Domains: Client Services, Business Development
This panel unites a general counsel, her law firm partner, and a marketing professional who found an unexpected and very personal way to help a key client. By discussing their experience and other real-life examples, the panelists will present a candid discussion about ways marketers, attorneys, and clients can realize uncommon value. We will explore how marketers in various roles and firm sizes can surprise and delight—and how relationship partners can support and encourage that work. Attendees will learn ways to elevate their roles, become critical assets in deepening client relations, increase client loyalty, and drive new business opportunities. Learning Outcomes: * Evaluate opportunities and take risks based on what may be good for clients, client service teams, and yourself * Discuss how to involve and engage lawyers to identify value-adds for clients—and lead lawyers to ideas they may not think of on their own * Develop “what if” questions that open doors to new ways to help clients and create value for clients and firms alike,
Learning Outcomes:
- Evaluate opportunities and take risks based on what may be good for clients, client service teams, and yourself
- Discuss how to involve and engage lawyers to identify value-adds for clients—and lead lawyers to ideas they may not think of on their own
- Develop “what if” questions that open doors to new ways to help clients and create value for clients and firms alike
Presenters:
Matt Plavnick, Founder + Principal, Axis Marketing Strategies
Melissa Romero, Partner, Wheeler Trigg O'Donnell LLP
Sherin Sakr, Chief Legal Officer, Sky Zone
Price:
Member Price: $79
Prospective Member Price: $99