2020 LMA Annual Conference Advisory Committee



Kristen Leis
Chief Marketing and Business Development Officer
Parker Poe Adams & Berstein LLP

Kristen Bateman Leis is the Chief Business Development & Marketing Officer, leading the business development and marketing efforts for Parker Poe, a business law firm with offices in North Carolina, South Carolina and Georgia. Kristen has been a legal marketer for 17 years for some of the most well respected law firms in the Midwest, Pacific Northwest, and the Southeast. She is passionate about the business of law and sets the strategy for Parker Poe’s client relations and business development, competitive and business intelligence, and marketing communications programs. Kristen has a niche focus on business development programs, client feedback initiatives, process improvement standards, and team building. She earned her B.A. from Capital University in Columbus, Ohio, and is currently enrolled in graduate school at the University of North Carolina – Charlotte, where is she working toward her M.B.A. Kristen can be reached at kristenleis@parkerpoe.com.


Jon Mattson
Chief Strategy Officer
Society 54

Jon serves as the Director of Business Development for BakerHostetler, a law firm with over 940 lawyers across the US. Jon is responsible for stimulating profitable revenue growth through the implementation of client development processes and the leadership of the business development team of 25 who enable and drive the business development efforts of 70 practice teams, 14 offices and seven industry sectors. Previously Jon was Chief Marketing and Business Development Officer at Tucker Ellis where he was responsible for revenue growth, new client generation, brand awareness, and instilling a culture of client service and business development throughout the firm.
Before coming to law firms, Jon spent most of his career in Big Four accounting serving in a unique blend of roles including external business development to some of the firm’s largest clients, a geography marketing leadership role, and a client service/timekeeper role within a state and local tax practice. 

Jon is a frequent guest speaker to the LMA International Conference and LMA chapters, LSSO, bar associations, and other organizations on business development within professional services organizations. He received his BA in Economics from Eastern Illinois University and his MBA from Wake Forest University.  He lives in Chagrin Falls, OH with his wife Jerrel Lynn and daughters Emily (16), Ashley (12) and their boykin spaniel, Wrigley.

Committee Members


Astrid Altmann Forbes
Head of Strategy Business Development and Marketing
Linklaters LLP

Astrid Altmann Forbes has more than 20 years experience in senior roles in the professional services sector and has a proven track record in planning and directing strategic business development programs to boost client growth and attract new mandates. Her expertise spans strategic planning, establishing key client and industry sector programs, management of international referral relationships, client feedback and insights, communications, brand, and operational management. She further has developed and implemented systems and processes to increase the efficiency of her departments and to help gain greater BD insight.

Astrid started her career in with Freshfields Bruckhaus Deringer in 2000 in London, worked for Amlaw-20 firm Covington & Burling as Head of Europe, was Director Strategy and Business Development at Gleiss Lutz before she joined Linklaters last year as Head of Strategy, BD & Marketing. Astrid is a regular speaker at industry conferences, with a particular focus on innovation in BD and is a contributor to “Marketing für Kanzleien und Wirtschaftsprüfer”, a leading reference guide for the professional services sector in Germany.

With her husband and twin boys, Astrid lives in Munich, Germany. Outside of Linklaters, she is spokesperson and member of the strategy group of WorkingMoms, a network of women in leadership positions in Germany that aims to promote that women can have both: a family and a career.


Patrick Fuller
Vice President, Legal

Patrick Fuller is the Vice President and General Manager of ALM Legal Intelligence.  He has spent the last 20 years of this career in the legal industry, holding a variety of business development, consulting, and senior leadership roles.  Prior to joining ALM, he served as the VP of Business Development for AI start-up Neota Logic, and previous to that was the Director of Legal Analytics for Wolters Kluwer’s ELM Solutions, working with legal departments to define, measure, and take action on key performance indicators for legal departments and operations.  His career also includes stints with Martindale-Hubbell, Thomson Reuters, Hildebrandt Consulting, and LawVision Group.  He is a frequent author and speaker, with over 200 speaking and authorship credits within the legal industry.

Patrick also serves on the Board of Directors for IgniteOKC, is an advisory board member of two LegalTech start-ups, and is a Fellow in The College of Law Practice Management.


Danielle Holland
Executive Director
Legal Marketing Association


Jill Huse
Society 54, LLC

Society 54 Co-Founder and Partner, Jill Huse, is renowned as a trusted professional services advisor.  With a Master’s in Law Firm Management and certifications including Registered Corporate Coach, DiSC Trainer, Gamification, Six Sigma and Change Management Specialist, Jill is highly regarded for her progressive ingenuity, research-based strategy and, most importantly, her ability to deliver results for clients.

