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Essential Writing Skills for Maximum Social Media Engagement

Date: June 20, 2017
Time: 12:00 p.m. CT

Sponsored by: Social & Digital Media SIG and Public Relations SIG

Domain: Communications
Competency: Written and Oral Communication Skills, Reputation Management, Message and Strategy Planning, and Measure Message Effectiveness

This program is not how to use social media but rather how to put your creative writing skills to use for a variety of social media platforms. What you should write and why will be answered in this webinar featuring Guy Alvarez (Good2BSocial) along with Sharon Goodman (Jones Day) and Stefanie Marrone (Tarter Krinsky & Drogin).

Learning Outcomes:

  • Deliver writing that’s clickable without being clickbait
  • Understand how to write for brevity and impact
  • Develop succinct calls to action
  • Analyze the aspects of an effective post to develop a repeatable process

Presenters: 
Guy Alvarez, Chief Engagement Officer, Good2bSocial
Sharon Goodman, Web Content Manager, Jones Day
Stefanie Marrone, Director of Business Development and Marketing, Tarter Krinsky & Drogin LLP

Price: Complimentary for Members