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Law School for Marketers: Decrypting the Complex World of Litigation to be a More Valuable BD Professional 

February 27, 2019 | 12:00 PM - 2:00 PM

Kimberly Bero Rennick, Chief Client Development and Marketing Officer, Shook, Hardy & Bacon
and Barbara Taylor, CMO, DLA Piper

What is the rocket docket? What is a qui tam plaintiff? As a legal marketer, you tell your lawyers that creating loyal relationships with clients requires an in-depth understanding of their clients’ businesses, industries, and objectives. Similarly, it is also imperative that legal marketers understand the business of the clients they serve— the lawyers.

In addition to covering the basic nuts and bolts of litigation terminology, this presentation will examine how to build and launch a system to track newly filed litigation in courts across the country and secure litigation engagements from existing and prospective clients. By implementing the protocol this session details, you can help your firm seize new growth opportunities and become an indispensable resource to the lawyers and practices you support.

Topics will include:

  • An overview of the state, federal, and appellate court systems;
  • The stages of litigation, including motion practice, mediation, arbitration, and trials;
  • Simplifying complicated—and common—terms and jargon, such as FCPA, FCA, and FLSA;
  • Demystifying a court filing;
  • Selecting the right litigation-spotting tools to meet your specific goals;
  • How to set up effective searches to capture filings against clients, with specific claims, and in specific jurisdictions;
  • Quickly identifying high-value cases and filtering out nuisance cases;
  • How to effectively launch a firm-wide litigation-spotting protocol; and
  • Demonstrating ROI by tracking and communicating success.

Jenner & Block
1099 New York Avenue, NW
Suite 900
Washington, DC 20001-4412


LMA Members Early Bird (through February 15th) $30.00
LMA Members Late Registration (beginning February 16th) $40.00

Prospective Members Early Bird (through February 15th) $45.00
Prospective Members Late Registration (beginning February 16th) $60.00

Note: You must be logged in to the LMA website to receive the member rate.

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About The Presenters

Kimberly Bero RennickA lawyer by training, Kimberly Bero Rennick has worked in every facet of the legal industry – in-house for a large corporation where she retained all outside counsel; outside counsel as a practicing litigator at a large law firm; a sales executive and consultant to the AmLaw 100; a client-facing sales professional for one of the largest global law firms and now as the Chief Client Development and Marketing Officer for Shook, Hardy & Bacon where she oversees all facets of branding, communications, marketing, business development and client retention. Kimberly is a pioneer in the development and implementation of Predictive Analytics or “Moneyball” to predict and drive client engagement and retention. She holds a law degree from Notre Dame Law School and a Masters in Law Firm Management from George Washington University.

Barbara TaylorBarbara Taylor is DLA Piper’s Chief Marketing Officer. Barbara leads the firm’s national marketing team and works to support, develop and execute marketing strategies for the firm, practice groups and sectors in the Americas, while integrating these efforts globally.  In addition, Barbara manages communications and public relations efforts.  Barbara joined DLA Piper with 25 years of legal experience, including a lengthy tenure at BDO USA and BDO Seidman, where she held various positions on the legal team, including serving as General Counsel since 2001.

Important Information

The LMA event management tool requires logging into your account to receive member pricing. Simply click the registration link above, select "Register Using Your Member Account" and follow the login prompts.

If you do not remember your username or password, select "Username and/or Password Help", enter the email account associated with your LMA membership, and follow the prompts.  Non-members may also create guest logins.

Walk-ins are welcome as space permits. Cash or checks made payable to "LMA Mid-Atlantic Region" will be accepted at the door.

Any cancellations made before February 16 will be fully refunded. All cancellations made after that date will be billed in full. Registrations may be transferred, however price differences between member and non-members will be billed accordingly.