For legal marketers, attorney participation in media coverage not only allows for firm recognition, it also it also shows that the attorneys and firm can be viewed as trusted business advisors and leaders. In this episode of the Strategies LIVE! podcast, Dave Poston (Poston Communications) and Raychel Lean (Daily Business Review - ALM) discuss best practices for pitching stories on a national news level, how to build a working relationship with journalists, tips for managing attorney expectations and more.