LMA Body of Knowledge Beyond Borders Series

Six Events | February - December 2025

Relive the 2025 Legal Marketing Association (LMA) Beyond Borders Series. This series served as an exploration of the legal marketing landscape as we delve into six pivotal themes aligned with LMA’s Body of Knowledge. At the heart of this program is celebrating regional diversity and expertise. Each of the six programs offered were developed and hosted by one (or more!) of LMA's regions, spotlighting speakers intimately familiar with the challenges and opportunities unique to each Body of Knowledge domain. 

Program Overview:

• Business of Law: The Business of Law 2.0 - Visionary Leadership: Driving Innovation and Growth in the Business of Law, presented by the Northeast and Southeast Regions
• Communications: Reputation Management in Uncertain Times - Reflecting on Transitions, Principles, What to Say and How to Say It in 2025, presented by the Mid-Atlantic Region 
• Technology Management: Beyond Data: AI Adoption Strategies for Smarter Experience Management in Law Firms, presented by the Canada and Southwest Regions 
• Marketing Management and Leadership: Leading Through Change: Real-World Lessons in Marketing and BD Transformation, presented by the West Region
• Client Services: From Insight to Impact: Using Client Feedback to Drive Commercial Conversations, presented by the Europe Region 
• Business Development: Innovate to Elevate: Business Development Across Borders, presented by the Midwest Region 

Who Can Attend?

This program is complimentary to LMA members. This unique opportunity comes at a reasonable cost for non-members, providing access to expertise and networking opportunities.

Members: Complimentary

Prospective Members: 

•    Series Pass - $295 USD
•    Individual Program - $79 USD