no technical background or inclination — adapt marketing management to the wild and wonderful whirlwind of a world now dominated by software. Learn more about Scott.

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Note: use the search by Track to view just the Lead Marketer Summit sessions.

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All Sessions

Wednesday, January 31

Thursday, February 1

Welcome and Opening Remarks
Track: LMATech West 2018
Thursday, Feb 1st (8:15 AM - 8:30 AM)
Keynote Presentation - Scott Brinker from HubSpot
Track: LMATech West 2018
Thursday, Feb 1st (8:30 AM - 9:30 AM)
Why Technology Matters to the Legal Ecosystem: How Law Firms and In-House Counsel Are Navigating Changing Technology
Track: LMATech West 2018
Thursday, Feb 1st (9:30 AM - 10:45 AM)
Video Production in the Legal Marketing World - an In-House Perspective
Track: LMATech West 2018
Thursday, Feb 1st (11:15 AM - 11:35 AM)
How Technology Shapes News Coverage of the Legal Industry
Track: LMATech West 2018
Thursday, Feb 1st (11:15 AM - 12:00 PM)
The Social Media Master Class
Track: LMATech West 2018
Thursday, Feb 1st (11:15 AM - 12:45 PM)
Automation: Turning Contacts and Content Into Opportunities
Track: LMATech West 2018
Thursday, Feb 1st (11:35 AM - 11:55 AM)
Results-Oriented Innovation Through Collaboration with Your Technology Business Partners
Track: LMATech West 2018
Thursday, Feb 1st (12:00 PM - 12:45 PM)
Achieving Client-Centricity with Data
Track: LMATech West 2018
Thursday, Feb 1st (12:05 PM - 12:25 PM)
Managing Data/SPAM Compliance Risk - What You Need to Know About CASL & GDPR
Track: LMATech West 2018
Thursday, Feb 1st (12:25 PM - 12:45 PM)
Lunch Program: Roundtable on Trending Topics in Marketing Technology
Track: LMATech West 2018
Thursday, Feb 1st (12:45 PM - 2:00 PM)
How to Do BD Tech Without a BD Technologist
Track: LMATech West 2018
Thursday, Feb 1st (2:00 PM - 2:15 PM)
What In-House Counsel Want - Results From the Greentarget State of Digital & Content Marketing Survey
Track: LMATech West 2018
Thursday, Feb 1st (2:00 PM - 2:30 PM)
How to Use Marketing Automation to Measure the ROI of Your Firm’s Marketing and BD Efforts
Track: LMATech West 2018
Thursday, Feb 1st (2:00 PM - 3:15 PM)
Best Practices in Blogging
Track: LMATech West 2018
Thursday, Feb 1st (2:20 PM - 2:35 PM)
By the Numbers: Using Data Analytics to Build Smarter Content Strategies
Track: LMATech West 2018
Thursday, Feb 1st (2:30 PM - 3:15 PM)
How ERM Signature Scraping is Transforming the CRM Landscape
Track: LMATech West 2018
Thursday, Feb 1st (2:40 PM - 2:55 PM)
Differentiate or Die: Harness the Right Data, Generate Winning Proposals
Track: LMATech West 2018
Thursday, Feb 1st (3:00 PM - 3:15 PM)
From Soup to Nuts: Successful CRM Implementations
Track: LMATech West 2018
Thursday, Feb 1st (3:45 PM - 4:45 PM)
How Law Firms are Using Technology to Bridge Multigenerational Marketing and Business Development
Track: LMATech West 2018
Thursday, Feb 1st (3:45 PM - 4:45 PM)
Roundtable on What Legal Marketers Need to Know About Emerging Technologies
Track: LMATech West 2018
Thursday, Feb 1st (3:45 PM - 5:30 PM)
How Small- and Mid-Size Firms Can Use Technology to Compete with Big Firms
Track: LMATech West 2018
Thursday, Feb 1st (4:45 PM - 5:30 PM)
What's Next in Digital
Track: LMATech West 2018
Thursday, Feb 1st (4:45 PM - 5:30 PM)
Closing Remarks and Key Takeaways
Track: LMATech West 2018
Thursday, Feb 1st (5:30 PM - 5:45 PM)
Cocktail Reception, Sponsored by Intapp
Track: LMATech West 2018
Thursday, Feb 1st (5:45 PM - 7:00 PM)