December 17, 2019 | 11:30 AM - 1:30 PM
Jay Harrington and Tom Nixon
By producing thought leadership content, lawyers can turn expertise into insight, and insight into new business. In this presentation, Jay Harrington and Tom Nixon will discuss five trends that should inform and guide your firm’s thought leadership marketing efforts in 2020, including:
- Methods for extracting subject matter expertise from lawyers that can be turned into compelling thought leadership content
- How to use thought leadership marketing to fuel your firm’s business development efforts
- The importance of publishing more content off-site, on platforms that the audience you’re trying to reach already knows, likes, and trusts
- Why creating micro-content is critical to capture attention and drive traffic to longer-form content
- The increasing importance of audio content (and why having a podcast is a great business development tool)
Body of Knowledge (BoK): Business Development, Communication
Aba & The Dalcy Fulton Market District
302 North Green Street
Chicago, Illinois 60607
Lunch will be provided.
$30 LMA Members
$50 LMA Non-Members and any registrations after December 13
*Complimentary Webcast for LMA Members who do not have access to local programming provided by a Local Steering Committee. If you qualify for the Complimentary Webcast, email email@example.com for a discount code to register for free. You will receive a follow-up email the day prior to the Webcast wtih login details. Webcast will run from 12:05 p.m. to 1:30 p.m. CST.
Note: LMA Members must be logged in to the LMA website to receive the member rate.
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About The Presenters
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