Sponsored by: Social & Digital Media SIG
Domains: Communications & Technology Management
BoK Competencies: Communications Software and Platforms, Website Development and Management, Website Content and Design, Digital Marketing

As artificial intelligence transforms how clients discover legal services, traditional SEO strategies are no longer sufficient. This Tea Time event will crowdsource the experience of legal marketers regarding these three critical optimization approaches: Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO). In a conversation with Bobby Steinbach, Founding Partner, MeanPug Digital, we’ll discuss the growing need for legal marketers to understand and adapt to AI-driven search technologies while maintaining the accuracy, compliance, and professionalism required in legal marketing communications.

• Distinguish between SEO, AEO, and GEO strategies and their specific applications in legal marketing.
• Implement content optimization techniques that effectively serve both human readers and AI systems.
• Evaluate appropriate tools and methods for measuring optimization performance across multiple search platforms.