Domains: Business Development, Technology Management
Are your events driving measurable business growth? Join this session to learn actionable strategies to take your event strategy to the next level. This session will explore how law firms can use data, technology, and strategic planning to make events powerful tools for client engagement and revenue. Learn how to track metrics that matter, align events with business development goals, and leverage emerging tools – including AI – to enhance efficiency and outcomes. Hear from industry leaders on proven strategies for measuring impact, overcoming challenges, and creating seamless cross-team collaboration. Whether you’re seasoned or new to legal marketing, this session offers actionable tips to make events not just memorable but measurable.
Learning Outcomes:
- Discuss how to track and analyze key metrics to measure the success of legal events, proving their impact on business development goals and aligning event strategies with broader firm objectives
- Discover how to leverage tools like CRMs, analytics platforms, and emerging technologies – including AI – to optimize event planning, enhance attendee engagement, and deliver data-driven insights for continuous improvement
- Explore innovative ideas, from subtle enhancements to bold initiatives, that can be tailored to your firm’s unique goals, ensuring events stand out and drive meaningful engagement
Presenters:
Ryan Hayes, Global Head of Client Events, Covington & Burling
Steve Tynall, CEO and Founder, ClientSense
Caryn Rinaldini, Director of Marketing & Business Development, Laughlin, Falbo, Levy and Moresi
Tiffany Christian, Business Development & Marketing Manager, Meyers Nave
Price:
Member Price: $79
Prospective Member Price: $99