Meet the Northeast Regional Board

Get to know a little more about the members of the Northeastern region who have been hard at work over the past few months as the chapter shifted into a regional structure.

Liz Cerasuolo, President-Elect
Director of Marketing & Communication
Fish & Richardson

How did you get started in legal marketing?

I transitioned from venture capital marketing to legal marketing in late 2007, bringing more than ten years of marketing communications experience with investors, venture capitalists and entrepreneurs.   

What do you love most about what you do?

Strategically and creatively turning challenges into opportunities and working with smart and interesting people.

What do you love most about being an LMA volunteer?

Mentoring and making connections.

What do you do in your free time?

What is free time?! I find a balance between work, volunteering, caring for my mother, being a mother and all the bits that go with these and spend as much time outside as possible. We live near farms, woods and skiing so I have a lot of outlets. “Me time” can mean anything from walking or cross-country skiing in the woods, going for a ride or playing board games by the fire – alone or with family and friends. There are also times when my husband and I will take a weekend and just binge on Netflix, wine and takeout. Balance is important.

What’s something that fellow LMA members would be surprised to learn about you?

I am deathly afraid of bats but went free (no cage!) swimming with an eight-foot mama reef shark and her baby.

What’s your favorite thing about living in your current city?

The pride. Boston is a city with so much pride, from the marathon to our sports teams, our accents, our driving skills, the history, the businesses, the hospitals and medical research, the schools, foliage, our breweries, innovation, the list is so long…I’m wicked proud to call Boston my home, can you tell?!


Lindsay Griesmeyer, Member-at-Large
Business Development Manager - Client Service
Latham & Watkins LLP

How did you get started in legal marketing?

After working for a couple years in various marketing positions, I earned my JD in 2007 and landed a job at Merrill Lynch in New York. By early 2008, it was clear I needed to find another job! I learned that some law firms had marketing departments and this seemed like a perfect fit for me. 

What do you love most about what you do?

In my role, I talk to clients regularly. I enjoy getting to know the people who are hiring lawyers and law firms and listening to their perspective. I'm always learning something new. 

What do you love most about being an LMA volunteer?

I appreciate the opportunity to collaborate with colleagues in the industry with whom I normally wouldn't cross paths and who are as passionate as I am about the LMA community. 

What do you do in your free time?

What free time?! 

What’s something that fellow LMA members would be surprised to learn about you?

In my past lives, I worked as a creative designer and as a legal research librarian. 

What’s your favorite thing about living in your current city?

We're lucky to live in close proximity to many of our good friends. Our house is a revolving door on the weekends! 


Jim Jarrell, Treasurer-Elect
Director of Marketing and Practice Development
Stark & Stark- Attorneys at Law

How did you get started in legal marketing?

I spent a lot of my career in marketing roles for other professional services firms and answered an ad for a proposal manager for a law firm and landed the job. That was seven years ago, and it was like I had the ultimate career epiphany…legal marketing was where I was meant to be, and I’ve stayed in it ever since.

What do you love most about what you do?

I love it when you have the right blend of enthusiasm, creativity, perseverance and collaboration when an attorney or group of attorneys that makes a marketing initiative that much better.  The sense of satisfaction I derive from those moments is often enough to get me through the more mundane parts of the job.  

What do you love most about being an LMA volunteer?

I’ve been a part of trade associations before but nowhere else have I felt the kind of genuine camaraderie and community spirit like there is in LMA.  Everyone I meet becomes a valued colleague with whom I can share ideas, trade war stories and commiserate. The sense of support and the wealth of knowledge – and the willingness of the people to share it openly and freely – is something I value quite highly about my involvement with LMA. 

What do you do in your free time?

I am very involved in local theatre.  My undergraduate degree is in Musical Theatre, so you might find me on stage acting in a musical production or directing a production. Because I’m so close to New York, I try to go to a Broadway show at least once a month. It recharges me and inspires me.  

What’s something that fellow LMA members would be surprised to learn about you?

I have to work really hard at being patient, and I’m not terribly good at masking my impatience. It is a virtue that I neither possess innately nor value significantly. Seems odd for someone in the types of leadership roles that I’m in, but patience is not an easy thing for me. I make up for it with charm and charisma, though (I hope)! 

What’s your favorite thing about living in your current city?

