Date: June 17th
Time: 10:00 AM CT
Sponsored by: Solo/Small Team SIG
Domain: Business Development, Marketing Management and Leadership
BoK Competency: Business Development Planning and Coaching/Training, Process Improvement
Great ideas rarely happen in a vacuum…they’re often learned, borrowed, and refined from others. In this interactive panel, legal marketers share “pieces of gold”: real-world strategies and tactics that have worked for them or that they’ve learned from trusted colleagues across the profession. From helpful software and ROI tracking with limited resources to creative client engagement, events, holiday cards and gaining attorney buy-in for marketing initiatives, panelists will highlight practical ideas you can bring back to your own firm, while giving credit to the peers who inspired them.
Learning Outcomes:
- Identify practical legal marketing strategies and tools that have delivered measurable success across firms
- Discuss what works, and what doesn't, in gaining attorney buy-in, managing budgets, and advancing business development and marketing initiatives
- Leverage professional networks, including Legal Marketing Association peers, as an extension of your team to share ideas, resources, and support
Presenters:
Kaley Green, Director – Marketing and Business Development, Fogler, Rubinoff LLP. Kaley has spent her career helping law firms articulate their value and strengthen their market position. Having worked at both regional and national law firms, she brings a proven ability to elevate firm and practice group profiles through strategic planning, thought leadership, media relations, digital communications, industry recognition, and targeted advertising.
Miranda Knight, Marketing Manager, Eimer Stahl LLP. Miranda is a marketing professional with over a decade of experience planning and executing organization marketing initiatives and developing content to support growth and engagement. In her role as Marketing Manager for a nationally recognized boutique litigation firm, she collaborates with firm leadership and attorneys to successfully develop and implement strategies to generate new business development opportunities and elevate the firm's brand awareness to support the overall growth and success of the firm.
Shirley Meyers, Head of Marketing, BDBF LLP. Shirley is an experienced marketing professional with a demonstrated history of working in the law practice industry for over 17 years. She manages reputation and nurtures relationships to drive revenue and growth. With extensive experience in business development, corporate event planning and brand positioning, she acts as a trusted advisor to the lawyers, helping them strengthen and expand client relationships and win new business.
Camille Stell, Vice President Risk &
Practice Management, Lawyers Mutual NC. An experienced consultant, author, and speaker, Camille helps lawyers and law firms adapt, grow, and thrive in a changing legal marketplace. With more than 30 years of experience in the legal industry, she brings a practical yet forward-thinking approach to law firm management, succession planning, strategic growth, and professional development
Price:
Members: Complimentary
Prospective Members: $79
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