Jill has worked in professional services marketing for nearly 20 years. She has an innate ability to identify, encourage and develop her clients’ unique and differentiating professional strengths, and to help clients leverage these strengths to meet and exceed bottom line goals.
Prior to launching Society 54 in 2015, Jill structured and led the marketing and business development departments at three different firms, where she successfully guided her team to develop, implement and manage award-winning communication, business development and marketing initiatives.  Further, Jill is a tenured member of the LMA with over 10 years in leadership roles, currently serving on the International Board of Directors as President Elect. Additionally, she is one of the founding members of Law 2.5, a roundtable think tank and At The Table, an executive leadership program. 


Jessica Jaramillo
Marketing Director
Ireland Stapleton Pryor & Pascoe, PC

Jessica Jaramillo is a solutions-focused collaborator helping attorneys grow their practices.  As the marketing director of Ireland Stapleton Pryor & Pascoe, a 35-attorney commercial law firm in Denver, Colorado, she is responsible for raising the firm’s profile in the business community and developing and executing the firm’s strategic marketing plan.  Jessica collaborates with the firm’s attorneys and practice groups to create and implement client-focused business development initiatives.   She works closely with attorneys, all of whom are at different levels in their practice, to develop their personal profiles, set business development goals that are specific and measurable, and promote their skills and experience to target client audiences.

Jessica has successfully created programs within her firm to improve marketing and business development infrastructure, including regular business development training, individual coaching and CRM implementation.  She has increased accountability and brings synergy and alignment to practice management. 

Prior to joining Ireland Stapleton Pryor & Pascoe, she worked for the legal marketing firm, Alyn-Weiss & Associates coordinating marketing and business development programs for small to mid-size law firms in Denver and across the country. 


Diana Lauritson
Senior Manager, Business Development
Foley & Lardner LLP

Diana Lauritson is a Senior Manager of Business Development at Foley & Lardner, an Am Law 100 firm with over 1,100 lawyers in 24 offices. At Foley, Diana is responsible for creating and implementing strategic initiatives that drive client and business development. She previously served as the Eastern Regional Business Development Manager at Ballard Spahr, where she led business development and marketing efforts in five geographic markets. Before Ballard, she was a Marketing Manager at Jennings, Strouss & Salmon in Phoenix.

Diana has had a versatile career and spent many years working in government and politics before entering the legal marketing field. In addition to legal, her background in business development, marketing, and communications encompasses a variety of industries and areas, including higher education, management consulting, trade associations, and nonprofits.

She has been an active member of LMA, currently serving as a member of the Diversity & Inclusion SIG, and previously as the past president of the Southwest Chapter and member of the Southwest Regional Nominating Committee.

Diana attended Creighton University and earned her B.A. in Political Science with a specialization in Legal Studies. She earned a M.B.A. from Florida Tech and a M.S. in Negotiation and Dispute Resolution from Creighton University School of Law.


Adrian Lurssen
Co-founder and Vice President of Strategic Development
JD Supra

Adrian Lurssen is co-founder and VP of Strategic Development at legal content distributor JD Supra. He also spearheads the company’s editorial and social media initiatives. Adrian has worked in new media for most of his professional life. He served as the senior managing editor at Yahoo! in the critical early days of the Web, creating and managing the company’s first team of editors and writers whose work included Yahoo! News Full Coverage, Daily & Weekly Picks, Ask Yahoo! and other editorial features. In 1999 Brill’s Content media magazine placed Adrian on their Top-25 Influence list, calling him “the most important person in cyberspace of whom you’ve never heard.” He likes to point out that the magazine folded shortly after that dubious honor.


Kerry Price
Chief Strategy Officer
Bass, Berry & Sims PLC

Kerry Price has focused her career on turning ideas into actions that result in organizational growth and loyalty. She currently serves as the Chief Strategy Officer for Bass, Berry & Sims where she advises the Executive Committee on the firm's strategic position while also leading the business development, marketing, pricing and project management, lateral recruiting and professional development departments. Kerry has held multiple positions at Bass, Berry & Sims, most recently she served as the Chief Marketing and Business Development officer, and was responsible for developing and implementing the Client Experience Initiative, a firm-wide strategy that prioritizes and institutionalizes a wide range of client–focused programs to ensure brand differentiation through exceptional service. She and her team have been awarded multiple honors for excellence in both business development and marketing from industry organizations, including the Legal Marketing Association and Legal Sales and Service Organization (LSSO).