I love that, on any given day, I am a 45-minute drive in either direction to Philadelphia or New York City.  What could be better than that?


Trish Lilley, Member-at-Large
Chief Marketing & Business Development Officer
Fox Rothschild LLP

How did you get started in legal marketing?

After covering the federal courts as a journalist, I worked in legal services for the indigent at the Philadelphia Bar Association before taking on a BD/practice management role at Chadbourne & Parke in Manhattan. That gig was a wonderful start to working in law firms because it encompassed client relations, BD, practice management and anything I might ever need to know about a firm! From the start, I found a hugely supportive professional network through the LMA NY chapter. 

What do you love most about what you do?

I’ve always relished the variety of substantive topics and duties that a career in legal marketing/BD offers. As a CMO, I enjoy the fast pace, the ability to drive growth strategy, the exceptional range of challenges and the opportunity to mentor others in their careers. Seeing professionals I first encountered as college students mature into senior level legal marketers is extremely personally gratifying. As I often say to those looking to enter the field, you’ll generally work with very bright people, hone razor-sharp persuasion skills and be surrounded by decent art. 

What do you love most about being an LMA volunteer?

I love the networking aspect and the relationships I develop through my volunteer roles with LMA. As a member of the EAC and co-editor of Strategies, I am also energized by seeing what’s next in the profession and the latest trends both in what we do and how we teach others to do it. From my first foray into this field, I was astounded by the supportive and collaborative nature of the professionals I encountered and I’m delighted to say that’s remained a constant in my experience. 

What do you do in your free time?

I devour true crime – books, shows and documentaries and catch quirky, dark or offbeat theater in Manhattan as often as possible. I regularly road trip with a pal and her three girls plus my 14-year-old daughter to cities up and down the East Coast (so far!) in search of civic engagement, cultural enrichment and superb pizza. I grow some veggies here and there and am a half-baked chef. I also regularly pine for my older daughter and my gorgeous grandkids, who live in Northern Ireland. 

What’s something that fellow LMA members would be surprised to learn about you?

I grew up next to a funeral home where the neighborhood kids played hide and seek in the casket showroom. 

What’s your favorite thing about living in your current city?

I live in “small town America” with a hipster twist so we have at least 15 fabulous restaurants, a walkable downtown, kombucha on draft, a community garden and an extremely enthusiastic chicken-raising movement. I like the quirkiness and the sense of community. And, of course, my town’s proximity to other places – Philly in 10 minutes, the beach in 40, New York in 90 and DC in 2.5 hours. 


Stefanie Marrone, Secretary
Director of Business Development and Marketing
Tarter Krinsky & Drogin LLP

How did you get started in legal marketing?

I got into legal marketing completely by accident. I was a writer and editor at a major women’s magazine, and I had always thought about going to law school but I wasn’t ready to make the leap. During college I had interned at a private equity fund that used Paul Weiss as their lawyers, and it just so happened that they were looking for an in-house writer/editor and someone to start their alumni program. So I took a blind leap of faith in 2002 and it was the best decision that I made. 

What do you love most about what you do?

Every day is different, fast paced, challenging and presents a myriad of opportunities to learn something new. As technology has evolved, so have our jobs. For example, my job completely transformed with the evolution of social media. It gave us the opportunity to amplify content and reach target audiences more effectively than ever before. The power of “owned” media vs. “earned” media enabled us to tell our stories in much more profound way. I loved the challenge of persuading lawyers on how effectively using social media could really help to differentiate their brands in a crowded marketplace. 

What do you enjoy most about being an LMA volunteer?

In 2009, the New York Chapter conducted a series of programs on how to bulletproof your career during the financial crisis. It was incredibly helpful and timely as many people were being laid off and firms were being shuttered. I was so impressed at how the legal marketing community came together during that period. I was a pretty junior marketing person at that time, and I vowed from that point on that I would do my part to support this organization and return the favor. I am so thankful to the LMA for everything it has offered to me through the years – from lifelong friends to job opportunities to professional growth. 

What do you do in your free time?

I do a lot of yoga, barre and Flywheel classes. I also love to go to concerts – I’ve seen the Dave Matthews Band more than 20 times all over the country since college. I have a French bulldog who is very photogenic and chubby, so I love to take him for walks in Manhattan and see how he puts a smile on people’s faces. 

