How to Incorporate Low Cost (and Free!) MarTech Tools Into Your Social Media Strategy
Thursday, May 28 | Noon - 1 p.m. CT
Posting content with visuals to your social media channels is incredibly important in order for it to make a real lasting impact with clients, prospects and other target audiences. But after a while, it can be difficult to come up with fresh, engaging visuals.
Information is power, but sometimes you just don’t know where to go for it or what you don’t know. In this interactive session filled with visuals and real-world examples, Stefanie Marrone will show attendees that they don’t need to sacrifice quality to save time or money thanks to innovative apps and online tools that can help differentiate firms and lawyers while providing a competitive edge.
Attendees will learn how to make infographics, animated videos, word clouds, custom social media images, right-sized images, photo collages and more.
The session will also include demonstrations of Canva so attendees can learn basic design skills without the headache or hefty price tag of hiring a graphic designer.
Participants will leave with practical ideas and actionable strategies they can immediately incorporate into their firm’s social media and digital marketing efforts, including how to:
- Create compelling visual content efficiently and affordably
- Use Canva and other tools to streamline graphic design
- Develop more engaging social media campaigns
- Differentiate their firms and attorneys online
- Enhance brand visibility through creative digital storytelling
- Build a stronger and more consistent visual identity across platforms
The program will provide attendees of all levels and firm sizes with inspiration, ideas and new tools to incorporate into their social media technology strategy.
This session is based on Stefanie’s popular JD Supra article, “17 Low Cost (or Free!) Social Media MarTech Tools to Try For Your Law Firm Today.”
LMA Body of Knowledge: Technology Management, Communications
Our Speaker:
Stefanie Marrone
Client Development Director at Goodwin & Fractional/Outsourced Marketing Director | Social Media Strategist at Stefanie Marrone Consulting/The Social Media Butterfly
For 25 years I have worked at and with leading law firms and legal service providers to help them more effectively market their firms and their lawyers. I am a growth leader driving revenue strategy across practices, clients and markets on a global scale.
I've been in house as a legal marketer at top global law firms, including Sullivan & Cromwell, Paul Weiss, Proskauer, Morrison & Foerster, Mayer Brown, Goodwin Procter and Tarter Krinsky & Drogin, where I utilized my skills and creativity to develop and execute successful revenue generating, business development, internal and external communications strategies, social media and multichannel content marketing campaigns for practices, industries and individual lawyers.
As a consultant, I help law firms, professional service firms, B2B companies, professional associations and individuals build their firm strategy, brands and businesses through revenue generating strategies in content marketing, social media and business and client development. I also served as an outsourced chief marketing officer and chief strategy officer for law firms and companies in the legal industry. I am a LinkedIn and personal branding strategist helping professionals use social media to build visibility, relationships and business.
Writing and speaking enable me to help and teach others. In addition to my blog, The Social Media Butterfly, I’m a published author (Law360, the New York Law Journal, the Mid-Market Report, American Lawyer, Attorney at Law, JD Supra) and frequent public speaker and lecturer (New York City Bar, Legal Marketing Association, Ark Group, Association of Legal Administrators, Fordham University School of Law, Women Owned Law, Columbia University and American University Washington College of Law).
Details:
A Zoom link will be emailed in advance of the event.
Cost:
LMA Members: $20
Prospective LMA Members: $40
For questions or concerns about your event registration, please contact lmasouthwest@legalmarketing.org