
How to Craft Winning Award Submissions
Wednesday, October 22 | 12 - 1 p.m. ET
Every award season, legal marketers spend hours polishing award entries that end up being overlooked because the story didn’t land — or worse yet, they told no story at all. That’s often because law firms lead with credentials and context instead of impact.
Join us for a virtual session with LMA South Florida chair Raychel Lean, a former ALM legal awards judge who’s read hundreds of submissions and knows what makes a winning entry stand out. She’ll share real-world examples, red flags that land entries in the “no” pile and practical tips for making your submissions clear, compelling and genuinely competitive.
Whether you’re pitching the achievements of individual attorneys, major trial wins or innovative initiatives, this session will give you the inside track on what judges are really looking for. This one’s for legal marketers who are ready to ditch the fluff, cut to the good stuff and bring home some hardware.
Cost:
Members: $20
Non-Members: $40
Location:
Virtual (link to be provided upon registration)
Speaker:

Raychel Lean
Account Manager, Reputation Ink
2025 LMASF chair Raychel Lean has experience as both a legal journalist and marketer. As account manager for Reputation Ink, she helps law firms develop insightful content and strategic thought leadership that establishes them as authorities in their fields. She is also a former award-winning legal journalist and managing editor with ALM, where she oversaw the Daily Business Review publication in South Florida and served as a judge for the Florida Legal Awards and multiple other ALM award programs.
If you have any questions please contact LMAsoutheast@legalmarketing.org.