What’s something that fellow LMA members would be surprised to learn about you?

I used to write the horoscopes for a major women’s magazine. I caution you to not believe everything you read! 

What’s your favorite thing about living in your current city?

I love everything about living in New York City – the energy, the people, the diversity, the food, the nightlife and art – and the comfort of knowing there is a Duane Reade and an Apple store open 24 hours a day somewhere very close by. 


Matthew Olsen, Member-at-Large
Head of Business Development, Litigation
Hunton & Williams LLP

How did you get started in legal marketing?

Just after college a placement agency introduced me to Patterson Belknap and the world of legal marketing.  I joined the firm as a marketing assistant and never looked back. 

What do you love most about what you do?

I find it very rewarding to be a part of a team that can take a project from concept to implementation.  This job can be a lot of fun when we find creative ways to open new revenue streams. 

What do you love most about being part of LMA?

I love meeting so many people from different backgrounds who are passionate about this profession. 

What do you do in your free time?

Golf, run and volunteer with New York Cares. 

What’s something that fellow LMA members would be surprised to learn about you?

My only roommate is my pet rabbit.  His name is Charles. 

What’s your favorite thing about living in your current city?

I love Central Park – the best running track in the world. I guess the food is okay too.  


Laura Powers, Member-at-Large
Chief Marketing Officer
Furia Rubel Communications, Inc. 

How did you get started in legal marketing?

When I owned a branding and marketing agency I met Gina Rubel who owned a PR agency. Since each agency had complementary services, we partnered on many accounts. Gina is a non-practicing lawyer and had a natural niche in legal marketing. Eventually we merged the agencies together under the Furia Rubel Communications umbrella which is where I currently work. At any given time, 60%-75% of our clients are law firms or organizations associated with the legal industry. 

What do you love most about what you do?

My passion is brand development and management. I am happiest when handling corporate and brand identity work in the legal space or for the other industries we serve (education, financial, nonprofit, healthcare, government, technology). 

What do you love most about being an LMA volunteer?

The people. 

What do you do in your free time?

I read a lot and love to go to the movies. 

What’s something that fellow LMA members would be surprised to learn about you?

In the late 80s I played guitar in punk band. 

What’s your favorite thing about living in your current city?

I am outside of Philadelphia in Doylestown which is a beautiful place to live in Bucks County, PA. One of the best things about our location is quick access to both New York and Philadelphia.


Jennifer Scalzi, President
Founder
Johnson Executive Search, Inc.

How did you get started in legal marketing?

I fell into legal marketing when I was a recruiting coordinator for a branch office of a large Texas-based law firm. As I was attending cocktail events with law students and listening to their conversations with our lawyers about their areas of interest, I found that I wanted to learn about the various practices and their client base and asked if I could participate in practice group meetings. From there I began taking notes and helping the lawyers follow up on their to-do lists. I then became the local go-to person to help with all types of initiatives from client teams to events to RFPs and pitches. Although my own expertise ultimately went towards recruiting business services professionals for firms, I am still intrigued by the business of law firms. 

What do you love most about what you do?

I love solving problems – whether for members of my team, for my clients or for my leadership roles within LMA. I have a mind that I think resembles something from The Matrix and I enjoy using it to connect dots between people, concepts and institutions.

What do you love most about being an LMA volunteer?

LMA is one of the core drivers behind my success. I moved to New York City in 2004 not knowing a soul – literally. I went to a LMA luncheon and offered to “help out sometime at the name tag table” and I was taken up on that offer right away. Those members that took me into the fold that day still hold a special place in my heart and are friends to this day. I owe a lot to the LMA community and enjoy helping to shape the future of the organization for all of those who come after me.

What do you do in your free time?

Given the fact that I am an entrepreneur/business owner, there isn’t really much “free” time to speak of. However, when I do find myself needing to disconnect, I sit on the couch in between my twin daughters (age 3.5) and watch their favorite TV shows with them, play a game or read a book. It’s so nice to morph into their world for a bit and be silly.  

What’s something that fellow LMA members would be surprised to learn about you?

I went to college on a vocal performance scholarship but graduated as a Political Science major with a focus on Middle Eastern Studies and Arabic. 

What’s your favorite thing about living in your current city?

