Pre-Conference Programs | Monday, April 8

CMO Summit
8:00 a.m. – 4:00 p.m.
This highly interactive program focuses on legal innovation and disruption taking an in-depth look at how best to position your firm for success. Get the insights and information you need to evolve and lead through this era of transition and evolution for the legal services industry.
LMA QuickStart® LIVE! – Legal Marketing Essentials
8:00 a.m. – 5:00 p.m.
This comprehensive program focuses on the key marketing and business development issues you face every day. The speaker faculty will offer no-nonsense advice that will challenge you, as well as practical tools and skills you can apply immediately.
Impact Marketing for Small and Mid-Sized Law Firms
8:00 a.m. – 5:00 p.m.
Discover the specific tools required to be a successful leader in an environment where time, people and money are limited and stretched to capacity. These sessions will leverage the knowledge and experience of in-house marketers and consultants who have built innovative programs executed in this environment. You will examine a variety of business development and marketing topics and case studies.
Breakthroughs in Public Relations, Content and Communications
8:00 a.m. – 5:00 p.m.
Communications are central to legal marketing and provide marketers with powerful ways to enhance the visibility of their firms, lawyers and brand through a variety of mediums — new and old. This interactive program will explore the critical components of implementing a successful communications strategy using the latest public relations, content marketing and technology tools.
Rise of the Legal Marketing Technologist
8:00 a.m. – 5:00 p.m.
No longer “nice to have” — build your legal marketing technology toolkit. This pre-conference program is your opportunity to stay ahead of the curve on advancements that will drive your strategy and process. Knowledgeable, experienced speakers will address some of the most important innovations — and problems — that legal marketers encounter.
Developing a Roadmap for Deliberate Diversity and Informed Inclusion
1:00 p.m. – 5:00 p.m.
In this workshop, you will hear perspectives about D&I topics from your fellow LMA colleagues and share problem solving using design thinking. Through breakout sessions and facilitated group debriefs, you will walk away with best practices, new ideas and tactics to begin and accelerate D&I efforts within your firm.
Applying Design Thinking Principles to Create Change
2:00 p.m. – 5:00 p.m.
Professor Scott A. Westfahl and Anusia Gillespie will teach design thinking through a highly interactive lecture. They will follow it with a team-based simulation where teams will use brainstorming, innovation, exaptation and other techniques to generate and detail solutions to the issues presented. And, they will use additional tools to assess feasibility of execution.

Which #LMA19 Pre-Conference Program is right for you?