Date: March 4th
Time: noon CT
Sponsored by: Blue Orchid Marketing
Domains: Communications
BoK Competencies: Digital Marketing, Marketing and Strategy Planning

When it works, email keeps your firm visible, relevant, and remembered throughout the year. When it doesn’t, it's ignored completely. In this session, we will break down how law firms are using intentional, well-designed email marketing to stay top of mind year-round with clients, referral sources, and professional networks without sounding promotional, repetitive, or desperate for attention. We will unpack why traditional law firm newsletters often fall flat, what actually drives engagement today, and how email fits into a modern marketing and business development strategy. Expect clear examples, honest takeaways, and practical guidance you can apply immediately.

This webinar is for legal marketers, business development professionals, and firm leaders who want their firm to be remembered, not just seen.

Learning Outcomes:

• Identify what distinguishes effective law firm email marketing from emails that are routinely ignored
• Evaluate your current email strategy to determine whether it supports year-round visibility and engagement
• Apply proven best practices for content, cadence, segmentation, and measurement to improve email performance
  
  

Presenters:
Shaun Zaken, President, Blue Orchid Marketing

Price: 
Members: Complimentary
Prospective Members: $79