I have been in Boston for the past five years after spending nearly 10 years in NYC (originally from Texas). We are in the ‘burbs so it was quite a shift for me to move from the intensity of the city to a quiet neighborhood with grass and trees. I like how close we are to the ocean and on any given day can go to the beach or to dinner by the water. I also really like how old Boston proper is as a city. There is so much history on every block and I haven’t even begun to see it all yet!


Deb Scaringi, Immediate Past President
Consultant
Scaringi Marketing

How did you get started in legal marketing? 

Way back in 1997, I was helping a mentee look for marketing jobs and saw a posting in the Boston Globe’s ‘Want Ads’—how OLD am I!? — for a marketing coordinator position at the then Peabody & Brown (now Nixon Peabody). The job required similar experience to my then-current position in healthcare marketing and was intriguing. About two weeks later, I had a new job that I never intended to find! (BTW… my mentee applied for the marketing assistant job at the same firm!) 

What do you love most about what you do? 

The variety of people I meet both inside and out of law firms. 

What do you love most about being an LMA volunteer? 

Giving back to the organization that gave me the tools to shape my career over the last 25 years. 

What do you do in your free time? 

What free time?  I have three kids and a great husband! Seriously? I love music, wine and hanging out with friends!

What’s something that fellow LMA members would be surprised to learn about you? 

I am a trained soprano.

What’s your favorite thing about living in your current city? 

Boston is very walkable and offers so many things to see and do!


Satik Zekian, Treasurer
Director of Marketing and Business Development
Bressler, Amery & Ross. P.C.

How did you get started in legal marketing?

Like many people, it was a circuitous path. I have a degree in Biochemistry and I planned on becoming a doctor.  When I decided that being a doctor was not a career for me, I explored a variety of job options but never found something that I could imagine having as a career. Then a friend told me about a legal marketing opportunity at a local law firm in New Jersey. I did not know much about law firm marketing, but after interviewing with the firm, I thought the position was a good fit for my personality and skill set.  It turned out to be a great opportunity for me because it challenged me and helped me develop new skills to grow personally and professionally.  

What do you love most about what you do?

Attorneys, who I consider one of the smartest group of people with whom I have worked, come to me for guidance and help.  I also love that no two days are ever the same. Working at a smaller law firm, I have to wear many hats, but my diverse responsibilities is what makes the job exciting. 

What do you love most about being an LMA volunteer?

The camaraderie. Volunteering over the years has introduced me to so many great people who have become a close group of my professional network and friends. The interactions with other members and especially members in leadership roles allow me to share knowledge, discuss challenges and most importantly, find solutions to issues. This exposure helps me think creatively and apply new insights to my daily tasks and overall strategic responsibilities. There is absolutely no question that LMA has been the cornerstone of my professional success. 

What do you do in your free time?

I like to travel and enjoy good food. I also try and spend time with family as much as I can. 

What’s something that fellow LMA members would be surprised to learn about you?

I met my husband through the LMA. 

What’s your favorite thing about living in your current city?  

I live in a small town in Northern New Jersey which is an ideal location to experience everything the area offers. We are within proximity to NYC, the beach and even the mountains. We can enjoy a Broadway Show in New York, then go hiking at the Delaware Water Gap the next day. We can take day trips to enjoy the beach, wine tasting and apple picking. It really gives me the best of all the worlds.


Sue Russon, Northeast Region Administrator

How did you get involved with the LMA?

I was originally hired to help the LMA New York chapter by former leaders Despina Kartson and Susan Jacobs in January 2011.  In my prior career, I was a private banker for the legal Industry and managed the investment bank training program at JPMorgan Chase

What do you love most about working with the LMA?

I really enjoy the people and the opportunity to learn both a new business and new skills. 

What do you do in your free time?

I have 2 boys (15 and 12) so that does limit my free time. However, I love to read, cook and travel, and I am an avid knitter. I also serve on the board of my church's women's auxiliary. 

What’s something that fellow LMA members would be surprised to learn about you?

For the past 20+ years I have been an amateur genealogist. I enjoy researching my family tree and helping others do the same. Over the years I have uncovered many amazing stories. 

What’s your favorite thing about living in your current city?

New Rochelle is a diverse community with many different perspectives.  We like being 30 minutes from the city as well!


Editor’s note, Jenna MacNeill, Member-at-Large, was unable to be part of this story as she recently welcomed a baby girl – congratulations to Jenna!

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