Date: August 19, 2025
Time: Noon CT
Sponsored by: Solo/Small Team SIG
Domain: Marketing Management and Leadership
BoK Competency: Firm Organizational Structure and Dynamics
Marketing committees can be powerful tools for collaboration, alignment, and strategic growth, but in a small firm, they can easily lead to confusion, burnout, or stalled progress if not structured effectively.
Whether you’ve inherited a marketing committee that isn’t quite working, or you’re considering forming one to get attorneys more involved, this LMA session is designed to help you find the right approach.
Join moderator Jim Staples (Jim Staples Consulting) and panelists Kaley Green (Marketing & Business Development, Fogler, Rubinoff LLP) and Misty A. Borg Misterek (Director of Business Development & Marketing, Merchant & Gould P.C.) for a practical discussion on how to make marketing committees work in small/solo team environments.
Learning Outcomes:
- Evaluate whether forming a marketing committee aligns with your firm’s structure, culture, and strategic goals.
- Identify the benefits and common challenges associated with marketing committees in law firms of varying sizes.
- Discuss strategies for launching, leading, or refining marketing committee to ensure effective collaboration and measurable outcomes.
Presenters:
Kaley Green, Director, Marketing & Business Development, Fogler, Rubinoff LLP
Misty A. Borg Misterek, Director of Business Development & Marketing, Merchant & Gould P.C.
Jim Staples, Principal at Jim Staples Consulting, LLC (Moderator)
Price:
Members: Complimentary
Prospective Members: $79
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