Welcome. Marketing has become more important than it ever has been to the legal industry. Increased competition, more sophisticated buyers and new technologies are requiring that law firms improve the professionalism of their marketing efforts. That is where the Legal Marketing Association plays a role. The organization serves as a resource of best practices, creative ideas and experience.
Our organization provides monthly educational programs, networking opportunities and conferences to help anyone facing the challenge of marketing a law practice.
"A Big Tent": We have seen a major shift: sophisticated legal marketing is no longer the domain of large law firms, but that of ALL law firms. Our Chapter has developed a strategic plan to address the needs of legal marketers who have marketing as part of their job responsibilities. We have created strategic alliances with other legal professional organizations and welome their members to our programs and events.
We have also created programs to address the needs of these newer legal marketers. (For example, look for the "Small & Solo" logo for programs that would be of interest to smaller law firms.) We regularly work with ALA, ILTA and local Bar Associations to cross-promote educational programs and offer reciprocal preferred pricing.
Please explore our programming, publications, events and this website to learn more about our organization.
Adam L. Stock
Baird Conner is general manager at The Ligature, a commercial printing company with offices in Northern and Southern California. He is based in Berkeley, California.
How did you become involved with the Legal Marketing Association (LMA) – Bay Area Chapter?
I was involved with the LMA – Bay Area Chapter from day one. I showed up for my new position at The Ligature and my boss at the time couldn’t make it to the Your Honor Awards Gala, so they sent me. That was in 2001. I’ve been active with the Chapter – and LMA in general – ever since. [More]