By the Numbers: Using Data Analytics to Build Smarter Content Strategies
Track: LMATech West 2018
The problem for those in law firm marketing and business development is not that they have too much or too little data. It’s that most don’t know what to make of the data. Therefore, it tends to be relegated to Excel spreadsheets we glance at and archive without fully knowing what’s there, and, more importantly, what may be missing. This panel will help you break out of the data rut by helping you understand the oft-repeated phrase: It’s not the data, it’s the findings.