Beyond Data: AI Adoption Strategies for Smarter Experience Management in Law Firms
Presented by the Canada and Southwest Regions
LMA Body of Knowledge Domain: Technology Management
Competency: Experience Management
AI is revolutionizing experience management in law firms, transforming how legal marketers structure data, enhance decision-making, and drive business development. But successful AI adoption isn’t just about selecting the right tools—it requires a strategic approach to integration, training, and governance. This session will provide a practical roadmap for AI adoption, helping attendees understand implementation phases, overcome common challenges, and ensure firm-wide buy-in. Participants will leave with actionable steps for integrating AI into their firm’s experience management framework.
Learning Outcomes:- Develop phased strategies for piloting and scaling AI in experience management.
- Understand how AI enhances taxonomy development, data integrity, and technical troubleshooting.
- Explore how AI adoption can improve firm growth, relationship intelligence, and client engagement.
- Identify key AI developments impacting legal marketing and experience management, and adapt your firm’s strategy accordingly.
Meet the Panel:
Jason Kennedy is the Intellgence Solutions Manager at Holland & Knight, working as part of an industry leading Data Strategy team. For the past eight years, Jason has worked both in-house and as a consultant on multiple experience management initiatives as well as other enterprise level marketing technology projects. Jason has an MBA and a Masters in Marketing Analytics from the University of Alabama (Roll Tide).
Kelsey Koziar is the Senior Business Development and Marketing Manager at Foley & Lardner LLP, bringing 13 years of legal marketing experience across multiple practice areas and regions. In her role, Kelsey leads strategic initiatives that drive client engagement, attorney visibility, and cross-practice collaboration. Known for her ability to connect market trends with firm priorities, she provides focused, results-driven support that helps attorneys grow relationships and expand business opportunities.
Stacey Morrow is a Senior Account Manager – Legal Markets at Introhive, bringing over 15 years of experience in the legal industry. Throughout her career, she has held key roles at organizations such as LexisNexis, Litera, and Wilson Allen. Stacey is recognized as an industry expert in legal marketing and business development, providing strategic insights and solutions to law firms. Outside of work, she enjoys spending quality time with her family and humorously refers to herself as an "Uber driver" for her two children.
Kalaivaani (Vaani) Vairavanathan is a seasoned professional specializing in competitive intelligence and data analysis, empowering organizations to make strategic decisions. With over 12 years of experience in the field, she collaborates closely with firm leadership, partners and business development professionals to deliver actionable insights that address, influence or resolve critical business and market questions. Her work is driven by an insatiable curiosity and a deep passion for visual data representation, fostering a data-centric culture.
Cost:
Members: Complimentary
Prospective Members: $79