In Collaboration With: 
Domains: Communications and Technology Management
BoK Competencies: Social Media and Engagement & Communications Software and Platforms
In today’s digital landscape, social media is no longer optional for law firm business growth - it’s essential. With more than 78 per cent of millennials preferring lawyers with an active online presence, and over a billion users on LinkedIn, the impact of social media on business development is undeniable. Join IBA and LMA for our second programming collaboration of the year where we will explore:
- Business Growth: how platforms such as LinkedIn, Facebook and Instagram influence consumer decisions and brand reputation
- The Power of Video Content: with 55 per cent of legal consumers watching social media videos before hiring an attorney, we’ll discuss how to create compelling content that builds trust and credibility
- Handling Social Media Engagement: strategies to maintain a professional yet approachable online presence.
Participants will gain insights from leading lawyers and experts into optimizing their social media strategy, strengthen client connections, and stay competitive in a digital-first world. Whether you're a seasoned professional or new to social media marketing, this session will provide actionable steps to enhance your brand’s visibility and credibility.
Presenters:
Lewis Grimm, Cross-Border Leveraged Finance Partner, Jones Day
Nancy Myrland, President of Myrland Marketing & Social Media
Francis Aquila, Senior M&A Partner, Sullivan & Cromwell LLP
Gary Dean Assim, Head of International Relations, Shoosmiths
Deborah Farone, Strategic Marketing Advisor, Farone Advisors LLC (Moderator)
Price: Members: Complimentary
Prospective Members: Complimentary
Please note, you will be asked to create a guest IBA account to access this webinar.