Baltimore Local Group

What Are Search Engines Looking For?

October 4, 2017 | 12:00 PM - 2:00 PM

David Hitt, President & Founder at Splat, Inc.
Brandie Knox, Founder at Knox Design Strategy

Today, search engines want unique, high quality content that is informative and answers users’ questions. Fresh, interesting, and relevant content is rewarded with higher rankings and organic traffic. It’s important to know what topics people want to know about and what language they are using to refer to these topics, and then provide rich content that answers their questions. Don’t understand the specifics of search engine optimization? Want to understand how SEO works? Wondering when you should hire an expert and when you should attempt on-page SEO on your own?

This workshop will give you a basic overview of the various components of search engine optimization. Whether you’re working with an expert or optimizing a post on your own, you’ll gain a thorough understanding of relevant vocabulary, basic tools and best practices.

We will do a walk-through of how on-page SEO works by logging into a few content management systems (CMS) and reviewing specifics. We will also demonstrate the tools used in keyword research and best practices for narrowing down which key phrases are best.

In this workshop, complete with handouts, we will provide you with enough information to allow you to confidently make informed decisions, and possibly optimize a few pages and posts on your site, in a pinch when needed! We will leave time at the end for Q&A.

Baker Donelson
100 Light Street
19th Floor
Baltimore, Maryland 21202


LMA Members Early Bird (through September 29th) $25.00
LMA Members Late Registration (beginning September 30th) $35.00

Prospective Members Early Bird (through September 29th) $45.00
Prospective Members Late Registration (beginning September 30th) $60.00

Note: You must be logged in to the LMA website to receive the member rate.


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About The Presenters

David Hitt is President & Founder at Splat, Inc., a digital marketing agency he began in 2001. Splat provides web design and digital marketing services for clients in many industries, including law, real estate, and direct-to-consumer verticals. Splat helps businesses grow by creating smart digital strategies which marry strengths, needs, and aspirations into happy, revenue-producing outcomes.

Founded in 2009 by Brandi Knox, Knox Design Strategy is a design studio specializing in brand identity, digital strategy, corporate communications and graphic design for professional services, financial and law firms.

Sponsored By

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Important Information

The LMA event management tool requires logging into your account to receive member pricing. Simply click the registration link above, select "Register Using Your Member Account" and follow the login prompts.

If you do not remember your username or password, select "Username and/or Password Help", enter the email account associated with your LMA membership, and follow the prompts.  Non-members may also create guest logins.

Walk-ins are welcome as space permits. Cash or checks made payable to "LMA Mid-Atlantic Region" will be accepted at the door. NO credit cards accepted.

Unfortunately, we cannot accept credit cards at the door. Any cancellations made before September 29 will be fully refunded. All cancellations made after that date will be billed in full. Registrations may be transferred, however price differences between member and non-members will be billed accordingly.