Tampa Bay Business Journal Newsroom: What Legal Marketers Need to Know

Have you ever wondered what makes a story newsworthy or how law firms can break through the noise to earn meaningful media coverage? Join the Legal Marketing Association’s Tampa Local Group as we welcome the Tampa Bay Business Journal, including editor Alexis Muellner.

This engaging discussion will give legal marketers a behind-the-scenes perspective on how stories are selected, what journalists look for in a pitch, and how law firms can better position themselves for coverage.

Participants will also learn about editorial opportunities beyond traditional stories, including awards, industry lists, events, and other ways firms can raise their visibility in the Tampa Bay business community. Come ready to gain practical insights, ask questions, and learn how to build stronger relationships with the media.

Location: 
Shumaker, Loop & Kendrick, LLP
Bank of America Plaza
101 E Kennedy Blvd Suite 2800
Tampa, FL 33602

Cost:
LMA Members: $20
Prospective LMA Members: $40

Speaker:

Alexis Muellner
Tampa Bay Business Journal

Alexis Muellner is responsible for the Tampa Bay Business Journal news operation, both in print and online. He is now in his 27th year with American City Business Journals and in his 20th year as Tampa Bay Business Journal editor-in-chief. He graduated from Hampshire College and earned a master’s in print journalism from the University of Miami. His background is in public radio. He serves as the volunteer chairman of the Florida Museum of Photographic Arts

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