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Complimentary Webinar: Free to LMA Members and Non-Members
Communications, Media, and COVID-19

April 10, 2020 | 12:00 PM - 1:00 PM

Presented By:
Vivian Hood | CEO/Co-owner, Jaffe

Our world is changing rapidly as law firms, and their clients, manage the impact of COVID-19 on all levels. What we are facing today won't look the same next month. Join Vivian Hood for a current view about COVID-19, PR and communication strategies for law firms. She will also present on feedback about last-minute insights regarding news coverage from legal media she will have interviewed: Celeste Bott, Chicago Courts reporter with Law360; Marc Karlinsky, editor of Chicago Daily Law Bulletin; Roy Strom, Chicago Correspondent with Bloomberg Law; and, David Thomas, Chicagoland Area Business of Law reporter with ALM. Come prepared for a discussion about the most significant changes to ever face our industry and learn about best practices from a communications standpoint.

Body of Knowledge (BoK): Communications, Marketing Management and Leadership


FREE to LMA Members and Non-Members.  Please register by April 9th.

Note: Make sure to click all the way through registration in order to receive a confirmation email that will include the link to register for the webcast.

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About The Presenter

Vivian HoodAs one of the owners of Jaffe, Vivian Hood balances her responsibilities between managing the agency’s relationships with our clients and staff and providing our clients with high-level and strategic PR account leadership, directing teams that execute and implement successful media relations programs. An experienced PR professional and one of Lawdragon's "100 Leading Legal Consultants and Strategists," Vivian delivers critical counsel surrounding high-profile litigation, sensitive matters and crisis management. Clients rely on Vivian and trust her guidance when it matters most.

Serving as an integral senior member of a firm’s marketing department, Vivian takes pride in developing long-term relationships with clients, many of whom she has worked with for a minimum of five, 10 and more years. These partnerships have enabled Vivian to become a trusted advisor to many of the country’s top corporate firms. While some media relations programs focus on immediate results, others depend on long-range planning and benefit from working with someone who fully knows and understands a firm’s culture, philosophies, history and management style. That’s why Vivian’s enduring relationships with her clients allow her to manage effective media relations strategies that she adapts to fit each firm’s evolving needs.

Vivian is active with LMA International and LMA Southeast Region. She is a frequent speaker and published author on a range of marketing and PR, crisis communications, and media relations topics.


Important Information

  • Walk-Ins must still register online (i.e., using a smartphone, tablet, or other device). Upon completion of registration, you can either pay online, present a check at registration, or agree to be invoiced after the event.
  • Payment using credit/debit card is only available online.
  • Checks made payable to "LMA Midwest Region" will be accepted at the door.
  • No cash payments will be accepted.

LMA Midwest Region reserves the right to cancel the registration of any registrant with an outstanding balance.

Should you need to cancel your registration, please contact prior to March 13. According to LMA Midwest Region policy, all no-shows and cancellations after March 13 will be billed the late registration rate.